La Liga Twentynine’s sports bar concept launched

Avatar

La Liga has created a hospitality concept titled La Liga Twentynine’s, the sports bars will be opened internationally and focus on a combination of food, culture, leisure and technology.

La Liga Twentynine’s is the first time that a sports competition has created a licensing model like this to be used internationally.

The project aims to improve fan engagement both in Spain and overseas. The first of these sports bars will open at the start of next year in Barcelona.

There will be different sections to La Liga Twentynine’s sports bars. One area will allow for fans to watch sport while sitting in a recreation of a stand from a La Liga stadium.

La Liga said that the culinary experience will be a major part of the project. eSports zones, fan engagement and merchandise areas are also a part of the concept.

“La Liga Twentynine’s will mark a before and after in the world of entertainment. We are combining leisure, sports and gastronomy to offer people something they have not seen before. The key will be the unique experiences that will be on offer in this reimagined sports bar,” Business, Marketing and International Development Director at La Liga, Óscar Mayo said in a statement.

“This ambitious project represents La Liga’s commitment to innovation in its international development and the creation of new business lines that add value to our clubs.

“We are doing this hand in hand with strategic partners that have deep experience in the hospitality or restaurant sector to help take the concept of a traditional sports bar much further through unique user experiences.”

On Wednesday, Spanish hotel chain Barceló Hotel Group partnered with La Liga to become the exclusive rights holder for La Liga Twentynine’s licenses in the Middle East and North Africa.

“From Barceló Hotel Group, we continue to bet on experiential innovation, creating unique and differentiated experiences in our hotels. La Liga Twentynine’s is an innovative concept that unites us with a prestigious brand in La Liga to develop this new concept of sports bar in which our clients will enjoy surprising experiences linked to sports,” Chief Marketing Officer of Barceló Hotel Group, Sara Ramis said about the partnership.

La Liga is currently in discussions with other companies to have further La Liga Twentynine’s opened internationally.

Previous ArticleNext Article

Manchester City Charges Put Financial Governance Under Spotlight

Avatar
Image Credit: Shutterstock

Manchester City’s reported guilty verdict on 114 of 115 Premier League financial charges has created a major business and administration challenge for the club. An independent commission reportedly reached its findings after a lengthy hearing into alleged financial-rule breaches between 2009 and 2018 last week.

The Premier League has not confirmed the verdict publicly, while City says the process remains ongoing and is expected to appeal. The next decision could have significant financial consequences.

No punishment has been announced; however, potential sanctions include a points deduction, financial penalties and/or expulsion from the Premier League, all of which would have significant and varied financial impact. The club must continue operating while it awaits the commission’s full decision and any appeal process, which could affect recruitment, player contracts, budgets and long-term investment decisions.

City generates substantial income through broadcasting, commercial partnerships and matchday operations – as of 2026, Manchester City’s revenue sits at $1.56 billion (894 million pounds). A significant change to the club’s Premier League status could therefore affect several revenue streams at once.

Commercial partners will also be watching the next weeks closely, and must assess how any sanction could affect their association with the club. City’s global commercial operation has become an important part of its business model during its period of sustained success. Other Premier League clubs have discussed potential compensation claims linked to the alleged breaches. Any successful claims would create another financial liability for City beyond a league sanction.

City has consistently denied wrongdoing and says it has respected due process, and its expected appeal means the forthcoming sanctions may not represent the final outcome. That leaves the club managing two priorities at once: defending its position through the regulatory process, and protecting its commercial and operational stability.

For the Premier League, the case also tests the strength of its financial regulations. The final sanction, and any appeal that follows, will shape the financial and administrative consequences for Manchester City and could influence how clubs approach financial compliance in the future.

Queensland Football Convention adds high-profile speakers to 2026 lineup

Avatar
Image Credit: Football Queensland

The 2026 Queensland Football Convention has expanded its speaker lineup. Robbie Kruse, Emma McKeon, Jon Moss and Tony Wilson are joining previously confirmed headliner Mark Bosnich. The four new additions will bring experience from football, elite sport, refereeing and high performance to the two-day convention at the Brisbane Convention & Exhibition Centre on the 10th and 11th of October.

Bosnich was announced in August as the event’s featured speaker. The former Socceroo and Premier League goalkeeper will take part in an exclusive Q&A covering his career, life in football and the pathways available to Australia’s next generation of players. Robbie Kruse adds another strong football voice to the program. Queensland’s most-capped Socceroo will share lessons from a career that took him from local football to the FIFA World Cup and UEFA Champions League. Now working in coaching and player development, Kruse will focus on pathways, talent development and the challenge of making the step into elite football.

McKeon – Australia’s most decorated Olympian – will bring a different perspective in exploring the principles behind high performance. Her session will cover teamwork, resilience, goal setting and the value of small improvements when competing at the highest level.

Former Premier League referee and current-Football Australia Head of Referees Jon Moss will also return, examining the relationship between coaches and match officials. He will focus on communication, mutual respect and collaboration, while also looking at the future of refereeing in Australia and the role coaches and clubs can play in supporting officials.

Tony Wilson, founder of Performance Lab, completes the newly announced group. As keynote speaker, Wilson will examine mindset, leadership, culture and resilience, drawing on his work with elite athletes, teams and organisations across Australia and the United States. The expanded program gives coaches, administrators and football professionals access to perspectives from across the sporting landscape.

The Queensland Football Convention will take place at the Brisbane Convention and Exhibition Centre. The convention takes place from the 9th to the 11th of October.

To purchase tickets to the 2026 Queensland Football Convention, click the link here.

Most Popular Topics

Editor Picks

Send this to a friend