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La Liga and University of Canberra sign agreement

The La Liga Business School and the University of Canberra will sign an agreement this week to work on educational projects together.

The La Liga Business School and the University of Canberra will sign of Memorandum of Understanding (MoU) this week to work on educational projects together.

The collaboration agreement is being finalised and will focus on the formation and education of professional football.

La Liga and the University of Canberra said that they aim to use their knowledge and networks to “help to improve the professionalism of professional sport and football.”

An online seminar this Thursday will be the first event held by La Liga and the University of Canberra under the collaboration agreement.

La Liga’s delegate in Australia and New Zealand, Glen Rolls, will be speaking at the webinar alongside Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza.

‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ will be hosted and moderated by University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn.

The representatives will discuss strategy, business expansion, international development and commercial risks for sporting organisations. The presentations will be followed by a Q&A session.

“We are very happy to have the opportunity to share the La Liga’s experience in Australia,” Director of La Liga Business School Jose Moya said.

“This agreement reaffirms the commitment of our organization to professionalise the sports sector and, in line with our slogan, ‘it’s not football, it’s La Liga,’ this positions us at the forefront of the industry, not only in terms of sports but also in educational standards.”

The La Liga Business School is the educational department of the Spanish league, it focuses on sport management and aims to professionalise the sports industry.

“The University of Canberra is a leader in Australian sport education and research,” University of Canberra’s, Executive Dean of the Faculty of Health, Michelle Lincoln said.

“We are very excited to further our commitment to sport through collaborations with La Liga on this webinar and future events.”

‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ takes place on Thursday 26th November at 6pm. Registrations for the event are open via the University of Canberra website.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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