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Iterpro adds confidence to a club’s decision making

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Top clubs in Europe, such as AC Milan and Inter Milan, have counted on Iterpro to take the stress out of managing their team.

Centred around player performance and recovery, Iterpro gives clubs vital information that become valuable insights for their game-to-game preparation.

It’s the first business intelligence solution built from the ground up, aiming to connect with an entire club’s operations via an easy-to-use club management system. As Iterpro can offer data from multiple sources, it makes for a seamless, time-saving and hassle free experience.

A wide range of features cover each facet of running a team, so all members of staff can manage their relevant department through specifically-built software.

All departments of the Iterpro platform can each bring powerful insights. They thrive on improved communication, reduced injury risk and a return on investment for all clients.

Technical department:

Managing the team is quicker and smarter with an interactive team sheet. An automatic data feed can take match analysis to the next level by highlighting a player’s physical condition and availability to play.

During the week, a coach can create an activities planner for the team that keeps everyone on the same page. Some weeks may require different actions to others, so this keeps everyone organised.

A video gallery adds another dimension to coaching in a visual capacity, where unlimited training, game videos and tactical clips can be stored and shared through the player app. It gives team members all the tools they need to confidently know their role and responsibilities.

Sports science department:

A player’s physical condition can be easily tracked so that adjustments can be made as required to their individual training plan.

If a player is given a certain workload in training and manages to complete it, then it says to clubs that they are able to sustain that level or physically ready to take the next step. Conversely, some players might struggle with that same demand, so coaches can work closer with them to build on their fitness or conditioning. This means sport scientists have to look at a player’s state of fatigue and assess whether there may be a risk of injury if they do to much, where soft tissue injuries could arise without appropriate analysis.

Training session plans can be implemented so that targets can be set with the aim of achieving them in various training drills and game simulations.

Medical department:

 

When players sustain injuries they can be monitored week-to-week with the appropriate care to protect them so that they can get back on the pitch in an appropriate timeframe.

Organised lists can give important details about where each individual player is at in their recovery, with short-term and long-term absentees provided to medical staff which can then prompt treatment and rehabilitation to be completed.

Injuries can be managed thoughtfully so that it eliminates the temptation of rushing a player back too early, which can lead to more or worse problems over time if the player isn’t managed correctly.

Administration: 

An entire club can be managed on the one platform, with all financial aspects covered to put more control on spending.

Contracts are fully digitised and includes all the appropriate details of all staff members. The number of years and months remaining on contracts are easily visible.

When the transfer window is open, it can be managed through the software and even offers simulating scenarios. Clubs will be informed about how much money they have to spend on new signings if they want them, or they could instead invest this on new contracts for team members.

A full analysis of a club’s financial performance is done with real-time monitoring, where capital gain and losses are recorded. It helps navigate through the ins and outs of revenue and costs.

Talent ID:

Academy players can be tracked to assess their development en route to a senior team call up.

Iterpro allows coaches to give up and coming players attributes that can be updated over time to see how they can grown in their development.

The attributes feature is also useful for club scouts who can make note of a potential signings’ strengths and weaknesses, which can lead to decisions about how they may be a good fit for a new team.

Iterpro can play a major part for clubs looking to gain a competitive advantage, being a positive influence for future team management.

You can see all of what Iterpro has to offer here.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Dig Inclusion makes digital access available for everyone 

For stadiums around the world, infrastructure has been created to cater for people with disabilities, however access to club websites and apps cannot be overlooked. 

In the past, stadiums had been designed so people with disability can still access the venues. As we know with COVID outbreaks, attention has now shifted towards how we get these people into the grounds by using apps and in particular to scan a QR code for contact tracing. 

As we have seen in 2021, the QR system has become a mandatory tool, while at the same time we have seen the need to go with virtual tickets, rather than the printed out copies we had always been accustomed to. 

For clubs and stadiums, they want to ensure that fan experience is at the optimal level, so that means they have to assess the accessibility for disabled people and ways for them to have entry to venues without an enormous amount of hassle. 

This is where Dig Inclusion can help. They are a digital accessibility service who ensures that football club websites and apps are equally available for everyone. 

For clubs, they should be asking themselves whether disabled fans have the same opportunity to buy tickets online as everybody else, while the other consideration should be if news feeds, match statistics, websites and apps are as user friendly as they need to be. 

For digital accessibility, Dig Inclusion takes into account people who are colour blind, dyslexic or have cognitive impairments (including people living with dementia). Through a club’s website or app design process – from the use of font, to language, to colour contrast – are all highly important so nobody feels overwhelmed when accessing a club’s resource. 

For example, if a disabled fan wants to buy some club merchandise, then they will have the same opportunity to browse and make that purchase just like any other person would, with tailored options available to assist anyone who needs it. 

When teams partner with Dig Inclusion, they are there for every step of the way, from accessible testing, research and strategy, to accessible development and content creation, and finally a check on websites, mobile apps, PDF documents and ebooks among some of the benefits. 

