LaLiga seals content partnership with OneFootball

Girona vs Barcelona

Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital audience and engage with fans globally – particularly young, mobile-using followers of the game.

Founded in 2008, OneFootball was established to cater for an increasingly digital football landscape and reinvent how fans across the globe can interact with and consume content related to the sport. The company work with partners to deliver outcomes beneficial to both clubs and fans, through feed personalisation, data analytics, streaming services without the subscription, and seamless advertising designed to not interrupt the in-platform experience. Since its establishment, OneFootball have grown to a community of over 100 million fans worldwide, built through their innovative approach to, among other things, sales, OTT, publishing and brand solutions.

LaLiga is set to become the first ever league to use its official OneFootball account to share and distribute news, interviews, match reports and statistics, and exclusive matchday highlights, in both Spanish and English. Fans of the league will be able to personalise their home feed to never miss a story or video, and keep up with the continuous action of LaLiga, all day every day. The Spanish football giant will join over 130 other clubs and federations who are already using OneFootball to publish content.

LaLiga’s director of digital strategy, Alfredo Bermejo, said via press release:

“Being on key platforms like OneFootball is essential for LaLiga, to reach millions of fans and new users that can enjoy the most of the best league in the world. The agreement with OneFootball allows us to position ourselves at the forefront of the entertainment industry.”

Founder and CEO of OneFootball, Lucas von Cranach, added via press release:

“It is our aim to become the platform of choice for football leagues around the world to share their content with the new generation of fans, and we’re delighted LaLiga has opened an account to expand the reach of one of the best leagues in the world.”

Original content published by LaLiga will be available to fans via mobile on the OneFootball app, or online through their website. OneFootball Player, responsible for distributing content to over 250 publishers and media outlets across the world, will screen videos, including behind-the-scenes footage, highlights and archive material.

Premier League continues talks on cost control and EFL funding

Premier League club bosses are holding further talks regarding cost control measures for clubs competing in European football and additional funding for the EFL.

The top flight is examining the introduction of a model along similar lines to UEFA’s squad cost ratio, which by 2025-26 will cap the spending of clubs involved in European competitions on wages, transfer fees and agent costs at 70 per cent of revenue.

It is understood that clubs in the Premier League not competing in European competitions will be allowed more leeway on spending, with a ratio of around 85 per cent of revenue having been discussed. This is potentially to ensure a more level playing field for mid table Premier League clubs who are struggling to break that barrier.

There is a major roadblock, however, in these talks with relegated Premier League clubs still earning parachute payments in their first season back in the Championship and being able to continue working to the 85 per cent ratio whilst the bottom half Championship clubs are working on a much tighter budget, closer to the 70 per cent UEFA mark.

Premier League Chief Executive Richard Masters spoke about these talks advancing and what it means for the future of both leagues.

“We have some proposals out for consultation with our clubs about moving and aligning more with the UEFA system,” Masters said at the Culture, Media and Sport committee.

“Some of the issues that are still at debate between the EFL and the Premier League and internally within the Premier League itself are about trying to find a resolution on exactly how the financial regulatory system will work in the future.

“There’s an area of disagreement between us on how cost controls are going to work. Because obviously if you’re going to put more money into a system, that system has to be properly regulated. That system has yet to be fully agreed on how Championship clubs, how relegated clubs and how Premier League clubs operate a common system.” he concluded.

In terms of the extra funding agreement being discussed, EFL Chairman Rick Parry announced that his competition was prepared to accept an amount that would equate to 14.75 per cent of the two competitions’ net media revenues, which he said worked out at an extra £125million ($240 million) a year.

Whilst this is a huge positive for the footballing ladder in England, there is still a debate amongst clubs and representatives over how the extra funding to the EFL should be paid out.

Recently relegated sides are already working on a bigger budget, whilst sides in the bottom half are struggling to pay player wages with this disparity being completely unacceptable.

So it definitely begs the question, does majority of the extra £125million ($240 million) a year go towards helping bottom clubs compete in the long term? or would that be a stain on the league’s integrity and fair play values?

Votes were not casted in last week’s meetings regarding cost control measures or extra funding, but reports suggest that a conclusion is being made swiftly with both parties eager to agree on a fair deal.

MLS NEXT Pro continues to expand with Connecticut United addition

Connecticut United FC joins MLS Next Pro

Connecticut (CT) United FC will join the ever-growing MLS NEXT Pro League in 2025, in a move that promises to reinvigorate the US state through investment in football infrastructure.

CT United becomes the fifth independent team to join US football’s third-tier national competition, which serves as a valuable development tool for young players at the 27 existing Major League Soccer (MLS) clubs.

It joins teams from Jacksonville, Florida and Chattanooga – who were recently announced by the MLS NEXT organisation.

Chattanooga FC have been competing at state-level for 15 years, allowing it to join the competition in 2024 alongside fellow independent club, Carolina Core FC.

Jacksonville Armada are expected to enter alongside CT United and a team from Cleveland, Ohio, in 2025.

The nucleus of CT United’s football operation will be based in Connecticut’s capital city, Bridgeport, after its Planning and Zoning Commission approved a project for a waterfront football-specific stadium.

The stadia will be a part of a larger infrastructure plan to create a mixed-use destination for retail, residential, and community zones. Bridgeport’s Mayor, Joseph Ganim, says the city is ready to drive the project.

“Bridgeport is in the midst of a renaissance, rebranding from an industrial city to now the capital of arts and entertainment of Connecticut,” he said via media release.

“I am proud to announce that MLS NEXT Pro will join that landscape in providing entertainment opportunities for Bridgeport residents and the region at large.”

The club’s formation represents the first foray into sports ownership for the Connecticut Sports Group (CTSG), an organisation founded and led by Connecticut local and technology entrepreneur, André Swanston.

Though in its infant stages, the organisation relies primarily upon its partnership with the University of Connecticut, and minor investors within the state.

Swanston, 42, becomes not just one of the youngest principal owners of a football club in the country, but also making a difference as one of the few Black sports owners in US sport overall.

“As CT United FC embarks on its MLS NEXT Pro journey, I want to extend deep gratitude to the incredible fans, community leaders and government officials who have embraced our vision – I am confident that, united, Connecticut can compete against anyone,” he proclaimed via press release.

“We are committed to building the infrastructure – from a free youth academy to a state-of-the-art stadium – needed to propel Connecticut to the highest levels of soccer.”

The formation of CT United represents an exciting prospect for the people of Connecticut, who will be eager to see CTSG deliver on its vision to ‘create unforgettable experiences that inspire communities.’

It also showcases Major League Soccer’s continuing expansion, and intent to re-invigorate communities across North America.

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