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LaLiga set to receive $4.3 billion investment from private equity giant CVC

CVC LaLiga

Spain’s LaLiga have announced a strategic agreement with leading global investment fund CVC Capital Partners that will see a cash injection of $4.3 billion (AUD) into the competition and its clubs.

The ambitious agreement, “Boost LaLiga”, was approved this week by the league’s Executive Committee (Comisión Delegada) and will be proposed to the league’s general assembly.

The aim of “Boost LaLiga” is to provide the league and its clubs with all of the necessary resources to fulfil its transformation strategy and become a leading global player in the digital entertainment market, while at the same time bolstering the competition and transforming the fan experience.

In a coordinated effort between LaLiga and its clubs, the league will target greater direct interaction with fans, investment in the brand, the sport and in the internationalisation of both.

The transaction values LaLiga at $39 billion (AUD), a price tag that acknowledges the Spanish top-flight’s leadership as one of the most prominent sports competitions in the world, as well as recognising its growth potential through a greater digital presence.

Stadium closures and rebates to broadcasters during the pandemic combined to drag La Liga revenue down 8% to $5 billion in the 2019/2020 season, according to Deloitte’s latest annual review of the sport, with lockdowns having extended into the more recent campaign.

90% of the $4.3 billion proposed to be invested by CVC Funds will be earmarked for the clubs, including women’s football, semi-professional and non-professional football under the guidance of the Royal Spanish Football Federation and the Higher Sports Council (more than 100 million Euros).

The strategic agreement endeavours to be an inclusive, equitable and democratic one that not only bolsters the economic viability of all Spanish football clubs, but also opens up a new present and future for them by allowing them to advance in their development and transformation by at least a decade.

Tigres secures deal for new 65,000 seat stadium

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

The stadium will be based in the heart of San Nicolás de los Garza, Nuevo León, and will be replacing the old 42,000 seat stadium, known as Estadio Universitario, The previous stadia has been the home of Tigres since 1967.

The new stadium was presented on Thursday, January 13 at a meeting that included Governor of Nuevo León and Samuel García, through a Memorandum of Understanding to commence construction.

Tigres’ future home was designed by architecture firm Populous and envisioned to be entirely privately financed at a cost of $445 million AUD.

The stadium’s features will include a retractable pitch, as well as being able to host concerts and international sporting events like American football games.

As part of the overall plans, the stadium will include separate changing rooms for Tigres’ men’s and women’s teams, while the exterior stadia complex will complement with a hotel, shopping centre and restaurants. The venue is also intended to act as an incubator for local business, and will also have classrooms catering for the Universidad Autónoma de Nuevo León (UANL).

Juego de Pelota principle partner, César Esparza:

“There is going to be another setting for concerts and sport,” he said.

“It is a stadium prepared to host all sports, this stadium will be the postcard of Nuevo León.

“Stadium events will not be expensive for fans, as long as it has that capacity it will allow us to create different price levels for events, becoming inclusive for all people.”

UANL Tigres parent company member, Mauricio Doehner:

“Today Tigres is internationally recognised and we are always striving for more,” he said.

“Of course we deserve a new stadium, it will be the headquarters in this new era. Today, Tigres is not only a benchmark in Mexican soccer, but also on an International stadium. The Estadio Universitario has given greatness to Club Tigres and all the fans, we will honour it forever.”

Melbourne Victory names Marnong Estate as Premier Partner

Melbourne Victory has announced Marnong Estate as a Premier Partner for the 2021/22 Isuzu Ute A-League Men's season.

Melbourne Victory has announced Marnong Estate as a Premier Partner for the 2021/22 Isuzu Ute A-League Men’s season.

Marnong Estate is the Official Naming Rights Partner of the A-Lounge, providing its premium wines in the A-Lounge and Corporate Suite Foyers for tasting sessions, as well as in all Melbourne Victory’s Corporate Suite drinks packages.

As one of Melbourne’s biggest wineries, Marnong Estate also has its own boutique accommodation, as well as being able to host weddings and other functions.

Melbourne Victory Managing Director, Caroline Carnegie:

“We’re incredibly excited to be partnering with Marnong Estate and bringing a taste of their premium experience to our match days,” she said.

“Marnong Estate is an incredible facility that contributes to the local community by providing an authentic cultural and historical experience and we would love our members and fans to experience the beautiful views, food and wine as they visit Marnong itself.”

Marnong Estate General Manager, Stewart Malone:

“We are very passionate about wine, hospitality, and agriculture. The other thing we are passionate about is football and there is no greater opportunity for us than to partner with Melbourne Victory and their incredible match day experience,” he said.

“We’re excited to promote our premium wine, amazing dining options and the estate’s farm-to-fork facilities in front of one of the most dedicated fan bases in Australia.”

For more on Marnong Estate, you can find it here.

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