All of Dig Inclusion’s services are designed to help clubs keep pace in a rapidly changing digital age: 

Accessible design review: To highlight visual aspects of a design that need to be checked for accessibility, such as colour contrast and positioning. This looks at common accessibility pitfalls and turns this into what would be the ultimate experience for all customers. 

Accessibility help desk: Advice and support from someone who understands the company and what they do, offering fast response times and specialist knowledge for any stucks in the digital accessibility process. 

Mobile accessibility: Helping to get the most out of tablet and smartphone users, with those devices more often used than desktop or laptop. This is very important for disabled or elderly fans who would like to use mobile technology. 

Web accessibility: Advising organisations about the Web Content Accessibility Guidelines (WCAG) in an easy-to-understand manner, as design agencies and web developers may find it difficult to grasp or keep pace with updates as they become available. 

Disabled user testing: It’s not only digital content meeting accessibility guidelines that is important, but also making sure that the experience of a disabled person using a product is a good one. 

PDF accessibility: Accessibility guidelines are not just designed for webpages, but anything that a customer downloads is also included. Dig Inclusion can produce PDF documents that go alongside WCAG with equal access as a typical website. 

Video accessibility: When businesses make advertising material, they can be supported with transcripts, captions, subtitles, or audio descriptions that they probably would have not used before on their own. 

Ebook accessibility: Tablets have been a valuable way for people to virtually read books and other publications. An accessible ebook gives all readers instant access to fit their needs, regardless of print disability. 

Dig Inclusion provides ways for clubs to navigate the challenges associated with building an app or website for equal opportunities. To learn more on Dig Inclusion, you can find it here. 

Swan Retail: Promoting clubs through powerful app 

Swan Retail’s software development has seen the creation of FUSE – an app that has all the best fan engagement features in the one place. 

It’s been a mixed bag for Australian audiences wanting to go to live sporting events, as lockdowns and restrictions have not always gone in our favour. 

For sport clubs, they have become more reliant on finding ways to engage with their fan bases via digital, as the typical match day inclusions do not always go to plan, with unpredictable Covid-19 changes. However, what is for certain is that clubs cannot be stopped in exploring ways to promote their team in a variety of ways. 

Swan Retail has identified the demand for digital and online resources, where they have taken their expertise into the sports & stadium area. 25 years’ worth of experience has lended itself towards furniture & homeware, fashion and specialty retail to name a few. 

Swan Retails app, FUSE, encapsulates that a club is searching for when it comes to fan engagement. It is completely branded to suit a club’s identity and includes an immerse news feed to create engaging content that you would see on a social media platform. The only difference here is that the app takes everything from a club and showcases that directly to a fan, rather than trapping it in amongst other competitors.

When a fan uses FUSE, their sole focus is on the team they support. FUSE is the application that integrates quality engagement, offering clubs the chance to interact with their fans, build their brand, reward loyalty and drive sales. 

Available on the App Store and Google Play, FUSE has a host of features to maximise marketing potential: 

  • Build and theme a business app. 
  • Clubs can customise their branding. 
  • Scale up only when clubs need to. 
  • Deploy to iOS & Android. 
  • Potential to be live within four weeks. 
  • Deliver engaging content through the app feed. 
  • Segment, target and deliver content based on purchase data. 
  • Display real-time loyalty points and loyalty account balances. 
  • Wrap and enhance a mobile website. 
  • Harness the power of push notifications. 
  • Drive footfall, sales, traffic and conversion. 

FUSE can bring fan engagement benefits that are developed around loyalty. To build and sustain a fan base, Swan Retail helps to bring promotions to life. The app provides the go-to resource for planning and delivering promotional campaigns, leading to an increased rate of revenue. 

Clubs can bring across their creativity and connect with fans in a more personalised manner, whether it be game day or to provide greater access off the pitch. Swan Retail have partnered with Warrington Wolves Rugby Club, Ipswich Town Football Club and Stoke City Football Club who have already seen the following benefits: 

  • News, events, polls and promotions form the pivotal part of FUSE, making content the app’s bread and butter. This can be implemented further by integrating an online shop, which can be a post of a goal celebration during the match with a promotion applied to the player’s kit. 
  • Push notifications as a regularity can consistently bring fans to the app once they have been informed of new content, rewards and timely promotions that all contribute to driving sales. 
  • Loyalty points can be accrued to make fans feel part of something special and to be rewarded for their support. 
  • A website within the app to collaborate a fans’ online experience by seamlessly allowing them to browse and buy from a store without leaving the app. 
  • Calls-to-action as a way of offering new products such as kit releases and the ability to use redeem promotions and use rewards points. 
  • Custom forms can be created as a crowdsourcing tool to get feedback and insights from the people that make the club tick and learn more about how to maximise profits. 

To learn more about Swan Retail, and to have a read of their case studies, you can find it here. 

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