For decades, London-based business Kaizen Ticketing has been challenging the status quo for their industry.
The company’s approach is known as ‘sell more with Kaizen’ – they offer a sizeable alternative for clubs around the globe to have the ability to sell a range of services. For example, this can range between tickets, sponsorship, membership and packages just to name a few. With Kaizen Ticketing’s vast experience, clubs know that when they approach the company, they can trust them as they have the know-how and understand dynamics of the sporting industry and the challenges that come with it.
Kaizen can help local grassroots clubs build and sustain attendance levels at games, which will kick-start the viewership it gives the club – a positive lift that all clubs need when starting out in the industry. Kaizen are different to other ticketing companies – they have a big focus on the local clubs and the common fan who want to enjoy football at their nearby ground.
Investment, choice and convenience are key pillars in the ethos of the company – the commitment to clubs, being a client of Kaizen, is held with the upmost importance, with the services available when a club so desires. During the season, no services or assistance is out of reach – what is offered isn’t just your cookie cutter approach, as Kaizen’s options are innovative and different.
One of Kaizen Ticketing’s major sale options is the packages they offer depending on the client needs. The packages are customised and safe in this day and age of cyber security. The risk-free package is a great option where the clubs can be ensured that the payment process is done in a safe and secure way with no chance of a potential attack from cyber hackers. Clients also have the option of paying monthly with the pro monthly charge the client the ability to sell anything and also have flexibility when reporting and a have suitable management of their mailing list.
Kaizen Ticketing’s emphasis is that the services they offer will make it easier for football clubs to navigate the attendance process. This is evident with over 100 clubs having having joined as customers. Kaizen has a real personal approach with their partners – in particular clubs in the local area and the divisions under the Premier League . All clubs around the world need revenue to survive as a business, especially in the recovery from the pandemic where it was a trying time for local clubs. Kaizen’s reputation was elevated with the electronic services they offer that are non-contact with ticket providers at games.
During the COVID period, it proved challenging for the entertainment and sporting industry with no patrons allowed at the venues which heavily impacted ticketing revenue. Kaizen has provided the beneficial way of reducing cash handling as they have instead adopted electronic turnstiles which is a viable and sensible way to ensure that business’ are able to stay running and the health of the patrons is not at risk. While COVID was at it’s peak, everything that we used in a daily life seemed to go electronic in all industries, where everything was flipped on it’s head in a time of panic and uncertainty. People want something they can access that is simple and easy. Kaizen provide that with their ticketing service that will reduce the waiting time in lines when wanting to enter the arena – gaining access to tickets much earlier allows for more people to attend the games in a safe environment.
The online ticketing service has changed and benefited clubs in a multitude of ways, with some clubs having very low-ticket sales and in great need for a reboot and bring the sales back to more respectable level. People speak very highly about Kaizen and have raved about how after joining the software, the growth of ticket sales have risen and the boost to the business overall.
For example, Mansfield Town FC and Cheltenham FC have been just a couple of English sides to benefit, with Kaizen having broken revenue records for clubs and makes it simpler to spread funds around to areas of need within a football club.
The ticketing service has also allowed for the casual fan to attend matches, with it made possible by an easy sign up where they know that they will be able to get a ticket, as opposed to making their way to the ground where they’re uncertain if they will actually be able too purchase one, or even using Kaizen as the go-to platform as opposed to alternate allegiances.
Kaizen take the stress away with their online service for their clients, paving the way for memorable fan experiences.
