LAFC’s connection with renowned Swiss powerhouse forms long-term strategy

Major League Soccer’s Los Angeles FC (LAFC), put pen to paper on a strategic partnership between Swiss Super League powerhouse Grasshopper Club Zürich, making them shareholders of Grasshopper Football Ltd.

The two organisations will provide unique platforms for the development of young talent, through a further expansion of LAFC’s network which has Austria’s FC Wacker Innsbruck and Germany’s FC Bayern München.

Having played their first professional season in 2018, LAFC are trailblazers across the MLS, in establishing themselves as a competitive club so early in their existence.

Since 2019, The Black and Gold have accumulated a total of seven domestic titles, also including an appearance in the CONCACAF Champions League Final, in which they fell narrowly short to Mexican outfit, Leon.

High-quality players including Georgio Chiellini, Carlos Vela and Gareth Bale all shared stints in the City of Angels. The partnership LAFC have entered proposes the idea that the American club are looking to sustain a European feel.

Co-President Larry Freedman praised the Zurich-based club.

“Grasshopper Club Zürich is an iconic brand in both Swiss and European football, with an incredible tradition of success and a foundation built on developing top-level talent,” he said via media release.

“LAFC is honoured to work together on this long-term partnership with the GC Zürich community and all the supporters as we begin our collaboration.”

The Grasshoppers are a staple within Switzerland. Founded in 1886, the reign as the longest serving Swiss club across Europe. Throughout their 138 year tenure, the Hoppers hold the most League and Cup Titles respectively, accumulating 51 titles.

However, their most recent major trophy success came in the 2012-13 season. Since then, Their decline has been swift. For the first time in 68 years, the club succumbed to relegation in 2019.

Although bouncing back out of the second tier two seasons later, the club have not been able to reach their past dominance. Financial hardship, the COVID-19 pandemic, and lack of ambition were the ingredients to the clubs spiral out of form on the pitch.

The American acquisition will leave Hoppers fans hopeful.

Given the financial freedom the American outfit possesses, the combination of clubs is a benefit to both parties.

On one hand, The Grasshoppers are able to rejuvenate their youth system, in which it has bred players the likes of Stephen Lichsteiner, Roman Burki and Yan Sommer.

Furthermore, players within their youth academy can gain senior football experience in the MLS, before competing against Switzerland and Europe’s finest.

Given the ambition in which LAFC possesses, the partnership between both clubs can ultimately breed a new plethora of Swiss superstars – helping the Hoppers get back to heights they have reached before.

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AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

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