Jamie Harnwell driving the game forward in Western Australia

Jamie Harnwell is Perth Glory’s record appearance holder, with 256 games across three decades. Now Chief Football Officer for Football West, he spoke to Soccerscene about the changes from the NSL to the A-League, the challenges of running a football federation, and his favourite footballing moments throughout his career.

So firstly, what’s the biggest challenges facing Football West at the moment?

Harnwell: I think it’s interesting. Football West is in a really good position, being very fortunate with COVID over here and able to get out and play. The challenges are more for our clubs I suppose, and then Football West supporting them. Facilities are always a challenge for every sport, but certainly for football. We need to make sure there are enough grounds and space for people to play, but also aspects like lighting, adequate change rooms, and those sorts of things are suitable for clubs. We have a number of them almost putting up the closed sign because they have too many players and not enough space for them to play.

The other challenge for Football West and the clubs is the increase in governance requirements. We are basically a volunteer sport in many ways. And the increasing legalities and issues across that for volunteers to deal with can be difficult. So it’s time that we at Football West need to be able to support our clubs, make sure they’re adhering to good practice, and doing the right things so that they can continue to grow.

How has professional football in Australia improved since you first debuted with Perth Glory in the late 90s?

Harnwell: I think it’s actually professional football now. You know when I first started playing, I think there was ourselves and maybe Carlton who were actual full-time professional clubs. The rest were part-time as people were still working during the day, going to training at night, and trying to juggle the two. So certainly the transition into the A-League and full-time professionalism for all clubs has been huge, and just the continued increased coverage and media around the game has made us much more accessible. It’s easier to see and has a much better chance of building that supporter base across the game here in Australia.

What areas do you think the game can continue to improve on going forward into the future?

Harnwell: There’s always talent development and making sure that we stay on pace with best practices and what’s happening in other parts of the world. We are a smaller nation in the grand scheme of things in football, so we need to be smart about how we approach those sorts of things and make sure we get bang for our buck for everything that we do. The other thing is we need to try and increase the commercialism of the game and make sure that we continue to get funds into the game that can assist in the youth development – that can help in costs for clubs and all those types of things. So that’s the way I know Football Australia is working hard on it. They’re starting to bring more and more partners into the game. But if you look at the mega machines like AFL, then we probably still have some way to go in that.

How can football win across young athletes into joining the sport over others?

Harnwell:
I think we’re really lucky as a game. I can’t speak for other states, I suppose – but the numbers here at Football West in Western Australia just continue to grow year in year out. We are a very attractive game for parents to pick for young boys and girls. It’s a very easy game to choose and very easy to play and train. So we’re certainly well-positioned in that respect – making sure that our clubs provide positive environments that they enjoy what they do. There isn’t the overarching focus on just winning games, but more a longer-term development based approach that will make sure talented young players will stay in football rather than going across to other codes.

On a personal level, what is your most memorable footballing memory?

Harnwell: There’s probably a few, I suppose for myself as a player – it would have been the first NSL Championship that we won. We’d had a couple of cracks at it before and sort of fell away in the Grand Final. So that first win in 2003 was huge, and really got the monkey off our back, and managing to score in that game with the massive crowd was fantastic. But I’m also a Manchester United fan, so the treble was pretty good as well. So I don’t know which one ranks better for me!

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Australian Sports Group reveals ambitious blueprint for Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

Ford Australia joins Newcastle Jets as major partner for 2026/27

The Newcastle Jets have secured Ford Australia as a major partner for the 2026/27 season. This brings one of the country’s most established automotive brands onto the club’s A-League Men’s playing shirts.

Announced on 16 October, the partnership will see Ford Australia feature on the sleeve of the Jets’ men’s jerseys throughout the season.

The agreement connects Ford with a club that has a strong identity in the Hunter region. In addition, it provides a platform to engage with local supporters, families and the wider community through football.

Ford Australia Marketing Director Ambrose Henderson said the partnership would help the company connect with Jets fans across the region.

“Sport brings people together, and the Jets are an important part of the Hunter region,” Henderson said. “We’re looking forward to sharing that connection with the club’s fans and families – and helping them make the most of every journey, from match day to weekend adventures.”

For the Jets, the deal adds another major brand to their commercial portfolio as the club enters the 2026/27 campaign. Executive Chairman Maurice Bisetto welcomed Ford’s involvement.

“It is fantastic to have a partner on jump on board with enormous calibre such as Ford Australia,” Bisetto said.

The partnership also provides Ford with a connection to a growing football audience following a hugely successful 2025/26 season through a club whose reach extends beyond matchday, creating opportunities to engage with supporters through the season.

Financial terms and the duration of the agreement beyond the 2026/27 season were not disclosed.

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