LaLiga and Digital Virgo implement LaLiga Xtra globally

LaLiga and Digitial Zirgo

LaLiga and Digital Virgo have entered into an agreement to launch LaLiga Xtra, which will provide consumers a distinctive way to consume content through licensees in 18 countries and reach people globally.

The arrangement ushers in the second stage of LaLiga Xtra, based on a licensing model, allowing LaLiga to concentrate on the creation and innovation of content while allowing licensees to oversee the project in their area.

Worldwide access to mobile content, entertainment, and commerce is made possible by Digital Virgo. All of these services are reimbursable on a phone bill utilising carrier billing solutions or other payment options. In order to provide end users with a safe and straightforward experience, Digital Virgo offers a worldwide hub that links retailers with telecom carriers. This hub simplifies the implementation, integration, and optimisation of mobile payment and distribution solutions.

LaLiga Xtra is a smartphone application created by Digital Virgo and LaLiga for football fans wishing for a 360 degree experience while viewing matches. It is accessible in nations around South America, Europe, and MENA – including France, Belgium, Portugal, Argentina, and Morocco, among others. LaLiga Xtra is jam-packed with entertaining LaLiga material, quizzes, and an app related to Fantasy Football.

When viewing a game, football enthusiasts frequently utilise a second screen. 77% of individuals use their smartphone while watching TV, and 35% utilise applications, according to Statista. LaLiga Xtra offers the greatest material in this situation as a second screen to follow all stuff connected to the live TV experience. You may obtain real-time results, cutting-edge data, headlines, and much more from a one location.

Javier Gil, Sponsorship Project Coordinator at LaLiga stated via press release:

“LaLiga is excited to announce this agreement with Digital Virgo to deliver the best of Spanish football to several regions in the world,” he said.

“While providing our fans with a distinctive digital experience, we fulfill our commitment to give them access to top-notch Spanish football and first-rate entertainment. This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience.”

LaLiga and Digital Virgo aim for a successful two year alliance before the deal will potentially carry on.

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Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion

Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in a new chapter following the redevelopment of its pavilion at Quarries Park.

The upgraded facility, delivered with support from Yarra City Council, is expected to significantly enhance the matchday and training experience for players, families, and volunteers while supporting the club’s continued growth.

A long awaited upgrade for Clifton Hill FC

Club President Michael Tyrikos said the redevelopment represents a long-awaited milestone for the grassroots club.

“We’ve been waiting close to 10 years for this,” Tyrikos told SoccerScene. “I’ve been involved with the club for over two decades and improving the facilities has always been a major goal for us.”

The new pavilion replaces previously limited amenities, with the club formerly operating with just two change rooms and minimal communal space. The upgraded facility will provide modern change rooms, social areas, and improved spectator amenities.

Supporting growth in participation

Tyrikos explained the redevelopment will be particularly significant in supporting participation growth, including the club’s expanding girls’ program.

“Previously, we only had two change rooms, which made it difficult as our girls’ program continued to grow,” he said. “Now players can feel comfortable using proper facilities with access to showers and dedicated spaces, which is something we simply didn’t have before.”

Image Credit: One-Nil Media

Beyond player development, the pavilion is also expected to strengthen the club’s role as a community hub. The addition of indoor social spaces will allow families to engage more closely with the club environment, particularly during Melbourne’s winter months.

“Parents can now sit inside and watch games, and we can finally host club events, kids’ parties, and social gatherings,” Tyrikos said. “Before, we just didn’t have the capacity to bring people together like that.”

A new era at Quarries Park

Tyrikos also acknowledged the broader infrastructure improvements delivered alongside the pavilion redevelopment, including new lighting towers and an upgraded playing surface, highlighting the importance of council support in driving the project forward.

Clifton Hill FC is hopeful the new pavilion will be operational in time for its anticipated first home fixture scheduled for mid-May, marking the beginning of a new era for the community-focused club.

Image Credit: One-Nil Media

Mastering Influence: FVBL’s Networking Event Set to Empower Football Leaders

Football Victoria (FV) Business League powered by Sharp EIT Solutions opens its 2026 calendar with an event that addresses a core driver of success in sport and business: “The Power of Persuasion & Influence.” FV convenes a distinguished panel of leaders for an evening dedicated to real-world leadership, advanced negotiation tactics, and practical perspectives directly informed by top-level experience.

The Speakers

David Stevenson, CEO of the National Basketball League and “The Dealmaker,” brings more than twenty-five years of executive leadership to the discussion. His track record includes transformative commercial and operational roles at Nike, where he served as Vice President across multiple global business units, and at the AFL, where he led industry-defining initiatives such as Gather Round and AFL Finals. As CEO of the Western Bulldogs, Stevenson oversaw a landmark premiership year and drove record membership and revenue growth. Most recently, he has positioned the NBL as the fastest growing sports league in Australia, securing major broadcast partnerships and expanding fan engagement across the region.

Belinda Neil, “The Behavioural Expert,” offers unparalleled expertise in communication and crisis management. With eighteen years serving in the NSW Police, including roles as Hostage Negotiator, Undercover Operative, and Homicide Detective, she has cultivated advanced skills in behavioural analysis, conflict resolution and team leadership under pressure. Her post-policing career as an acclaimed author and sought-after corporate trainer further extends her impact, equipping organisations to manage critical negotiations and complex stakeholder interactions.

 

The panel will soon add “The Communicator,” a leader renowned in elite sports coaching, with an announcement forthcoming from Football Victoria.

FV Business League continues to provide a platform for senior decision-makers and professionals to access actionable strategies and genuine insight from proven leaders. Attendees will benefit from practical knowledge to elevate negotiation, leadership, and organisational influence across all commercial and sporting domains. Tickets are out now for April 24th at The Edge, Melbourne CBD.

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