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Iterpro adds confidence to a club’s decision making

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Top clubs in Europe, such as AC Milan and Inter Milan, have counted on Iterpro to take the stress out of managing their team.

Centred around player performance and recovery, Iterpro gives clubs vital information that become valuable insights for their game-to-game preparation.

It’s the first business intelligence solution built from the ground up, aiming to connect with an entire club’s operations via an easy-to-use club management system. As Iterpro can offer data from multiple sources, it makes for a seamless, time-saving and hassle free experience.

A wide range of features cover each facet of running a team, so all members of staff can manage their relevant department through specifically-built software.

All departments of the Iterpro platform can each bring powerful insights. They thrive on improved communication, reduced injury risk and a return on investment for all clients.

Technical department:

Managing the team is quicker and smarter with an interactive team sheet. An automatic data feed can take match analysis to the next level by highlighting a player’s physical condition and availability to play.

During the week, a coach can create an activities planner for the team that keeps everyone on the same page. Some weeks may require different actions to others, so this keeps everyone organised.

A video gallery adds another dimension to coaching in a visual capacity, where unlimited training, game videos and tactical clips can be stored and shared through the player app. It gives team members all the tools they need to confidently know their role and responsibilities.

Sports science department:

A player’s physical condition can be easily tracked so that adjustments can be made as required to their individual training plan.

If a player is given a certain workload in training and manages to complete it, then it says to clubs that they are able to sustain that level or physically ready to take the next step. Conversely, some players might struggle with that same demand, so coaches can work closer with them to build on their fitness or conditioning. This means sport scientists have to look at a player’s state of fatigue and assess whether there may be a risk of injury if they do to much, where soft tissue injuries could arise without appropriate analysis.

Training session plans can be implemented so that targets can be set with the aim of achieving them in various training drills and game simulations.

Medical department:

 

When players sustain injuries they can be monitored week-to-week with the appropriate care to protect them so that they can get back on the pitch in an appropriate timeframe.

Organised lists can give important details about where each individual player is at in their recovery, with short-term and long-term absentees provided to medical staff which can then prompt treatment and rehabilitation to be completed.

Injuries can be managed thoughtfully so that it eliminates the temptation of rushing a player back too early, which can lead to more or worse problems over time if the player isn’t managed correctly.

Administration: 

An entire club can be managed on the one platform, with all financial aspects covered to put more control on spending.

Contracts are fully digitised and includes all the appropriate details of all staff members. The number of years and months remaining on contracts are easily visible.

When the transfer window is open, it can be managed through the software and even offers simulating scenarios. Clubs will be informed about how much money they have to spend on new signings if they want them, or they could instead invest this on new contracts for team members.

A full analysis of a club’s financial performance is done with real-time monitoring, where capital gain and losses are recorded. It helps navigate through the ins and outs of revenue and costs.

Talent ID:

Academy players can be tracked to assess their development en route to a senior team call up.

Iterpro allows coaches to give up and coming players attributes that can be updated over time to see how they can grown in their development.

The attributes feature is also useful for club scouts who can make note of a potential signings’ strengths and weaknesses, which can lead to decisions about how they may be a good fit for a new team.

Iterpro can play a major part for clubs looking to gain a competitive advantage, being a positive influence for future team management.

You can see all of what Iterpro has to offer here.

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Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football Coaches Australia launch XV Essential Skills program

Football Coaches Australia and XVenture are launching its FCA XV Essential Skills education and professional development program.

Football Coaches Australia (FCA), in partnership with XVenture, is excited to launch its FCA XV Essential Skills education and professional development program.

A global first, this is a revolutionary new coach education and development program delivered via a rich and engaging virtual world learning experience. The program will be readily accessible for all coaches, from local football to elite football.

The series of modules aim to develop the ‘essential skills’ of coaching – Emotional intelligence, Leadership, Communication, Culture and Resilience. It is filled with contemporary examples from football globally, as well as providing an overview of key research across the five modules.

The modules contain 20 subjects presented in a variety of fully integrated and multi-media style materials in the form of videos, articles, activities and podcasts and connected tests to confirm understanding of key concepts.

