Kat Smith accepted into FIFA Coach Mentorship Programme

FA Kat Smith

Football Australia has announced that CommBank Junior Matildas Assistant Coach and Analyst – and newly appointed Western Sydney Wanderers Head Coach Kat Smith – has been named as one of 20 female coaches to be accepted into the second edition of the FIFA Coach Mentorship Programme.

The program will see 20 female coaches from across the globe mentored by some of the leading figures in coaching, including Australians Tom Sermanni and Joe Montemurro.

Smith, who has been paired with Athletic Bilbao Women’s head coach, Iraia Iturregi, is thrilled to be presented with further opportunities to continue her development in her chosen profession.

“I am incredibly honoured and grateful to have this opportunity and am appreciative of the support of Football Australia, who championed my application to be a part of the programme,” Smith said in a statement.

“It pays homage to those that have backed me in the past and opportunities I’ve had because of their belief.  I am extremely excited about the possibility of continuing my coaching journey and fortunate to expand my expertise and experiences through accessing a global network.”

An AFC Pro-Licenced coach, Smith’s involvement in the game spans 20 years, with the now Western Sydney Wanderers head coach having been involved at all levels of women’s football.

Her football career has seen her hold positions as a Skills Acquisition Trainer, National Premier Leagues Technical Director (Green Gully FC), a Team Manager, NPL Head Coach (Galaxy United and Alamein FC), Liberty A-League Women’s Assistant Coach (Melbourne Victory), Australian Opposition Analyst for the 2019 FIFA Women’s World Cup and CommBank Junior Matildas Assistant Coach and Performance Analyst.

With extensive experience already in varied positions, Smith is hoping that the Programme adds to her understanding of her profession for the betterment of the players she coaches.

“This opportunity, I’m hoping, brings a wealth of experience and knowledge from across the globe to open my mind to new ways of doing and thinking in the game.  With the high calibre of Mentors, it will provide challenges that lead to growth and harness courage,” she added.

“I want to explore how that knowledge can be brought back to platforms and programs here in Australia that help shape further growth initiatives in our game and allow us to better equip the next generation of athletes for the world stage.

“On a personal level, this Programme allows for that individual and professional development to happen on the job, and that’s what you want. With this set-up, you can apply new learnings and new skills and continue to develop your craft so you are having the most positive impact you can on the game.”

 

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Football Australia CEO James Johnson to step down

Chief Executive Officer of Football Australia, James Johnson has advised the Board of his decision to resign.

Mr Johnson’s decision marks the end of his 5½-year term as CEO of the sport’s governing body, during which he, together with the Board, the Football Australia team, and the wider football community, led one of the most successful eras in Australian football history.

During his tenure, Mr Johnson steered Australian football through the challenges of the COVID-19 pandemic, helping the sport reach record participation levels. Under his leadership, Football Australia launched a 15-year strategic vision, achieved unprecedented revenue growth, implemented significant reforms such as Club Licensing Regulations and updates to the Player Transfer System, and revitalised the Australia Cup by linking it to Asia via the AFC Club Competitions.

Mr Johnson oversaw Football Australia’s successful bid for and hosting of the FIFA Women’s World Cup 2023™, a globally acclaimed event that marked a cultural turning point for sport in Australia. During his time as CEO, Football Australia also secured hosting rights for the AFC Women’s Asian Cup Australia 2026™ and elevated both the men’s and women’s national teams into prominent global sporting brands, each achieving their best-ever results at the FIFA World Cup 2022™ and FIFA Women’s World Cup 2023™.

In a reflection on his time at the helm, James Johnson expressed gratitude for the opportunity to lead Football Australia over the past 5½ years, highlighting the dedication and talent of the colleagues he worked with throughout his tenure.

“It has been a privilege to lead Football Australia for the past 5½ years, having had the pleasure to work alongside the most talented, committed and dedicated staff, executives and board members,” he said via press release.

“As someone who is immensely passionate about Australian football, this decision has not come easy, but I believe the time is right to step down.

“I want to extend my thank you to the Football Australia Board and everyone within the Australian football community for their support during my tenure. Football is a local and global sport so no matter where I am, I will always be here to support Football Australia and Australian football.”

The Football Australia Board has appointed current director and former Matilda, Heather Garriock, as Interim Chief Executive Officer, effective immediately.

Superloop Scores Major Goal with Football Australia Partnership

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

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