LaLiga has become the first major football league to partner with Socios.com, in a deal which will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
Socios.com are a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetise their global fanbases.
In addition, Socios.com are the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide – including FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as Formula 1 teams and Esports organisations.
With over 800 million global fans to engage with globally, Socios.com and LaLiga will work together to create new opportunities through the platform’s cutting-edge blockchain technology solutions.
This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.
Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3 million sports fans.
Fan Tokens have consolidated themselves as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released.
“We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football,” Socios.com Founder & CEO Alexandre Dreyfus said.
“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants.”