Exterior of FCA College

FCA CEO Glenn Warry outlined the potential that the FCA XV Essential Skills program has in growing the reputation of Australian football domestically and internationally.

“Our vision as an organisation is to promote the strength and reputation of football in Australia, and the reputation of Australian football on the world stage, he said.

“Our partnership with XVenture is going to enable the FCA to position itself as a world leader in the delivery of unique professional development experiences for football coaches.”

FCA President Phil Moss will introduce the course to participating coaches as they make their way through the virtual world of the FCA XV College foyer. Moss is enthusiastic about the exciting opportunities offered by the alignment between FCA and XV.

“This is a world first opportunity presented initially to Australian coaches but accessible to every coach around the football universe,” he said.

“At the very heart of everything FCA stands for is ‘for Coaches, by coaches’ – so this an incredible opportunity to enhance the continuing education around every coach’s journey no matter what level they are working at. It is something we, along with our highly valued partners XVenture, are just so proud to present.

“The global pandemic has taught us to be more innovative than ever before & these Essential Skills programs, inside our very own FCA College, is taking that innovation to heights never before seen!”

Speaking on a webinar last Monday evening, XVenture founder Prof. Mike Conway acknowledged the importance coaches have – not just in developing individual talent, but in guiding and ensuring the wellbeing of their players.

“Coaches are taught to have amazing skillsets on technical, tactical and physical, they’ve had that for a long time… where I try to bring in a new & different perspective in the elite sport environment is in the areas of emotional intelligence, leadership and communication. Where teams apply these skills typically there are higher performance levels,” he said.

“If you go into the Socceroos camp it’s a beautiful environment. We’ve got to make sure that players want to be there as they’re traveling all over the world for 10 to 15 days at a time, so we’ve got to make it a really positive environment and how we do that is part of the various different subjects.

“This education platform is a big project and I’m massively committed to football, I’ve grown up with it and so I see the power and the strength of what we can do when we’ve got a great coach working with great young kids, we can make a lot of change.”

Each of the modules were constructed in accordance with the principles of the Attention, Generation, Emotion and Spacing (AGES) model in an effort to ensure coaches learn quickly and are able to retain information far beyond finishing the course. The platform will include a total of 103 subjects which will take between 10 to 15 minutes each to complete.

Warry, in speaking on the modern approach of the FCA XV Essential Skills program noted how influential it can be for young players.

“In my work with university students over the past twelve years the big thing they tell us about delivery of content is that they don’t want anything in ‘longer bites’ than 10-15 minutes,” he said.

“This is the way young people are learning these days. In designing the pedagogy and the delivery model, [we’ve built] a state-of-the-art program in the way we’re delivering education.”

Upon completion of each individual module, coaches will receive 30 CPD points from Football Australia – as well as recognition of prior learning from a major Australian University following the conclusion of all five modules.

Modules will be released through a gradual rollout starting Tuesday April 6, 2021 – accessible for registration here.

TGI Sport lifts the stadium experience

As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

Trusted by sporting organisations and brands since 1997, TGI Sport is a versatile business that delivers sports infrastructure, technology and media rights around the world. There is over 250 people employed globally across 12 offices.

Led by TGI’s chief commercial officer Patick Vendrely and director of digital strategy Gordon Campbell, they are able to help football clubs develop their very own digital identity, especially as we rebound from Covid-19.

TGI connects brands and stadiums to sports fans through their dynamic digital solutions. These include a proprietary broadcast & digital technology, infrastructure, event presentation, game day operations, fan engagement across major sporting leagues and a host of premier sporting venues.

TGI provides advertisers, sponsors, rights holders and brands with a unique and powerful platform to engage a sports audience – that shapes the future of sport event experiences on global scale for millions of people.

TGI are the digital and commercial bridge between rights holders, fans and brands. They capture valuable data, then analyse and utilise it to increase inventory, revenues and lead the industry in understanding how sports fans can relate to their club and brands.

Technology-based innovation, globalisation and rapid changes in consumer behaviour are revolutionising the ways in which sport is created, delivered, consumed and commercialised, where TGI can identify trends in markets. They offer a unique and consolidated approach built around data, technology and experience that ensures their partners engage and retain the fans, attract brands and deliver commercial value for right holders, stadiums, sporting leagues and brands, all while making sure that return on investment (ROI) can be achieved.

