fbpx

La Liga’s expanded partnership with Microsoft set to transform digital experience

Spain’s La Liga competition has expanded its partnership with US technology giant Microsoft, in a move which is set to transform the digital experience for fans.

Under the details of the deal, Microsoft, who have partnered with La Liga since 2016, will work in cahoots with the league to update existing solutions and create new ones, with a focus on driving innovation in the sports sector.

For example, La Liga will offer new experiences such as augmented reality (AR), virtual reality (VR) and 3D replays.

Microsoft’s Azure Event Hubs, Azure Data Lake, Azure Data Bricks and Azure Machine Learning service will also provide supporters with data-enhanced match coverage and streaming options, including features such as giving the viewer the choice of which camera angle they want to watch the game from.

Rights holders, commercial partners and broadcasters are also set to benefit from the partnership, with Dynamics 365, Power BI, SQL Database, Azure Cosmos DB and more to enable an OTT streaming platform which will feature personalised recommendations and enhanced experiences, alongside relevant content, services and games.

Microsoft and La Liga will also work together in regards to streamlining stadium operations through various innovations in security, as well as leveraging 5G for unified in-stadium experiences.

The Spanish top-tier competition will use cloud computing service Microsoft Azure’s artificial intelligence (AI) and machine learning software for its Mediacoach and LaLigaSportsTV services “to reinvent interactive audio-visual experiences and formats”.

LaLigaSports TV, an OTT streaming platform which features multiple sports, has had over 1.5 million registered users, with La Liga’s collection of official apps reaching more than 113 million downloads globally.

La Liga claims the collaboration with Microsoft will be crucial to the overall development of La Liga Tech, its B2B offering, with the league to bundle its range of technologies for a commercial result.

“The collaboration is key to the growth and development of La Liga Tech, through which La Liga will package its full range of existing technologies into a commercial offering for the sports industry, from match-day stats and analytics to the next generation of OTT streaming services, to the most advanced content protection services and venue access management systems,” a statement read from the Microsoft website.

“This will help the competition to expand into a new era in sports and beyond and enhance the fan experience by creating new data-driven technology solutions, powered by Microsoft Azure, Power BI, Dynamics 365 and Microsoft 365, and provide customized technology platform, services and solutions to third parties.

“The offerings build on La Liga’s rich history of investing and focusing on the development of innovative technology aimed at enhancing the fan experience.”

Javier Tebas, current president of La Liga said of the new extended partnership: “We value Microsoft as our technology and innovation partner and appreciate how they collaborate deeply to build innovative solutions aimed at solving business challenges specific to our industry.“We are moving into a new era in which technology will become the centre of the fan experience and data insights will power the next stage of global growth.”

Jean-Philippe Courtois, executive vice president and president of global sales, operations and marketing for Microsoft, added: “We are thrilled to expand our partnership with La Liga as it makes further bold moves to deepen engagement with its hundreds of millions of fans, while bringing new business models to market with Microsoft cloud and AI capabilities.

“Microsoft is proud to help accelerate La Liga’s digital innovation and empower exciting new business opportunities in the sports and entertainment industries through La Liga’s technology portfolio.”

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Granville & District Soccer Football Association announce brand-new X-League

GDSFA

The Granville & District Soccer Football Association (GDSFA) have announced the creation of a new top tier local Men’s Seniors competition, named the X-League.

Kicking off in March of 2022, the GDSFA will be looking to play 22 rounds of football competition each and every Friday evenings across the Granville Association. In addition, there are a number of exciting initiatives that the organisers have thrown into the mix to assure that this will be one of the most appealing local Senior Men’s competition across NSW.

Such incentives include:

  • Livestream Broadcast & Commentary of ‘Match of the Round’
  • Local officials and talent officiating matches
  • 2 Leagues (X-League 1 and X-League 2)
  • 12 Teams in each league
  • Single Team format of up to 20 players per team
  • Promotion and Relegation
  • Prize Money for Premiers and Champions
  • Season Launch Party with special guest
  • End of Season Player & Team Awards Evening
  • Entry into Australia’s oldest knockout competition “The Cottam Cup”
  • NPL Opportunities
  • ‘Match of the Round’ played at the legendary Melita Stadium home of the Parramatta Eagles FC

Granville & District Soccer FA’s General Manager Scott Sadler was looking forward to the new challenge of this concept, that was struck up with a few local and passionate Club administrators wanting to promote, collaborate and deliver new ways of getting more people interested with the world game.

“Back in May, myself and Joe Bacha (Rydalmere FC’s First Grade Coach) met at a café to catch up and chew the fat over the state of play of GDSFA football,” Sadler said.

“As many will know it’s not been an easy ride for them over the last few years, and Joe wanted to bring some of his observations and ideas on how we could improve our Men’s Premier League given we had gone from having 10 teams in the 2020 season and reduced to six in the 2021 season.

“Rydalmere FC have shown great character in rebuilding their club culture and in turn they have seen the fruits of their labour with a fantastic facility being constructed. We started to get some ideas down on paper and the ball was rolling, but Covid lockdown reared its ugly head for round 2 and so we got stuck into battening down the hatches.

“A working group was eventually formed, and the brainstorming sessions commenced every Wednesday, and are still ongoing looking at how we could make the Men’s Premiership Competition more viable and inclusive for all clubs to get involved.

“It has been great to watch the clubs coming together and collaborating on ideas, and between them they have come up with the concept of the X-League.”

Even though the league will be open to Men’s for the 2022 season, the Association has stated that plans are underway to offer this league concept towards the Women and Youth clubs in the football mad area.

“We are definitely looking at expanding in both the Women’s and Youth sectors once we get the Men’s off the ground in 2022 as that has always been our intention,” they said.

“GDSFA is the OG of football within Australia, we may not have done everything right along the way, but we have helped to shape football in some way shape or form.

“With the X-League, we are wanting to offer grassroots football a high standard of football for a very competitive membership fee, giving value for money for each player involved.”

Football Queensland team up with Queensland University of Technology to deliver programs for players and coaches

Football Queensland have announced a partnership with the Queensland University of Technology (QUT), to deliver various coaching courses and social football programs for students.

FQ Women and Girls Participation Officer, Kate Lawson, stated that students completing their studies at QUT can register to undertake a free MiniRoos coaching course on Wednesday, 20 October at QUT Stadium.

“This MiniRoos coaching course is aimed at any QUT students – including international students – who want to begin their coach education journey,” she said.

“There are opportunities opening up for qualified coaches to work with Football Queensland to deliver programs for women and girls, multicultural communities and in schools.

“We know that Queensland universities are home to thousands of football enthusiasts, and we are keen to work with educational institutions across the state to support students and grow the game.

“Beginning next Wednesday, 27 October, students will be able to participate in an eight-week Connecting Through Sport Mixed Multicultural Social Football program.

“I encourage all students to come along and get involved in the MiniRoos coaching course or the social football program.”

Football Queensland’s partnership with the university has come off the back of an informal social football program that has been running at the college since August of last year.

QUT Sport Project Coordinator Michael Jordan said of the partnership: “QUT Sport is delighted to be partnering with Football Queensland to offer a range of social and coaching opportunities for QUT students.

“We are excited about the upcoming coaching course and the Connecting Through Sports program to encourage students to be active, meet new people and learn some new football skills.”

© 2021 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks