La Liga and UC partnership to professionalise the industry

Representatives from La Liga and the University of Canberra (UC) have shared their intentions to professionalise the local sports industry.

Representatives from La Liga and the University of Canberra (UC) shared their intentions to professionalise the local sports industry through their partnership at a webinar on Thursday night.

La Liga’s educational department, the La Liga Business School and the University of Canberra announced a collaborative agreement last week. The partnership will see La Liga Business School and the University of Canberra work on educational projects together.

Speaking at the ‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ webinar, LaLiga’s delegate in Australia and New Zealand, Glen Rolls said that it was exciting to be able to partner with the University of Canberra in La Liga’s first partnership in education in Australia.

“We certainly look forward to developing more programs to help … professionalise the industry moving forward,” he said.

“It’s great to be able to share our knowledge in each of these markets but we also want to be able to learn, to be able to grow as an organisation itself. So, there is certainly some key learnings that we can also learn as an organisation from the local football industry here.”

The webinar was the first event held by La Liga and the University of Canberra since the partnership was announced.

University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn said that the university is developing a robust sporting reputation worldwide.

“UC is excited to partner with the La Liga Business School to achieve the objectives of the La Liga’s international development strategy,” Flynn said.

“There are several synergies that arise through the aim of professionalising sports management education and the local sports industry.

“The university is well equipped to co-develop and deliver material with our industry partners such as Capital Football.

“This partnership reaffirms UC is the home of sport and UC’s place as a leader and innovator in sports management education.”

Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza also spoke at the event.

Phil Brown said that the partnership would help the sports industry both in Canberra and across Australia.

“I think it’s a great opportunity especially for the young, up and coming sports administrators that might be able to access some learning from some of the best in the world in a partnership with the University of Canberra,” he said.


Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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