LaLiga and SportBoost launch open call for fan engagement startups

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LaLiga Tech and SportBoost have launched a call for technology startups, with the intention of capturing the most disruptive solutions in the field of Fan Engagement.

As part of their alliance, the team are seeking companies focused on fan engagement, data generation and monetisation to address industry challenges.

The team will look for projects that display strong growth potential, with a core focus on technological innovation for the creation of new experiences that bring fans closer to sport and can enable the commercialisation of new products and services.

The program’s team of scouts will analyse the strategic fit of the project in detail, look at elements such as its degree of maturity and innovation, teamwork, market potential and feasibility.

Companies may register via https://www.sportboost.es/challenge or by filling in this form, through which they will be able to provide more details of the solutions they will wish to present.

Selected projects will be eligible to participate in a Workshop led by LaLiga Tech and SportBoost program managers, in order to explore in detail the expectations of the project, as well as the project approach. After this final evaluation, LaLiga Tech will have the opportunity to decide which startup/s are selected to develop a pilot program for their solution.

In the case of a positive evaluation, a future relationship with the finalists could be established – as well as a potential investment by both entities, integration into the LaLiga Tech ecosystem, and potential entry into the SportBoost acceleration program.

SportBoost will contribute to the promotion, scouting, analysis and selection of startups with the aim of reinforcing LaLiga Tech and the wider industry in their commitment to global fan engagement.

LaLiga’s goal, through LaLiga Tech, is to accelerate the digital transformation of the sports and entertainment industry with a unique ecosystem of integrated technologies that it offers to its clients around the world. To support this, it has partnered with SportBoost to help startups increase their visibility globally, making it easier for them to perform at the highest level.

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Elevating Aintree Football and grassroots sports

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Image credit: Football Victoria

Football Victoria has acknowledged Melton City Council for the official opening of the $15.3 million Aintree North Recreation Reserve — a pivotal investment in community sport and active recreation that will serve the area’s growing demand for football and broader sporting participation.

In April, City of Melton Mayor Cr Steve Abboushi and State Member for Kororoit Luba Grigorovitch MP officially unveiled the reserve, which is positioned to play a central role as a district-level facility in Melbourne’s west and will accommodate a range of local sports groups, including football clubs.

City of Melton Mayor Cr Steve Abboushi described the reserve as a transformative development for the local community.

“Spaces like these make it easier for people of all ages and abilities to take part in regular exercise, social connection and outdoor activity,” he said via press release.

“I’d like to thank the Victorian Government and Woodlea for their contributions to this fantastic project.”

The state-of-the-art reserve features premium soccer pitches, an inclusive play area, a youth-focused skate park, a jogging track with a fitness trail, an off-leash dog park, public restrooms, a network of shared pathways, and a contemporary community sports pavilion.

The project was supported by a $11.9 million investment from Melton City Council, alongside a $2 million contribution from the Victorian Government’s Growing Suburbs Fund and an additional $1.46 million from developer Woodlea.

Josephine La Pila, Football Victoria’s Club Development Program Manager, expressed support for the reserve’s opening and commended the commitment to enhancing community football facilities.

“This precinct is a fantastic example of local government, developers and state partners working together to support grassroots football,” she said via press release.

“The facilities at Aintree will open new doors for clubs, players and families – especially in such a fast-growing area. We’re excited to see the positive impact it will have on participation, development and community connection.”

Football Victoria is excited to maintain its partnership with the City of Melton and local clubs, working together to establish the new reserve as a flourishing centre for football and community sports.

KAM Melbourne to acquire majority stake in Western United FC

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Image credit: Western United

KAM Melbourne has confirmed its agreement to acquire a majority stake in the Western United Football Club and its parent company Western Melbourne Group.

Since launching in 2018, Western United Football Club (WUFC) has quickly made its mark on the pitch.

In 2019, Western Melbourne Group (WMG) and its group of investors set out with a bold vision: to create a vibrant, sports-led hub blending retail, residential living, and football in Melbourne’s west.

Their 62.5-hectare site in Tarneit, 25 kilometres from Melbourne’s CBD is at the heart of a groundbreaking public-private partnership with Wyndham City Council, focused on building world-class sports infrastructure.

At the core of this development will be a purpose-built football stadium and a home for an elite professional club.

KAM Melbourne, part of KAM Sports, brings specialist knowledge and will work alongside WMG’s partners and stakeholders to bring this vision to life.

The company is headed by Chairman and co-founder Maciek (MG) Kaminski, and CEO and co-founder Mikhail Kaminski.

With a strong background in managing large-scale residential and commercial projects in the US and Europe, the team brings deep expertise in investment, development, and project structuring.

Looking ahead, WUFC will be part of a broader, international multi-club strategy focused on football development. The goal is to create elite-level opportunities and pathways for Australian talent.

With over 40 years’ experience in both public and private real estate sectors, the Kaminski family is well-placed to lead this ambitious project.

For them, combining their global property development experience with football club ownership has been a long-held dream—and WUFC, along with the larger WMG project, offers the perfect way to make that dream a reality in Australia.

Chairman of Western Melbourne Group Jason Sourasis expressed his excitement ahead of the acquisition.

“We are thrilled by the significant investment and commitment from KAM Melbourne,” Mr Sourasis said in a press release.

“It was important to partner with a group that aligned with our values and believed in the vision.

“It has been an intensive 12-month due diligence process, in which KAM Melbourne took the time to truly understand our vision and the role it will play in shaping the needs of a fast-growing community.”

The deal is still pending and will go ahead once it receives the required approvals from Wyndham City, the Australian Professional Leagues (APL), and Football Australia (FA).

Western United and the Western Melbourne Group will provide further comments once the necessary regulatory approves have been finalised.

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