Kellogg’s fuels Manchester City in a multi-year partnership

Manchester City and Kellogg's

Manchester City joined forces with Kellogg’s in a multi-year deal, under which one of the UK’s most popular cereal brands is the Club’s Official Breakfast Cereals partner for the senior teams.

This new arrangement brings together two businesses that are deeply ingrained in Manchester’s history and culture. It will include the groups collaborating to promote good change in local and wider communities. 

In addition to being on the breakfast table of millions of families throughout the UK, the Kellogg’s brand will be visible to City fans at the Etihad Stadium and Joie Stadium through match day activations and in-stadium advertising, as well as across club digital media.

Kaitlyn Beale VP, City Football Group Global Partnership Sales, was all for the partnership as she commented on the impact the collaboration will have on the wider community.

“To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share,” she said via press release.

Chris Silcock from Managing Director Kellanova UK, the company which owns Kellogg’s, also discussed the history between the organisations.

“It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution,” he added via press release.

“This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”  

Both the men’s and women’s teams continue to grow in commercial appeal, gaining interest from around the world. Manchester City will look to impress their renowned partners with a Premier League win against Newcastle United on the January 14.

How Game Plan can navigate clubs to operational success

Australians have sport ingrained into each respective citizens DNA – regardless of ethnicity, gender, age demographic or socio-economic status.

Given the nation’s unmatched diversity, in its existence rests a plethora of diverse sports in which have been introduced into Australian culture.

The Australian Sports Commission (ASC) was founded in 1985 and acts in accordance to the Public Governance, Performance and Accountability act of 2013.

The Australian government agency is responsible for the growth, support and investment within sport across the nation.

In correspondence with the ASC’s mission statement of placing a strategic focus on continuous improvement of sporting organisations across the nation.

The opportunity is provided to all of the nation’s sporting clubs in order to seek government backed development, through the free online platform titled, Game Plan.

Game Plan is an online platform in which enables sporting clubs of all capacities to explore insights into the clubs current capability within fundamental areas of the club.

Valuable administration, participation and financial insights can be accessed by the free online platform.

Through the utilization of the online platform, clubs are able to benefit from gaining unexplored information at no cost, given that the online platform is free of charge.

Clubs now have the possibility of evaluating their personal performance, environment and strengths, while also unearthing areas in which can be managed, improved or untapped.

Furthermore, the performance of club volunteers can be evaluated, club leaders can find easy access to information upon club operations.

Within the findings, the analysis of a clubs current operations status can be reviewed, enabling a club to eradicate any hostile or unsavoury club operations.

Ensuring that viable and swiftly formulated decisions are implemented while developing plans in which will transcend the club within the near future.

In the end it is highly advised that football clubs across the nation utilise the online platform in order to gain an evaluation of the clubs current operational status.

To sign in or register an account, click here

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

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