Kellogg’s fuels Manchester City in a multi-year partnership

Daniel Sedlarevic11/01/2024 5:55 am09/01/2024

Image credit: Manchester City

Manchester City joined forces with Kellogg’s in a multi-year deal, under which one of the UK’s most popular cereal brands is the Club’s Official Breakfast Cereals partner for the senior teams.

This new arrangement brings together two businesses that are deeply ingrained in Manchester’s history and culture. It will include the groups collaborating to promote good change in local and wider communities.

In addition to being on the breakfast table of millions of families throughout the UK, the Kellogg’s brand will be visible to City fans at the Etihad Stadium and Joie Stadium through match day activations and in-stadium advertising, as well as across club digital media.

Kaitlyn Beale VP, City Football Group Global Partnership Sales, was all for the partnership as she commented on the impact the collaboration will have on the wider community.

“To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share,” she said via press release.

Chris Silcock from Managing Director Kellanova UK, the company which owns Kellogg’s, also discussed the history between the organisations.

“It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution,” he added via press release.

“This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”

Both the men’s and women’s teams continue to grow in commercial appeal, gaining interest from around the world. Manchester City will look to impress their renowned partners with a Premier League win against Newcastle United on the January 14.

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Sydney Derby viewership revealed as Network 10 back football on primary channel

Oliver Van Bronswijk19/10/2026 6:05 am19/10/2026

Image Credits: A-League

Friday night’s opening fixture of the 2026/27 A-League Men’s season reached reached an audience of 434,000 people nationally across the free-to-air 10 Network. Less than a week on from the 207,000 that watched the Australia Cup final, it represents further reason to be cautiously optimistic about the season ahead.

Network 10 broadcast the Sydney Derby on it’s primary station, as opposed to last season’s airing on 10 Drama. The shift gives the opening match of the season a more prominent place on free-to-air television; whether the network continues to select choice matches to enjoy this status remains to be seen.

The figures show a positive trend in comparison to January’s meeting of the same sides, which attracted total broadcast audience of 114,000 and a national reach of 258,000 on Channel 10. Both matches faced fierce TV competition with January’s match rivalling the Australian Open on Nine and the 2026/2027 opener with the 2026 Men’s & Women’s Rugby League World Cup airing matches across the Seven Network on the same night.

The opening-round figure offers an early indication of the audience the competition can attract. Future rounds will show whether the A-League can maintain that reach across the season. The league will also look to convert that television exposure into sustained interest in its clubs and matches. Strong viewing figures can help strengthen the case for football in the Australian sporting market.

For now, the 434,000 national audience alongside strong attendance at the Australia Cup final provides a positive starting point for the 2026/27 campaign. The next challenge is to build on that audience as the season progresses.

Football Queensland remove fees for match officials in 2027

George Arthur19/10/2026 2:00 am19/10/2026

Football Queensland has announced referee enrolment fees across the state will be removed in 2027, to help create an affordable and accessible pathway to officiating.

The decision marks another moment in FQ’s ten point plan to transform refereeing.

Whereas referees in Victoria can be charged between $100-$250 annually, FQ have opened the doors for all.

CEO Robert Cavallucci said in a statement via FQ, ‘Football Queensland is proud to confirm that all match officials will pay $0 in FQ enrolment fees to referee in 2027, in a major boost for Queenslanders as we make it even easier for participants in every corner of the state to become a referee.’

As football grows at an exponential rate in Australia, so too does its need for officials.

This welcoming and direct route to refereeing will hopefully see football in Queensland benefit in numerous ways. More trained officials means more games can be played; with more games comes more talent, and further opportunity for it to develop.

Cavallucci continued: ‘By reducing barriers to officiating through the removal of match official enrolment fees for 2027, Football Queensland’s additional investment in referee ‘match day’ development and training will also see a significant expansion of the statewide match day coaching program, delivering benefits to match officials in every region.’

With increased investment comes recognition the development of referee welfare frameworks must continue to be improved. A central aspect to FQ’s strategy is the concept of rest and rotation; with more referees comes the ability to step out of the high-pressure environment on the pitch on occasion, ensuring burn out of stress can be regulated in what is ostensibly a challenging job.

Football Queenslands commitment to the game via officials should be celebrated and inspire other organisations to do the same. Investing in officials can only further advance football in Australia.