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La Liga and K League sign agreement

La Liga and the K League have signed a memorandum of understanding that will see the organisations work together until the end of 2023.

La Liga and the K League have signed a memorandum of understanding that will see the organisations work together in a number of areas until the end of 2023.

The partnership will see La Liga and the K League cooperate on anti-piracy matter and the development of sports projects, as well as focusing on economic control for the K League and its clubs.

General Manager of the K League, Yeong-Sang Cho was thrilled to start a partnership with La Liga.

“The MOU with LaLiga will bring a great opportunity to drive not only their business collaboration but raise each other to even greater heights,” he said.

“We look forward to what our long-term and mutual partnership will bring to all parties and believe this will allow to further promote and share the future and development of football.”

La Liga explained that it had objectives to increase its presence in South Korea and support football’s development in the country.

“For LaLiga, South Korea is a strategic country due to its history and the evolution of its football,” La Liga delegate in South Korea, Sangwon Seo said.

“Korean clubs are at the forefront in Asia and being able to join forces with the K League is an unbeatable opportunity to contribute to their growth and continue our joint learning.”

Secretary General of the K League, Oung-Soo Han, and the delegate of La Liga in South Korea, Sangwon Seo attended a ceremony in Seoul to sign the agreement.

A partnership between La Liga’s Cadiz CF and K League 2 club Chungnam Asan was also announced after the signing ceremony.

Cadiz CF and Chungnam Asan will collaborate on sports entity management, educational football and promote joint events.

“This MOU with the K League and the agreement between Cadiz CF and Chungnam Asan are excellent examples of the commitment of LaLiga and its clubs for the growth of football around the world,” La Liga managing director for South Korea, Japan, Australia and Southeast Asia, Ivan Codina said.

“Being able to establish bridges and exchange knowledge and experiences through them is one of our great objectives within our international strategy.”

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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