Social media platform Snapchat has joined forces with Spanish football’s top-flight LaLiga, in a bid to showcase the league to millions globally.
Snapchat encourages its users to interact with augmented reality objects within the smartphone app, allowing creative photos and videos to be shared among users.
The move is an accelerated step into the digital market for LaLiga, who is looking to expand its brand and exposure. Snapchat has a highly active user base with its global community boasting 600 million monthly users and 347 million daily users, numbers that must be eye-watering to LaLiga executives.
LaLiga plans to bring all the glitz and glamour of the Spanish League to a global audience through the social platform, allowing users to feel connected to the league. One of the top leagues in the world, LaLiga has the opportunity to offer digital content to current fans, whilst having the reach that Snapchat provides, to capture audiences across the globe.
“This agreement is a step forward for LaLiga in its strategy of digitalisation and reaching young audiences, as well as a reinforcement of our work on social media,” LaLiga Director of Digital Strategy, Alfredo Bermejo, said via press release.
“Among the major European leagues, we are leaders with the most followers on social media, as we currently have more than 164 million, a record figure. The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”
This partnership underlines the importance of attracting younger fans to the game whilst understanding that digital technologies are becoming more relevant in today’s world.
According to Statista, a company specialising in market and consumer data, Snapchat is used predominantly by teenagers and young adults. The company found that more females than males made up the teenager bracket, with teens aged between 13 and 17 years being counted as 11.8 per cent of the total audience on the platform.
Overall, Snapchat’s highest activity usage was found between the ages of 18 and 24, with that bracket accounting for 39 per cent of Snapchat’s total users. These numbers suggest that younger audiences are engaged with the platform and appear to be using it with ease.
The Snapchat and LaLiga partnership will deliver all the latest news and highlights straight into the fans’ hands. Open the Snapchat app and you will have access to all the on-field highlights, with the added access to what goes on behind the scenes. Historic archives, along with reels of the best goals and saves, can be found by adding the LaLiga Showtime account or scanning the snap code (pictured below).
With football being known as the ‘world game’, this partnership between LaLiga and Snapchat highlights the growth and importance of digital audiences. LaLiga has to be credited for recognising the rapid growth of digital technologies and its users, and has taken the right steps to bring LaLiga to a worldwide audience.
