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Is Iterpro the way forward for Australian clubs?

UK-based Iterpro is the first company to provide a business intelligence solution in the football industry, that gives clubs, federations and leagues a centralised system for asset management.

Iterpro’s system aims to improve the communication between each football club department.

As the role of each department within a club continues to grow, so does the use of the accompanying technology.

For example, there are GPS businesses with accompanying software, medical and financial software specifically used for football clubs, tracking technologies, performance analysis tools and much more.

A range of athlete management software businesses also exist, which collect important information but are reliant on experts at the clubs to make sense of the data.

Because of the use of all of this specialist software, communication problems exist between departments.

Iterpro’s goal as a company is to simplify and display the most relevant information to the most relevant departments.

If a sports scientist within the organisation completes a detailed report on the squad, it makes sense to want the manager and other departments to have an easily readable overview of the report.

Showcasing the right information to the right people is extremely valuable.

Dr. Alberto Calicchio, Head of Medical at the AC Milan Academy said: “Iterpro has almost eradicated communication problems between staff members, and simultaneously expanded the opportunity to share data remotely with other departments. This, together with the possibility to analyse data and performance statistics, has been a huge step forward for us.

“What I like the most is that every step, from medical and rehab to the return to play process, is easily understandable by an external figure. It’s not only for doctors and sports scientists.

“In practical terms, the manager, or eventually the Director, can check the players’ status in every moment, even if he doesn’t come to our training ground in Vismara. This is vitally important for us.”

AC Milan renewed its partnership with Iterpro in December 2019 for a further three years.

Other clubs in partnership with Iterpro include Serie A sides Bologna FC and Torino FC, as well as Serie C side AC Monza.

Simon Barjie, Performance Manager at AC Monza said: “Since Iterpro was implemented at Monza we noticed that we became way more time-efficient: being able to collect and interpret data in order to give prompt feedback to the coaching staff – as well as individual players – has been something extraordinary.

“We now have a clear general overview, but at the same time a specific real-time snapshot of the squad, which allows us to effectively share information between departments (coaching, performance, medical).”

Iterpro’s focus on communication allows club partners to make better decisions, faster. This is a vital element in the football landscape.

Andrea Tedesco, Assistant Manager at UC Craivoa said: “Sharing information is progressively becoming crucial in football since important decisions need to be taken in a very limited amount of time. Iterpro has revolutionised the way we work.”

Iterpro continues to work with its partners and third parties to build new features to expand its system.

They have an integration with Wyscout, which gives scouting departments access to information from every professional league in the world.

Other features include a transfer dashboard on the Iterpro platform, which can be used to run simulations on the transfer window. This gives clubs the understanding on how these transfers will affect club budgets. Therefore, this data is of benefit to both the scouting and finance departments.

In the finance department, Iterpro’s system gives partners the chance to use data from player management to asset management. Every transfer and wage payment are a significant investment, with a player being the main financial asset for a club.

Player contracts are recorded on the Iterpro system, with a contract and clause builder functionality also incorporated. The finance department has the ability to receive alerts when a player is getting close to triggering a certain clause, such as an extra payment for a performance related bonus.

An app has also been designed for partners, which showcases the same data as the platform version. It is presented in a more condensed way however, with directors and key personnel at clubs finding it extremely convenient.

Finally, Iterpro offers clubs, leagues and federations further opportunities to expand revenue streams with their system. Recently, a league approached the company asking how their member clubs could reduce insurance premiums to focus on other financial benefits.

With a firm focus on product development and growth of the company, Iterpro has partnered with a significant player in football finance to enhance its offerings. The company has recently hired workers with experience in the financial side of professional football.

The time could be approaching for Australian clubs to consider Iterpro as a worthwhile investment.

 

 

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Manchester United gives update on Old Trafford plans

Manchester United has updated fans on modernising Old Trafford, with an assurance that they will be regularly consulted with the progress.

Manchester United has provided an update to fans on plans to modernise Old Trafford, with an assurance that fans will be regularly consulted with the progress.

Old Trafford is the largest club football stadium in the UK, with a capacity of 73,000 and one of the most iconic venues in world football with 111 years of history as United’s home ground.

Initial meetings have been taking place with multiple architectural and engineering companies in order to choose a potential partner that will allow the Red Devils to move forward with the project.

No decision has been made on the scope or budget of the project, and it is still up in the air as to whether or not the stadium will receive a capacity increase. The final plan would be ‘based on analysis and on consultation’.

Stadium redevelopment plans are expected to be a key focus of the Fans’ Advisory Board (FAB), which will hold its first meeting early this year.

Manchester United CEO Collette Roche:

“These meetings have produced exciting potential ideas, although it’s important to note that we’re still at an early stage and it’s premature to talk about timetables,” she said.

“We intend to involve the Fans’ Advisory Board in the process, and we will also keep this Forum briefed. The creation of the FAB was an historic step that will establish a new model for fan engagement in English football and, ultimately, improve the club’s decision-making.”

Roche also noted that the development will be a ‘complex piece of work’, because of the many legal and regulatory factors involved. However, Roche reminded fans that good progress has been made and talks are at an advanced stage currently.

Sport Republic acquires stake in Southampton FC

Sport Republic – backed by billionaire Serbian businessman Dragan Solak – have acquired a large stake in the club.

English Premier League club Southampton has confirmed that Sport Republic – backed by billionaire Serbian businessman Dragan Solak – have acquired a large stake in the club.

They have purchased the stakes that were previously owned by Chinese businessman Gao Jisheng, and will work in collaboration with Katharina Liebherr – daughter of Swiss businessman Markus Liebherr – who owns the remaining stake in the club.

Sport Republic are a London-based investment firm for the sports and entertainment industry. They were founded by Henrik Kraft and Rasmus Ankersen and headed by Dragan Solak. Their portfolio includes Tonsser – a football player app that empowers youth players to progress and unlock their potential.

Southampton CEO Martin Semmens:

“Over the last two years, together with the shareholders of our club, we have searched for the right partner to take the club forward. Today we have found the perfect solution,” he said.

“Sport Republic are experienced investors, but also experienced within the world of elite professional sports. That combination is very hard to find, and we are thrilled to have reached an agreement that secures our short and long-term future.

“We are grateful for the support of Mr Gao and Katharina that allowed us to take our time, turn away the wrong options and ultimately find the right partner for the future of this great club, its fans, staff and the people of Southampton.

Sport Republic Lead Investor Dragan Solak:

“My partners and I have experience in long-term investments in the sports and entertainment industry and Sport Republic has been founded to combine this expertise and deliver something unique to the market,” he said.

“Southampton has so many of the qualities we have been looking for in a major sports organisation. It has a great management team, excellent talent development, talented teams playing attractive football and a dedicated fan base. We are delighted to be able to complete this acquisition.”

Sport Republic Chairman Henrik Kraft:

“We will be an active and engaged owner, but we will not be starting any revolutions. We were attracted to Southampton because it is already a well-run club that follows a clearly defined strategy,” he said.

“Whilst Southampton is Sport Republic’s first acquisition, we expect more investments to follow over the coming years. Our ambition is to build a portfolio of high-influence stakes in football clubs and other sporting assets across the world.

“At the same time, we will also invest in early-stage sports technology companies and use our portfolio to accelerate the development of these companies. The acquisition of Southampton is a great first step and we are very excited about the journey ahead.”

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