Italian Serie A stalls amidst Coronavirus fears, Australian football must be prepared

The Italian government’s decision to introduce a curfew and restrict the movements of its citizens in an attempt to control the spread of Coronavirus will seriously impact the short term future of the Serie A.

With matches already being played without fans permitted inside stadiums and ‘closed door’ play to become the norm until at least April 3, the long term ramifications of the international health scare that is Coronavirus will be significant for the Italian game.

As the number of postponed matches continues to grow, Coppa Italia, Europa and Champions League play have now been seriously affected. The chances of a brisk resolution to the outbreak that allows the schedule to be caught up on over the next few months appears highly unlikely.

Italy now accounts for the second highest number of confirmed cases of Coronavirus, with over 7,350 people affected from a global total that now exceeds 110,000.

French football has also reacted decisively, with hand to hand contact between players and mascots eliminated in the short term. It also seems likely that further steps will need to be taken across mainland Europe in the near future, with the virus now detected in over 95 countries worldwide.

With football potentially the most notable and common European activity when it comes to gathering people of all walks of life en masse, it is a sad reality that the actions taken in Italy and France are probably just the beginning.

Other countries, governments and footballing authorities will be forced to make similarly firm decisions in an attempt to protect people from an illness that continues to escalate on a day to day basis.

With football as such a fundamental and integral part of the daily lives of most Europeans, it is important that the powers at be are committed to controlling the spread of Coronavirus via the encouragement of responsible, sensible and hygienic behaviour.

Whilst the long term effects of the decisions currently being made are uncertain, there will undoubtedly be significant financial and scheduling impacts for a season of European football that was approaching its crescendo.

Alarmingly, the ramifications also extend well beyond European domestic competitions. After negotiations, FIFA and the AFC have made the monumental decision to postpone the Asian World Cup Qualifying matches slated for the international windows of 23-31st March and 1-9 of June.

The knock on effects of such a move will potentially throw the campaigns of the Socceroos and many other nations into disarray. The logistical nightmare that the rescheduling will cause, could well see many countries unable to access players in July, August and September, when major European Leagues are moving from pre-season to competitive play.

However, the notion of pushing the postponed qualifiers back just a few short months is a best case scenario for the game, with any play at all in 2020 still questionable.

Should players around the globe become infected, the complication of the situation will be taken to an entirely new level. The potential cancellation of entire competitions before their completion is real and FIFA’s reality could well become trying to squeeze two years of World Cup qualifying into one.

With the already stacked and hectic domestic schedules in place around the globe, that may well be a bridge too far for the governing body.

In the short term, Tokyo 2020, an Olympics where Australia’s men’s and women’s football teams are set to compete, could well be in jeopardy.

Veteran IOC member Dick Pound recently conceded that a final decision on whether or not the biggest sporting event on the planet would go ahead could be made as late as May, just weeks before competition is due to begin on the 24th July.

Contractually, the IOC can “withdraw the games from the city” for essentially any reason they see fit. Clause 66 has been enacted on three previous occasions due to war, 1916, 1940 and 1944 respectively, yet never for health fears or the outbreak of a global virus that threatens to kill hundreds of thousands of people.

Already, torch ceremonies transporting the Olympic flame have been considerably minimised and all J-League play has been postponed until March 15, when a reassessment of the situation will undoubtedly take place.

IOC President Thomas Bach has taken a “full steam ahead” approach in his oratory around the issue, consistently stating that the games will go ahead, despite many calls for fans to be excluded from the events to minimise risk and the potential spread of the virus.

At the time of writing, Olyroo and Matilda preparations for the Olympics are in a clear holding pattern, the Socceroos four upcoming and vital qualifiers are in limbo and the European football season could well be about to enter an indefinite break in Italian, Europa and Champions League play.

The health concerns of the virus are unquestionably the most important, however, Australian football had best prepare for similar measures to be taken domestically. What that means for the A and W League finals, NPL play and the junior seasons that loom across the country is uncertain.

However, considering the events currently taking place in Italy, the reality is that Australian football will be seriously impacted in the short term. Hopefully, that impact is effectively minimised and after an inevitable interruption, pitches are again buzzing with action, sooner rather than later.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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