La Liga has launched a FanCam that allows for supporters to view the goal celebrations of their favourite players.
The innovative was introduced last weekend on Matchday 11 and gives players an opportunity to celebrate with their fans while supporters are unable to attend matches due to the COVID-19 pandemic.
Signage has been placed on the FanCams so that players know where to direct their celebrations towards. Footage of the best goal celebrations will also be shared via La Liga’s social media channels.
The cameras are also set to be installed in all La Liga Smartbank (second division) stadiums in the coming weeks.
The director of La Liga’s audiovisual department, Melcior Soler said that the FanCam was another step towards the improvement of La Liga’s audiovisual product.
“With it we are going to give fans a much more personal and genuine view of the players, seeing up close how they celebrate their team’s goals,” he said.
“We trust in the players to realise the importance of celebrating their goals in front of the FanCam, because this puts them in direct contact with their fans.”
“That’s why we are so convinced that their use of FanCam will increase, to the point that it is used all the time.”
62% of goals were celebrated in front of the FanCam last weekend with La Liga expecting this to increase to 100% in the near future.
La Liga is also set to introduce its first ever subscription-based mobile platform, La Liga Xtra in the coming months.
Last week mobile technology company Mondia was signed as the technology and commercial partner in Europe, Middle East, Africa and Asia Pacific for the launch of La Liga Xtra.
The platform will provide exclusive content from videos, to infographics and articles – daily, weekly and monthly subscription packages will be available.
The initial roll out of the La Liga Xtra will take place in the Middle East and Africa. La Liga is set to make further announcements about the availability of the platform in other continents and countries.