LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

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Beyond the Game: Why Football Deserves Government Backing

More Than a Game: Why Football Is a Smart Investment for Australia

Early last month, Football Australia announced its ‘Securing our Football Future’ policy proposals, worth an estimated $2.8 billion.

The plan aims to strengthen Australia’s most popular team sport by partnering with all levels of government, including the federal level, over the next five to ten years.

There are several key reasons why Football Australia is calling for major government investment.

The organisation says there’s a growing infrastructure gap that’s holding the sport back.

This shortfall is making it difficult to meet rising demand, support grassroots programs, build stronger communities, and elevate the game from local fields to the global stage.

Other reasons include funding future football tournaments and creating a positive social impact across local communities.

Investing in sport can sometimes raise concerns, especially given the estimates put forward by Football Australia.

But many other benefits often go unnoticed, and these could bring long-term value to the entire nation.

Export of Football Education:

One compelling reason for the government to invest in football is its potential to boost the export of football education.

In 2023–24, Australia’s broader education sector brought in $51.03 billion in export income, making it the country’s fourth-largest export industry.

In fact, in just June 2023 alone, education exports added $10.8 billion to the national economy.

With the right support, Football Australia could tap into this space by developing and exporting football education programs—such as coaching courses, youth development systems, and sports science frameworks—to overseas markets.

For instance, a formalised Football Australia Coaching Curriculum could be licensed or sold internationally.

Germany offers a successful example: the German Football Association (DFB) regularly hosts coaching workshops and certification courses for international coaches.

Twice a year, the DFB runs programs for coaches from Africa, Asia, and the Americas, helping them earn A and B licenses. If Australia were to take a similar approach, the financial benefits could be substantial.

Just like traditional education exports, football education could grow into a valuable niche industry. Beyond revenue, such investment would also help develop homegrown expertise.

By focusing on football education, Australia could build a strong domestic pipeline of skilled professionals in coaching, sports technology, and high-performance management.

In short, government support for exporting football education could deliver long-term returns—economically and in developing global football leadership from within Australia.

Tech Industry:

Another reason for the government to invest in football is its potential to boost Australia’s tech industry. At first glance, funding Football Australia might not seem like it has much to do with tech, but there are actually several ways this kind of investment could benefit the broader technology sector.

According to the Australian Sports Technologies Network (ASTN) 2024 Sports Innovation Report, Australia’s sports tech industry is now worth $4.69 billion — a more than 10% increase from the previous year.

ASTN also notes that the sportstech sector in Australia is moving into its “maturity stage” — a phase where strong investor interest and high profitability are expected.

This is something the government could help accelerate by supporting football.

One example is the development of smart stadiums.

This involves installing technologies like AI-powered analytics and high-speed 5G networks to enhance fan experiences, improve stadium operations, and support the growth of connected sports environments.

Smart stadiums aren’t a new concept in Australia — Sydney’s Allianz Stadium is a great example — but continued government investment could help the country catch up with leaders like the U.S. and the U.K. in this space.

Other areas of sportstech include AI and data analytics, particularly for player performance and injury prevention.

Investment in this area would drive demand for data scientists, software engineers, and AI specialists.

There’s also the potential for digital fan engagement, backing AR/VR, apps, and gamified fan platforms to stimulate software and gaming sectors, all of this adds up to some major benefits.

Financially, it could boost tech exports, attract international partnerships, and bring in foreign investment.

On a broader scale, it could help raise Australia’s profile as a global hub for sports tech innovation.

Plus, it would promote diversity, inclusion, and public interest in tech — helping to build a stronger, more future-ready economy.

So, by investing in football, the Australian government can not only support a beloved national sport but also accelerate the growth of a thriving sports tech industry — driving innovation, job creation, and global competitiveness in the process.

Stronger Ties with Asia:

A final reason for the government to invest in football is that it can help strengthen Australia’s ties with Asia.

Back in 2006, Football Australia made the strategic decision to leave the Oceania Football Confederation (OFC) — even though it was a founding member — and join the Asian Football Confederation (AFC).

The move was driven by the difficulty of qualifying for the FIFA World Cup through the OFC, where Australia often had to win tough intercontinental play-offs.

Joining the AFC gave Australia a more direct path to qualification through Asia’s automatic spots — and nearly two decades later, the Socceroos have qualified for every World Cup since.

Now by increasing investment in football, the Australian government isn’t just supporting the sport locally — it’s also using it as a smart way to build stronger diplomatic, cultural, and economic connections with countries across Asia.

It gives the Australian government a chance to use sport as a tool for international engagement, particularly major events like the 2026 AFC Women’s Asian Cup, which Australia will host.

The tournament is expected to draw over 24,000 international visitors and reach hundreds of millions of viewers worldwide.

More importantly, it offers a platform for Australia to create lasting connections with countries across Asia — both on and off the pitch.

Football Australia’s “Securing our Football Futurepolicy highlights how the government can use this event to support sports diplomacy initiatives — by building formal partnerships with other AFC nations.

There are plenty of benefits to this kind of regional engagement through football.

Hosting international matches and tournaments helps bring in tourists and showcases Australia as both a sporting powerhouse and a culturally inclusive nation.

