Lawrie McKinna: A true survivor

Since 1986, when he first appeared for Heidelberg United in the NSL, Lawrie McKinna, the current Sydney Olympic CEO, has seen it all in Australian football.

After playing stints with Apia and Blacktown City, he eventually teamed up with David Mitchell at Sydney United and Parramatta Power in coaching roles, followed by Northern Spirit in his own right.

When the A-League commenced in 2005, Mckinna was involved at Central Coast Mariners and eventually became mayor of Gosford.

In recent times, he was CEO at the Newcastle Jets until the opportunity arose two years ago to take the helm at Sydney Olympic.

It is no coincidence that Lawrie McKinna faces one of the greatest challenges of his career in preparing the club to be ready for the start of the National Second Division in the winter of 2025.

Fittingly, on Saturday January 13th, a challenge match commemorated the first NSL  match between Sydney Olympic and South Melbourne which was played on April 2nd, 1977 at the Sydney Sportsground.

It was a unique day for football as it was the first code in Australia to form a national competition.

Lawrie McKinna is well aware of the famous players who appeared on that day, notably Gary Meier and Joe Senkalski for Sydney Olympic and former Socceroos, Jack Reilly, Billy Rogers, Duncan Cummings, Jimmy Mackay and Peter Ollerton for South Melbourne.

In fact, it was Peter Ollerton who scored the two goals for South Melbourne to secure his team’s victory.

In this interview with Roger Sleeman, Lawrie McKinna discusses the current state of Australian football, his vision for the success of the National Second Division and the significance of the Sydney Olympic v South Melbourne clash.

ROGER SLEEMAN

Looking back over all those years you’ve been involved in the Australian game, how do you see its current state?

LAWRIE McKINNA

When I first played at Heidelberg in the NSL, there were big crowds but we played at poor stadiums like Connor Reserve and Sunshine Reserve in the winter. Furthermore, we played in ankles of mud which was very much like playing in Scotland.

The current A-League stadiums are top notch with good surfaces and part of the criteria for the B-League will be for this to be replicated.

One of the glaring weaknesses of the A-League is the lack of media as the other codes receive blanket coverage.

If the game is trying to entice more support there is no incentive for the general sporting fan to follow it so this must be addressed.

However, the success of the Matildas is well known and the Socceroos popularity has never been greater so these strengths have to be built on.

R.S.

Do you think the right people are running the game?

L.M.

I don’t even know who is running the game since Danny Townsend left the APL.

I’ve never seen Nick Garcia, the new APL CEO, because he’s never appeared on television.

There are very large staff numbers at the APL but they’re invisible people.

James Johnson, the FA CEO, is their spokesperson and at least people recognise him but there still isn’t enough exposure of the FA Management to the supporters.

R.S.

Newcastle Jets, Perth Glory, Western United and Brisbane Roar are in survival mode.

Is this a satisfactory situation?

L.M.

This is not the only country in the world with financial problems so it’s a matter of getting the right owners who will commit for the long term.

However, it’s not a bottomless pit so better broadcast deals are required to bring money into the game.

R.S.

What do you see as the vision for the National Second Division and how can it integrate with the A-League?

L.M.

The admission of the first eight clubs is positive but a 12-club League is desirable.

We also need Adelaide, Brisbane and Tasmania to be represented to make it a truly national competition.

At the moment, a new television deal is being worked on to encompass the Matildas, Socceroos, Asian Cup and National Second Division and this was the major reason the new League was postponed until 2025.

R.S.

Will there be promotion from the B-League to the A-League?

L.M.

There won’t be for a number of years and the only way it could happen is if there is a bid for an A-League licence which would be in the vicinity of $10 million.

Eventually, there will be relegation from the B-League to the NPL and promotion upwards.

R.S.

Why should the B-League be more successful than the NPL?

L.M.

Simply, of the eight teams accepted for the B-League, seven of them were former, large NSL clubs who have strong community support and financial backing.

There’ll be more money spent to get better players into the League and also compensation will be provided to the clubs if an A-League club signs a player.

At the moment, there is virtually no compensation for the sale of NPL players to the A- League and if a player moves overseas , there’s usually a free transfer clause in their contract.

Also, contracts in the B-League will be for 2-3 years while in the current NPL they’re usually only for one year.

There’ll be more movement between NPL and the B-League with the aim to provide players with more games and opportunity which is one of the weaknesses of the current system.

R.S.

What is the main purpose of the match between Sydney Olympic and South Melbourne?

L.M.

Apart from recognising the famous match of April 2nd, 1977, we are attempting to reconnect the Olympic fans who haven’t identified with the game and the club since the end of the NSL.

At the Greek festival, I attended last weekend there was a lot of interest expressed about the B-League which resulted in some promising ticket sales for the match.

The venue at Netstrata Stadium is ideal and we intend to play our home matches there in 2025.

We also hope those former fans will bring their children to the games and create a new generation of supporters.

