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Iterpro adds confidence to a club’s decision making

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Top clubs in Europe, such as AC Milan and Inter Milan, have counted on Iterpro to take the stress out of managing their team.

Centred around player performance and recovery, Iterpro gives clubs vital information that become valuable insights for their game-to-game preparation.

It’s the first business intelligence solution built from the ground up, aiming to connect with an entire club’s operations via an easy-to-use club management system. As Iterpro can offer data from multiple sources, it makes for a seamless, time-saving and hassle free experience.

A wide range of features cover each facet of running a team, so all members of staff can manage their relevant department through specifically-built software.

All departments of the Iterpro platform can each bring powerful insights. They thrive on improved communication, reduced injury risk and a return on investment for all clients.

Technical department:

Managing the team is quicker and smarter with an interactive team sheet. An automatic data feed can take match analysis to the next level by highlighting a player’s physical condition and availability to play.

During the week, a coach can create an activities planner for the team that keeps everyone on the same page. Some weeks may require different actions to others, so this keeps everyone organised.

A video gallery adds another dimension to coaching in a visual capacity, where unlimited training, game videos and tactical clips can be stored and shared through the player app. It gives team members all the tools they need to confidently know their role and responsibilities.

Sports science department:

A player’s physical condition can be easily tracked so that adjustments can be made as required to their individual training plan.

If a player is given a certain workload in training and manages to complete it, then it says to clubs that they are able to sustain that level or physically ready to take the next step. Conversely, some players might struggle with that same demand, so coaches can work closer with them to build on their fitness or conditioning. This means sport scientists have to look at a player’s state of fatigue and assess whether there may be a risk of injury if they do to much, where soft tissue injuries could arise without appropriate analysis.

Training session plans can be implemented so that targets can be set with the aim of achieving them in various training drills and game simulations.

Medical department:

 

When players sustain injuries they can be monitored week-to-week with the appropriate care to protect them so that they can get back on the pitch in an appropriate timeframe.

Organised lists can give important details about where each individual player is at in their recovery, with short-term and long-term absentees provided to medical staff which can then prompt treatment and rehabilitation to be completed.

Injuries can be managed thoughtfully so that it eliminates the temptation of rushing a player back too early, which can lead to more or worse problems over time if the player isn’t managed correctly.

Administration: 

An entire club can be managed on the one platform, with all financial aspects covered to put more control on spending.

Contracts are fully digitised and includes all the appropriate details of all staff members. The number of years and months remaining on contracts are easily visible.

When the transfer window is open, it can be managed through the software and even offers simulating scenarios. Clubs will be informed about how much money they have to spend on new signings if they want them, or they could instead invest this on new contracts for team members.

A full analysis of a club’s financial performance is done with real-time monitoring, where capital gain and losses are recorded. It helps navigate through the ins and outs of revenue and costs.

Talent ID:

Academy players can be tracked to assess their development en route to a senior team call up.

Iterpro allows coaches to give up and coming players attributes that can be updated over time to see how they can grown in their development.

The attributes feature is also useful for club scouts who can make note of a potential signings’ strengths and weaknesses, which can lead to decisions about how they may be a good fit for a new team.

Iterpro can play a major part for clubs looking to gain a competitive advantage, being a positive influence for future team management.

You can see all of what Iterpro has to offer here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

FC Barcelona and Ownix to create historic NFTs

Barcelona

LaLiga’s FC Barcelona and non-fungible token (NFT) marketplace Ownix have joined together to create unique digital assets through photos and videos, depicting iconic moments from the Club’s storied history.

With football clubs entering the world of NFTs at an increasing rate, FC Barcelona are looking to set a benchmark in the creation of these types of digital assets.

As part of this strategy, the Club has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain – a platform for sharing data that cannot be manipulated or changed.

This alliance between FC Barcelona and Ownix will provide a new way for the Club to reach its followers from around the globe, as fans will now be able to acquire and own digital assets that will reproduce unforgettable moments throughout the Club’s almost 122-year history via various auctions taking place throughout the season.

The agreement between FC Barcelona and Ownix is part of the Club’s global expansion strategy and a further commitment to seek out new channels and formats to connect with new generations, while providing a different form of interaction with their fans around the world.

FC Barcelona President Joan Laporta:

“Barça has a very large fanbase around the world and is leading the way in the digital domain with over 400 million followers in social networks,” he said.

“Given this scenario, the Club is constantly looking for new ways to connect with its fans, and we believe that creating these NFTs is a unique opportunity to continue growing and consolidating the Barça brand by bringing unique moments that have made Barça fans dream and FC Barcelona a well-known club on every level.”

Ownix CEO Guy Elhanani:

“As NFTs surge, we thought it is important to give those collectors who are Barça fans an opportunity to own a piece of their Club’s history,” he said.

“This new and exciting asset class allows collectors to own things that weren’t possible to own before, and we’re thrilled to offer sports fans an opportunity to spearhead the movement. Our Mission is to bring customers to purchase NFTs, not because they are marketable, but for the pleasure and pride of owning them.”

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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