The A-Leagues have announced Isuzu Ute Australia will be the naming rights partner of its men’s competition for the next three years.
The competition will be officially known as the ‘Isuzu Ute A-League Men’.
Commencing with the upcoming 2021/2022 season, the partnership will also include the naming rights to the A-League Men’s Finals Series, with Isuzu Ute Australia becoming the Official Automotive Partner of the A-Leagues’ Men, Women, Youth and E-Sports Leagues.
“This is an historic day for the A-Leagues and we’re proud to have partnered with Isuzu UTE Australia, one of Australia’s top-selling automotive brands, with rapid growth across its D-MAX Ute and MU-X SUV ranges. We have an ambitious vision for the future of professional football and IUA will be a key partner on this journey,” said Danny Townsend, Managing Director, A-Leagues.
Hiroyasu Sato, Managing Director of Isuzu Ute Australia, spoke about the new partnership with the A-Leagues.
“We are delighted to be joining forces with the fastest growing sport in the country. The A-Leagues bring together the best of football in Australia – the game’s unparalleled diversity, reach and participation is key to our strategy to connect with modern Australia,” he said.
“We recognize that football is a great vehicle for bringing families and communities together, from amateur weekend players through to the professional A-Leagues. It’s a natural fit with our customers who share that spirit of excitement and adventure with football fans, and we look forward to being able to support the A-Leagues and Network 10 to bring football to all Australians.”
Ant Hearne, Chief Commercial Officer for the A-Leagues, said of the deal: “The A-Leagues are all about inspiring everyone to play their own way, on and off the pitch, so there is a natural fit with the Isuzu UTE brand values of adventure, reliability and performance. Football fans and Ute and SUV lovers live for the weekend and so we are excited to explore this connection with our audiences.”
The naming rights agreement will cover a broad range of marketing opportunities, including player kit branding, signage rights, as well as digital content and activation rights at all A-League Men’s and Women’s matches.
The company has also committed to providing vehicles for the APL and A-League Clubs for on-the-ground support.