In a boost to the brands of both organisations, La Liga and the Rafa Nadal Academy by Movistar have struck a three-year collaboration agreement which will allow them to share a focus on educational projects, joint events and a strategy to expand their reach internationally.
The partnership was forged by the shared values of the two organisers, namely their dedication to hard work, tolerance, respect, integrity and commitment among others. La Liga President Javier Tebas acknowledged the ambitious nature of the combination between the two organisations.
“Our alliance with the Rafa Nadal Academy by Movistar represents another step forward in our bid to expand the world of sport,” he said.
Rafa and his team will help to promote the values that are fundamental to us and to give even greater visibility to the La Liga brand.”
Furthermore, Rafael Nadal reiterated Tebas’ comments by speaking on the fruitful nature of the partnership and their endeavours.
“Our teams have been working together for some time now on some very exciting projects which I hope we’ll see come to fruition soon,” he said.
“I’m sure that this partnership between the two brands will be very positive.”
Initiatives that will be run as a part of the alliance include the hosting of numerous competitions at the Rafa Nadal Academy in Manacor, such as a tournament for Under-12s (La Liga Promises) and one of the stages of La Liga Genuine Santander, a competition for people with intellectual disabilities.
Plans are in the works to launch shared educational activities such as teaching parts of the MBA credits for the La Liga Business School at the Rafa Nadal Academy.
The potential impact of this partnership internationally can be seen in aspects of the deal, such as staging joint events in strategic territories and La Liga making its expansive network of international offices available for the Rafa Nadal Academy to use in an effort to enhance the organisation’s visibility.
La Liga and the Rafa Nadal Academy are confident in their shared vision and the new opportunities that have been made available by their associations with each other.