John Tsatsimas – Leading the Charge at Football New South Wales

John Tsatsimas

John Tsatsimas, Chief Executive Officer of Football New South Wales, experienced the joys of football at an early age when he was exposed to NSW State League competition by his father.

The memories of the first national competition (NSL) launched in 1977 on the Australian sporting landscape are still transfixed in his mind.

His first official post was as General Counsel at Newcastle Jets before he assumed the role of CEO at the club from 2007-2011.

Perhaps his finest hour was as CEO of Western Sydney Wanderers when the club won the Asian Cup in 2014 under the astute guidance of senior coach, Tony Popovic.

Significantly, he also presided over the establishment of major infrastructure innovations at the Wanderers base in Rooty Hill between 2012-2022, including the creation of multiple football fields and amenities which are the envy of most sports in Australia.

Match action in the 2024 Football NSW Men’s Waratah Cup Final between Rockdale Illiden and APIA Leichhardt at Jubilee Stadium (Photos: Damian Briggs/FNSW)

However, it wasn’t all smooth sailing for the experienced administrator at the Wanderers as he witnessed the changing of the coaching guard five times and the failure of the club to make finals football in the last four seasons , prior to his departure in May, 2022.

Nevertheless, John Tsatsimas is a resilient football administrator and since his appointment as CEO at FNSW in November 2022, he has applied all his skills in guiding the organisation on a steady course of stability.

In this interview with Roger Sleeman, John Tsatsimas discusses all things football.

ROGER SLEEMAN

You’ve held CEO positions at Newcastle Jets, Western Sydney Wanderers and Football N.S.W.

Do you think the game is making sufficient progress?

JOHN TSATSIMAS

The game has evolved over the last twenty years and we’ve seen a lot of changes at a professional level.

It has grown exponentially in playing numbers in this period but there are always challenges re-emerging in different ways.

Also, the presence of a multitude of sports played in the country which compete for funding is a major challenge to the amateur and professional game

R.S.

Football has enjoyed large participation rates since the mid 1960’s.

How can this be translated into support at senior level?

J.T.

That’s the million dollar question as the game has historically been a  gateway for young people to play sport ,and trying to retain their support is the biggest issue in the face of increasing demand for infrastructure and the large choice of activities available to them.

Therefore, we need to provide better coaching, improved training facilities and more effective  engagement with an emphasis on providing pathways for players to compete at the highest level and increasing their appetite to follow senior football.

R.S.

NPL Men’s and Women’s football competitions are poorly attended.

In contrast, three weeks ago, Canterbury v Canberra in the NRL drew a crowd of 18,000 at Belmore Oval, while Sydney Olympic are lucky to get attendances of 500 at that ground.

What is  FNSW doing to address this situation?

J.T.

Rugby League has been entrenched since 1908 on the Eastern seaboard but they have very small playing numbers compared to football.

Also, we have competitions where matches are played at the same time due to the large fixture schedule.

People who attend NRL in the main don’t play the game as opposed to our constituents who either coach, play , are spectators or are involved  with transport assistance or fulfil volunteer roles.

Consequently, our sport has large numbers of people who are involved at grass roots while senior football is being played which reduces the spectator pool significantly.

John Tsatsimas handing out the awards at the Gala event

R.S.

Are you satisfied with the level of promotion for NPL football, in view of the very high standard of football produced this season?

J.T.

Certainly, the standard this year has been very high and we must give full credit to coaches and players.

However, it’s not the A-League and in the winter months the presence of the established senior codes, NRL and AFL and the blanket media coverage they receive, is more than challenging.

We are continually looking at ways to improve spectator numbers but there has also been a record number of viewers watching YouTube television this year so the interest in the competition is definitely there.

Also, people can watch up to six games through this medium which proves we are accessing the target markets.

R.S.

Match times for the NPL Men’s competition range from 3 p.m. to 7.30 p.m.

Why can’t we go back to the traditional 3 p.m kick off times for all first team games?

J.T.

The women’s programs are mainly played on Sunday and with the exploding growth of their game, it does create great pressure on facility availability.

Ideally, 3 p.m. kick offs as in former times would be welcome but ultimately the NPL clubs can make their own decisions about playing schedules without direction from FNSW.

R.S.

What is FNSW doing to reduce playing fees for elite football and other amateur participants?

J.T.

It’s a long standing issue but other sports have large broadcasting assistance and obviously a smaller cost base to subsidise their amateur players.

Amateur football clubs aren’t running a business and the costs are infinite, e.g. coaching, field hire council lighting, football gear and insurance.

If we had a silver bullet to change the situation, there would be reform where funding was provided from top down to support amateur football.

However, if we have players who haven’t the means to play at elite level we will attempt to assist them, just as amateur clubs will do if necessary.

R.S.

What is your opinion of the proposed National Second Tier?

J.T.

It’s been long talked about but we’re focusing on our competition.

We certainly won’t stand in the way of any club which has the aspiration to play in a higher level of competition.

As long as our existing clubs are fully invested in NPL football at the present time, we aren’t making any judgement on their desire to participate in the National Second Tier.