Supporting Football Australia also reinforces the country’s leadership role in the region — aligning with broader foreign policy goals to integrate more deeply with Asia’s growing economies and communities.

Conclusion:

So, increased government investment in Football Australia could deliver far-reaching benefits, not just strengthening grassroots sport but also boosting economic sectors like education, technology and enhancing regional ties with Asia.

By recognising football as more than just a game, Australia has the opportunity to turn it into a powerful engine for innovation, diplomacy, and national growth.

FQ Annual Report 2024: A Blueprint for Sustainable Growth

Football Queensland’s (FQ) 2024 Annual Report, Refine Today, Progress Tomorrow, outlines ambitious goals for the state’s leading team sport. With over 280,000 overall participants and 308 affiliated clubs, the report highlights a year marked by substantial participation growth, expansion of the elite path, and meaningful engagement with Queensland’s diverse footballing communities.

Participation Soars – Especially Among Women and Girls

One of the report’s most noteworthy results is the unprecedented increase in participation, notably in the women’s game. FQ had over 90,000 female participants, a rise generated by the momentum of the FIFA Women’s World Cup and facilitated by FQ’s ‘One Football’ policy, which aims for gender balance by 2027.

FQ’s developmental initiatives, including MiniRoos, Girls United, and Female Football Week, have undoubtedly yielded results, with a 34.4% increase in girl-specific programs and a 26.9% increase in participation for all abilities.

“Football isn’t just a game to me—it’s my passion and my purpose,” said Leif Charlton, a 2024 TAFE Diploma student, illustrating the state’s growing appreciation for opportunity.

From Grassroots to Global – A Connected Pyramid

A properly defined competition environment serves as the foundation for this expansion. The interconnected structure extends from FQPL 3 to the premier NPL Queensland tier, with promotion and relegation promoting competitive integrity. At the same time, new initiatives such as the Kappa Pro Series and the Mitre FQPL Champions League provide more high-performance opportunities, particularly for regional and female athletes.

Football Queensland’s collaboration with Brisbane Roar, particularly through the FQ Academy and QAS alliance, continues to provide career prospects for young talent.

“It’s fantastic to see Brisbane Roar and Football Queensland working together,” said Brisbane Roar A-League Women’s Head Coach Alex Smith.

Queensland’s growing national influence is demonstrated by performances such as the ParaMatildas’ 2024 IFCPF World Championship victory and futsal’s return to the national scene with the NFC held in Queensland after 18 years.

Financially Sound, Strategically Focused

FQ’s finances were solid in 2024, with the 11th straight surplus of $291,505, thanks to prudent leadership and increasing commercial earnings. Revenue increased from $8.8 million in 2020 to over $20 million, allowing FQ to maintain or lower club fees while boosting infrastructure and development assistance.

This disciplined expansion has enabled FQ to address one of its most significant continuing challenges: infrastructure. While state funding per football player still lags behind other codes, notable gains include $6 million for women’s facilities, a $35 million lease on the Nudgee sporting hub, and various council-backed synthetic pitch initiatives.

FQ’s general manager for government relations, Chris Rawlinson, emphasised that the organisation’s lobbying activities in state and federal legislatures are helping transform chronic underinvestment into actual progress.

“We’ve seen real progress in providing better facilities, and the government funding secured has been staggering,” the report noted. 

Coaching, Refereeing, and Safeguarding the Game

FQ also provided more than 2,800 coach education sessions and increased referee development under its 2024-2026 Referee Strategy. This includes the FQ Referee Academy, regional exchanges, and female-specific training.

“Knowing I successfully handled a high-level match like the Kappa Queensland Cup Final has greatly boosted my confidence,” shared referee Nefertiti Kurzelewska.

In addition, FQ has prioritised a safer playing environment by establishing a three-strike penalty to safeguard officials and improve sideline conduct.

Media, Engagement and the Football Identity

In 2024, FQ increased its emphasis on digital interaction and storytelling. Campaigns such as Queensland’s Most Picturesque Ground and the Football in Queensland Awards Night boosted brand visibility across conventional platform as well as social media. Events such as the Queensland Football Convention showcased the state’s emerging football identity, bringing stakeholders together to discuss the game’s future.

Looking Ahead: Operational Plans Driving Strategy

FQ’s successes are based on the developing ‘One Football’ strategy, which has now been translated into tangible action through the recently announced Operational Plans. These plans serve as a road map, matching macro and micro goals for player development, infrastructure, and competition structure.

“When we talk about the One Football Strategy, we’re not just talking about something static,” FQ CEO Robert Cavallucci noted in the report.

“It’s about evolving with the times and the needs of the football community… actively tracking progress and ensuring we’re making meaningful moves at every level of the game.”

Conclusion: Refining for Tomorrow, Building for All

Football Queensland’s 2024 report makes a convincing argument for the organisation’s future, one founded on equitable growth, elite development, and substantial infrastructure investment. Its outlook is positive.

However, obstacles exist, particularly in bridging regional differences and ensuring long-term infrastructural funding.

Football Queensland is well-positioned, with the 2026 FIFA World Cup approaching and grassroots enthusiasm growing. What is evident is that Football Queensland is not just expanding the game; it is also creating a more connected, resilient, and egalitarian football future for all Queenslanders.

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