The La Liga Business School and the University of Canberra will sign of Memorandum of Understanding (MoU) this week to work on educational projects together.
The collaboration agreement is being finalised and will focus on the formation and education of professional football.
La Liga and the University of Canberra said that they aim to use their knowledge and networks to “help to improve the professionalism of professional sport and football.”
An online seminar this Thursday will be the first event held by La Liga and the University of Canberra under the collaboration agreement.
La Liga’s delegate in Australia and New Zealand, Glen Rolls, will be speaking at the webinar alongside Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza.
‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ will be hosted and moderated by University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn.
The representatives will discuss strategy, business expansion, international development and commercial risks for sporting organisations. The presentations will be followed by a Q&A session.
“We are very happy to have the opportunity to share the La Liga’s experience in Australia,” Director of La Liga Business School Jose Moya said.
“This agreement reaffirms the commitment of our organization to professionalise the sports sector and, in line with our slogan, ‘it’s not football, it’s La Liga,’ this positions us at the forefront of the industry, not only in terms of sports but also in educational standards.”
The La Liga Business School is the educational department of the Spanish league, it focuses on sport management and aims to professionalise the sports industry.
“The University of Canberra is a leader in Australian sport education and research,” University of Canberra’s, Executive Dean of the Faculty of Health, Michelle Lincoln said.
“We are very excited to further our commitment to sport through collaborations with La Liga on this webinar and future events.”
‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ takes place on Thursday 26th November at 6pm. Registrations for the event are open via the University of Canberra website.