La Liga has declared the first edition of La Liga’s Ultimate Xpert a ‘roaring success’ after the first round of the new quiz competition was held in early December.
The competition will be held on 20 matchdays over the course of the rest of the season and sees fans use their La Liga knowledge to compete to win prizes such as official shirts and footballs.
La Liga Ultimate Xpert contests are run in conjunction with La Liga broadcast rights holders across the world.
Each contest focuses on one of the 20 different La Liga clubs, with questions asked by La Liga figures including current players and La Liga ambassadors.
The winners of the Ultimate Xpert competition in each region could win a trip to Spain and an exclusive football experience as part of the LaLiga Experience 2021/22.
Australian supporters can participate in the competition via local broadcaster beIN Sports – details on how to participate are released via beIN Sports Australia’s social media channels and the beIN Sport’s ‘Early Kick Off’ show every Friday.
“The format of the competition has been designed in a way that will promote traffic to broadcasters’ websites, digital platforms and social media accounts and that will boost engagement on such platforms,” La Liga said.
“A priority for LaLiga is to maintain close relationships and collaboration with its broadcast partners to help them maximise the value of their rights and this is just the latest example.”
In further La Liga news, the league’s president Javier Tebas has revealed that the organisation is working on a 10-year plan that focuses on the growth of the league.
“I think over these next 10 years, the most important thing for us will be the digital ecosystem,” he said during an interview at the World Football Summit Live in late November.
“There’s already an understanding of what’s coming with regards to audiovisual rights, to technology and to over-the-top (OTT) platforms, which are here to stay. All of this means there’s a need to make plans for a long-term period of transition.”
“We’ve been working on our digital ecosystem for several years and have invested a lot of money in this, in the likes of OTT and anti-piracy.”
Tebas also said the La Liga was working on a La Liga version of the NBA League Pass, a digital subscription which gives fan access to every match.