La Liga and UC partnership to professionalise the industry

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Representatives from La Liga and the University of Canberra (UC) shared their intentions to professionalise the local sports industry through their partnership at a webinar on Thursday night.

La Liga’s educational department, the La Liga Business School and the University of Canberra announced a collaborative agreement last week. The partnership will see La Liga Business School and the University of Canberra work on educational projects together.

Speaking at the ‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ webinar, LaLiga’s delegate in Australia and New Zealand, Glen Rolls said that it was exciting to be able to partner with the University of Canberra in La Liga’s first partnership in education in Australia.

“We certainly look forward to developing more programs to help … professionalise the industry moving forward,” he said.

“It’s great to be able to share our knowledge in each of these markets but we also want to be able to learn, to be able to grow as an organisation itself. So, there is certainly some key learnings that we can also learn as an organisation from the local football industry here.”

The webinar was the first event held by La Liga and the University of Canberra since the partnership was announced.

University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn said that the university is developing a robust sporting reputation worldwide.

“UC is excited to partner with the La Liga Business School to achieve the objectives of the La Liga’s international development strategy,” Flynn said.

“There are several synergies that arise through the aim of professionalising sports management education and the local sports industry.

“The university is well equipped to co-develop and deliver material with our industry partners such as Capital Football.

“This partnership reaffirms UC is the home of sport and UC’s place as a leader and innovator in sports management education.”

Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza also spoke at the event.

Phil Brown said that the partnership would help the sports industry both in Canberra and across Australia.

“I think it’s a great opportunity especially for the young, up and coming sports administrators that might be able to access some learning from some of the best in the world in a partnership with the University of Canberra,” he said.

 

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

Heidelberg United strengthens ties with Melbourne City Toyota

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Heidelberg United FC

It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration with Heidelberg United FC ahead of the 2026 season. 

 

A longstanding connection

The news of a collaboration between Heidelberg United and Melbourne City Toyota will come as no surprise to all those associated with the club. With a connection going all the way back to 2013, their professional relationship is built on solid foundations rooted within the Melbourne community. 

‘Heidelberg United FC is pleased to announce the continued support of our valued partner, Melbourne City Toyota, a proud sponsor since the inception of the NPL,’ the club said via an announcement made on social media. 

With a strong presence across several locations in Melbourne, including Heidelberg itself, Melbourne City Toyota represents an invaluable source of local support for Heidelberg United. 

 

An exciting project 

Since their first collaboration when the NPL first formed in 2013, Melbourne City Toyota have been an ever-present part of Heidelberg United’s journey to becoming one of the most formidable clubs in the NPL. 

In the past three seasons, the club has consistently risen up the NPLM VIC table. A mere two years on from finishing 9th in 2023, the men’s team achieved huge success last season as they became NPLM Victoria champions and reached the final of the Australian Cup. Although the latter ended in defeat, victories against A-League giants like Auckland FC showcased Heidelberg’s quality. 

The women’s team has also enjoyed plenty of success since joining the NPLW in 2016. Most notably, they achieved back-to-back Premiership titles in 2024 and 2025. With such success being showcased in both the NPLM and NPLW, there are certainly no question marks over Heidelberg United’s standing as one of the most exciting footballing projects not only in Victoria, but in all Australia.

 

New chapter, old partners

As clubs continue their preparations for the 2026 season, establishing local support and building community connections will be crucial. ‘The Bergers’ will no doubt be looking to count on the backing of Melbourne City Toyota as both a local and loyal partner in their endeavours on and off the pitch. 

 

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