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LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

DAZN Canada secures exclusive rights to UEFA national team matches

Global sports streaming platform DAZN has announced a multi-year, exclusive rights deal for its Canadian arm to stream the UEFA Nations League, European Qualifiers and International friendlies for the next six years.

The deal will come into effect from June 1 this year and runs until 2028, streaming the following competitions:

  • UEFA Nations League 2022/23, 2024/25, and 2026/27 inc. UEFA Nations League Finals 2023, 2025 and 2027
  • European Qualifiers to UEFA EURO 2024 and UEFA EURO 2028
  • European Qualifiers to 2026 FIFA World Cup
  • International Friendlies
  • Finalissima Match in 2022 and 2024

DAZN Canada currently streams the English Premier League, the UEFA Champions League, Major League Soccer, and other sports including the United States’ Major Football League and various combat sports.

The deal includes a minimum of 57 national team matches between now and 2028 for top European nations including England, Italy, Germany, Belgium, Netherlands, Portugal, Spain, and France.

“We’re excited to bring more soccer to DAZN subscribers in Canada via another package of premium UEFA competitions,” Norm Lem, SVP, DAZN Canada told dazn.com.

“Alongside both UEFA Men’s and Women’s Champions League as well as UEFA Europa League and UEFA Europa Conference League, this multitude of UEFA National Team matches will give fans an even bigger library of live soccer to enjoy on DAZN in Canada.”

Football Queensland launches FQ Coaches Club Pilot Program

Football Queensland has announced the launch of the FQ Coaches Club, a brand new initiative designed to provide additional support and development opportunities for community coaches.

Upskilling more coaches to give them greater chance of success in local and community clubs is a priority of FQ and football across the country.

“Improving accessibility of coach development opportunities is crucial in order to support the growth of the game, especially at the community level,” FQ General Manager – Football and State Technical Director Gabor Ganczer told Football Queensland

“Coaches play a primary role in shaping the experiences of participants, so the FQ Coaches Club will not only benefit the coaches involved by providing them with an additional level of support but will also ultimately lead to better outcomes for community clubs and players.” 

FQ Club Development Ambassador – Head of Coaching Davide Bertamini echoed Ganczer’s statements.

“The FQ Coaches Club provides a valuable opportunity for community coaches, Club Coach Coordinators and those who have recently completed a C Licence to gain extra advice and support, with a key focus on session design and delivery,” he said to Football Queensland.

“The informal workshop format of the FQ Coaches Club will allow coaches in attendance to be grouped in order to receive tailored guidance based on the age and level of the players they’re coaching.  

“Coach developers from Football Queensland and from various clubs will deliver the FQ Coaches Club sessions in a pilot program across South East Queensland before the program is expanded into regional parts of the state. 

“We look forward to welcoming coaches from across the game to our upcoming sessions which kick off next week.”

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