La Trobe University set to open The Home of the Matildas in mid-2023

Home of Matildas

Construction of The Home of the Matildas at La Trobe University Sports Park is on track to be finished the middle of this year, with the opening coming just before the FIFA Women’s World Cup in Australia and New Zealand.

Part of a $101 million investment by the Andrews Labor Government into the university’s sporting facility, the build is the largest of its kind in the country’s history, as well as marking the biggest investment ever made by an Australian government into a football-specific project.

The Matildas will be the first to play in the brand-new facility ahead of their send-off fixture at Marvel Stadium in Melbourne on July 14, before their World Cup journey officially gets underway. It will also play host to the Jamaican Women’s National Football Team during the World Cup. Following the tournament, the training amenities and world-class fields – which will include FIFA-standard hybrid and FIFA-standard synthetic pitches – will be utilised by Australia’s national teams in their preparation for future tournaments.

As part of the venue’s designation as the State Football Centre, the facilities will eventually transform into the home base for the state’s major football programs. The showpiece-pitch, with an 800-seat capacity, will be available to host significant football fixtures – a large portion of the project’s budget was indeed aimed at building facilities that are accessible to the football community.

Football Victoria is set to relocate their offices to the state-of-the-art precinct, with the aim of bringing together the football itself and the administrative operations behind the game. As part of the plan, the organisation are also in talks with La Trobe University to further their partnership through education, leadership, sports science and high-performance collaborations.

Football Australia Chief Executive Officer James Johnson highlighted the excitement behind the project stating via press release:

“This substantial commitment from the Victorian Government, combined with the Federal Government’s earlier $15 million contribution to the project, will have a profound impact on the development and growth of women and girls’ football, and football overall, in Victoria and Australia for decades to come as part of our bold and ambitious Legacy ’23 Plan.”

La Trobe University Vice-Chancellor, Professor John Dewar AO, also emphasised the anticipation of the major development via press release:

“I’m thrilled to see such exciting progress on these exceptional sporting facilities at La Trobe University, which will offer huge benefit for our students, for sports science research and for the elite athletes and community members who use them.”

CommBank Matildas coach Tony Gustavsson further explained the significance of the facilities, adding in a statement:

“All those little details that matter in a high performance environment, they’ve thought about it all. I’m really impressed.”

With anticipation building by the day for the Matildas at the World Cup, the positive impact of opening a facility of this scale is immense, for not just the development of Australia’s future national team players but also to show support for local footballing communities and grassroots clubs. With the country still buzzing from the Socceroos success in Qatar, football is at a high talking point throughout Australia, providing the perfect springboard for putting development plans into action.

Notably, female football players, who continue to be grossly outnumbered by men in the sport, can look to The Home of the Matildas to see a proactive and successful effort by football bodies and governments to generate funding, provide training facilities and set the women’s game up for success.

Previous ArticleNext Article

AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

Most Popular Topics

Editor Picks

Send this to a friend