With a shift in focus towards what the landscape will look like post-Covid, TGI can look at how fans have become accustomed to technology. Due to the lockdown, to watch sport required HD video, surround sound, multiple screens at formats at home. For sports clubs, it means not only means they’re up against their own competition, but now it is what fans can do.

TGI aims to bring the best of both worlds together, where fans go to a game but are still immersed in the same technology at the stadium that they would be used to at home. Doing this promotes both the likelihood of these supporters returning and the potential for revenue through brands. Sports clubs can harness the power of mobile-led campaigns, with opportunities such as messaging, videos, live interaction from brands and live interaction from their favourite teams.

TGI have developed their Parallel-Ads (PADS) technology with LED screens inserted virtually, allowing for customised messaging for unique brands to different regions and geography.  This means that a broadcast for a match won’t be the exact same for each viewing audience, while it also relates to TV rights deals.

By delivering relevant advertising that people would like to see, it increases the revenue opportunities. TGI’s virtual technology means that each domestic feed is sold separately and the in-stadia feed can be sold differently to the broadcast feed. These solutions give sport organisations more control on how they want to be seen.

PADS technology also allows for TGI to send instant messaging within the stadium on LED boards. This creates a single platform to boost the value of brands. The idea is to bring a joined-up direct connection to the fan, rather than a scattering of disjointed advertising. By engaging with the customer directly, it can lead to bigger and greater growth.

For a number of years, TGI worked with FIFA on in-stadium advertising for several World Cup tournaments. TGI guided numerous partners through the transition from static to rotational advertising in countless sporting locations. TGI’s digital LED system solutions were deployed for the very first time on a major stage at the 2009 Confederations Cup in South Africa.

TGI are renowned in the USA as a major player in stadium branding, and have also expanded successfully into Europe – now into the third consecutive 3-year-deal with UEFA. The UEFA Champions League and Europa League count on TGI for their digital advertising needs.

In 2018, TGI was acquired by leading digital media company QMS, complementing the existing sport portfolio across Australia and New Zealand. In Australia, TGI currently works with leading professional sporting codes and organisations, including Football Australia. The ambition is evident from TGI as they strive to expand its geographic footprint and diversify revenue channels.

You can find out more on the benefits of TGI Sport here.

Football South Australia added to NPL.TV platform

Football South Australia have joined up with NPL.TV to cover all 366 games of the NPL and WNPL for the season ahead.

Fans of National Premier Leagues South Australia have welcomed the exciting announcement that Football South Australia have joined up with NPL.TV to cover all 366 games of the NPL and WNPL for the season ahead.

Football South Australia has become the latest footballing body to join up with the NPL.TV, continuing the trend set by Football NSW and Football Queensland who have recently made the move to stream their footballing content through the platform.

All men’s and women’s games will be broadcast live, free and on-demand over the coming NPL season in an effort to expand Football South Australia’s consumer base. Fans will relish the opportunity to experience all of the eye-catching saves, spectacular goals and thrilling moments from the local game in a more accessible way than ever before.

The NPL.TV platform began in 2020, with fans of Football NSW and Football Queensland being treated to over 1,000 games worth of action in the past year.

By having their football content streamed on NPL.TV, Football South Australia have taken major steps in progressing the game throughout the state and across Australia.

Football South Australia CEO Michael Carter praised the ambitious nature of the move and the growth that it will ensure for the game in the state.

“Ensuring our NPL and WNPL games can be viewed on a dedicated platform via NPL.TV will take our coverage and accessibility to a new level in the state, he said.

“Anyone at a game or at home will be able to tune into their game of choice. We are pleased to have partnered with FNSW and FQ in showcasing the best of the NPL and WNPL competitions.”

NPL.TV is available via download for iOS and Android devices and can be connected to a TV through Apple TV or Google Chromecast. NPL.TV is free to download for all Australian-based football fans, with an option available to upgrade to a premium Full HD version for a small monthly fee.

The 2021 editions of the NPL and WNPL competitions kick off on Friday, April 9.

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