Critically, if there is going to be a successful NST, there really has to be representation from all states and a framework for promotion and relegation.

The problem is, the current model for the APL stipulates there won’t be any promotion and relegation until 2034.

Match action in the NPLNSW Women’s Grand Final between Bulls Academy FC and Macarthur Rams at Valentine Sports Park (Photos: Damian Briggs/Speedmedia)

R.S.

After your extensive involvement in the A-league, what is your opinion of its current standing?

J.T.

Challenging times, but I’d like to thing those in charge would give it direction and provide aspiration for junior players to progress through the ranks of NPL to A-League, to Matilda and Socceroo status and then seek out opportunities overseas which will boost the strength of the Socceroos and Matildas.

This can’t be achieved without a functional and successful APL which needs support from everybody in the game.

R.S.

How can we get more former players involved in the game?

J.T.

It’s often a case of creating positions but not every former player wants to stay in the game after their playing career has finished.

It’s a work in progress which has to be considered carefully because former players can definitely add so much to many areas of the game.

R.S.

Can the F.A. show better leadership?

J.T.

Those at the helm of the F.A. join the organisation with the best of intentions and similarly the APL.

However, the sport needs to move away from the pockets of success and grow the game on a consistent basis.

This is the greatest challenge for the governing body and after the success of the Women’s World Cup, the announcement by the Federal government of $200 million funding for women’s sport, with only a small portion allocated  to women’s football, was unexplainable.

These are the issues which require serious attention and strong leadership.

Nathan Perrone on Western United’s Science in Sport extension: “It’s a privilege to be able to continue with them”

Western United have recently agreed a two-year extension with Science in Sport (SiS) to remain as its Official Performance Nutrition Partner.

This confirmation will allow the club and its academy players to continue to gain access to SiS’s award-winning sports expertise and nutrition products such as their energy gels and recovery powders.

Since collaborating in November 2020, the pair has seen success together with Western United being crowned as A-League Men champions in 2022.

Soccerscene spoke with Commercial Partnerships Executive at Western United, Nathan Perrone, who discusses the journey with SiS, the reasons to extend its partnership with the global nutrition brand and what the future holds for the pair over the next two years.

How did Western United and SiS initially come together as partners in November 2020?

Nathan Perrone: It came together through our Lead Strength and Conditioning Coach at the time, Andrew Rondinelli.

“Rondo” as he’s known, currently works for the GWS Giants and left Western United at the end of the 2022/23 season. He was a big advocate for SiS and had used them in the past at other clubs.

It worked within Australia and the sporting landscape and Andrew Pirchan (former Commercial Partnerships Manager at Western United) managed to organise a deal.

They’ve been a fantastic partner and contributor to the high-performance side for our A-League teams, and I know the strength and conditioning staff really appreciate what they can provide.

SiS have not only collaborated with other football clubs across the world but have worked in other sports such as cycling and rowing. What made SiS stand out from other nutrition brands?

Nathan Perrone: They’re a global brand that works with some of the top performers in the world.

Seeing the likes of Spurs that they work with and hearing their involvements, I think it bodes well for our high-performance team because they want our players to be provided with the best nutrition possible, the supplements and whatever is needed to help increase their performance and recovery.

I’m not the expert in this space and with a lot of these football related partnerships, I play an element from a business lens but a lot of it comes down to the players and staff.

If it’s a product that they like and support, I take their best practice and their advice, and they’re all key.

They’ve acknowledged to us that they wanted to try and keep one club in the A-League, and they didn’t want to support other clubs in Victoria or interstate.

It’s nice to hear from them overseas that they want to just back us and go all in on one club. It’s a privilege to be able to continue with them.

SiS nutrition products. Image credit: Brentford FC website

What are the factors that led to this extended partnership with SiS and would you say Western United winning the A-League Championship in 2022 contributed to that?

Nathan Perrone: I’d like to think Tom (Global Head of Elite Sport at SiS) would think it’s part of it. Ultimately it has an impact, and you don’t want to provide the players with products that aren’t top standard.

For us, it was a no brainer coming to the end of the last agreement and there wasn’t really any doubt from my mind, the football staff or Tom’s for that matter.

For both of us, we just want to get better at trying to elevate the partnership and we’re doing what we can to help promote and support them in Australia, especially.

We can continue to expose ourselves to other clubs they work with as well and learn best practice.

What will we see next in this partnership between Western United and SiS and could we see the latter having an increased role as a partner of the club?

Nathan Perrone: The scale of going to jersey branding is probably unlikely at this point. I know they’ve recently done a big deal with Rugby Australia, for example, so they’re definitely wanting to increase their footprint.

We have a new contact, Sean Morley, who works at Nutrition APAC, playing a key role in distribution of SiS in Australia.

He’s going to be more hands on with us to try to do some more giveaways or digital content with the players to really enhance it on that level.

That’s their big play in trying to break into local clubs and the NPL, but they really want to become top of mind in Australia for professional athletes and others as well.

Most Popular Topics

Editor Picks

Send this to a friend