Manchester City joined forces with Kellogg’s in a multi-year deal, under which one of the UK’s most popular cereal brands is the Club’s Official Breakfast Cereals partner for the senior teams.
This new arrangement brings together two businesses that are deeply ingrained in Manchester’s history and culture. It will include the groups collaborating to promote good change in local and wider communities.
In addition to being on the breakfast table of millions of families throughout the UK, the Kellogg’s brand will be visible to City fans at the Etihad Stadium and Joie Stadium through match day activations and in-stadium advertising, as well as across club digital media.
Kaitlyn Beale VP, City Football Group Global Partnership Sales, was all for the partnership as she commented on the impact the collaboration will have on the wider community.
“To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share,” she said via press release.
Chris Silcock from Managing Director Kellanova UK, the company which owns Kellogg’s, also discussed the history between the organisations.
“It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution,” he added via press release.
“This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”
Both the men’s and women’s teams continue to grow in commercial appeal, gaining interest from around the world. Manchester City will look to impress their renowned partners with a Premier League win against Newcastle United on the January 14.