Lawrie McKinna: A true survivor

Since 1986, when he first appeared for Heidelberg United in the NSL, Lawrie McKinna, the current Sydney Olympic CEO, has seen it all in Australian football.

After playing stints with Apia and Blacktown City, he eventually teamed up with David Mitchell at Sydney United and Parramatta Power in coaching roles, followed by Northern Spirit in his own right.

When the A-League commenced in 2005, Mckinna was involved at Central Coast Mariners and eventually became mayor of Gosford.

In recent times, he was CEO at the Newcastle Jets until the opportunity arose two years ago to take the helm at Sydney Olympic.

It is no coincidence that Lawrie McKinna faces one of the greatest challenges of his career in preparing the club to be ready for the start of the National Second Division in the winter of 2025.

Fittingly, on Saturday January 13th, a challenge match commemorated the first NSL  match between Sydney Olympic and South Melbourne which was played on April 2nd, 1977 at the Sydney Sportsground.

It was a unique day for football as it was the first code in Australia to form a national competition.

Lawrie McKinna is well aware of the famous players who appeared on that day, notably Gary Meier and Joe Senkalski for Sydney Olympic and former Socceroos, Jack Reilly, Billy Rogers, Duncan Cummings, Jimmy Mackay and Peter Ollerton for South Melbourne.

In fact, it was Peter Ollerton who scored the two goals for South Melbourne to secure his team’s victory.

In this interview with Roger Sleeman, Lawrie McKinna discusses the current state of Australian football, his vision for the success of the National Second Division and the significance of the Sydney Olympic v South Melbourne clash.

ROGER SLEEMAN

Looking back over all those years you’ve been involved in the Australian game, how do you see its current state?

LAWRIE McKINNA

When I first played at Heidelberg in the NSL, there were big crowds but we played at poor stadiums like Connor Reserve and Sunshine Reserve in the winter. Furthermore, we played in ankles of mud which was very much like playing in Scotland.

The current A-League stadiums are top notch with good surfaces and part of the criteria for the B-League will be for this to be replicated.

One of the glaring weaknesses of the A-League is the lack of media as the other codes receive blanket coverage.

If the game is trying to entice more support there is no incentive for the general sporting fan to follow it so this must be addressed.

However, the success of the Matildas is well known and the Socceroos popularity has never been greater so these strengths have to be built on.

R.S.

Do you think the right people are running the game?

L.M.

I don’t even know who is running the game since Danny Townsend left the APL.

I’ve never seen Nick Garcia, the new APL CEO, because he’s never appeared on television.

There are very large staff numbers at the APL but they’re invisible people.

James Johnson, the FA CEO, is their spokesperson and at least people recognise him but there still isn’t enough exposure of the FA Management to the supporters.

R.S.

Newcastle Jets, Perth Glory, Western United and Brisbane Roar are in survival mode.

Is this a satisfactory situation?

L.M.

This is not the only country in the world with financial problems so it’s a matter of getting the right owners who will commit for the long term.

However, it’s not a bottomless pit so better broadcast deals are required to bring money into the game.

R.S.

What do you see as the vision for the National Second Division and how can it integrate with the A-League?

L.M.

The admission of the first eight clubs is positive but a 12-club League is desirable.

We also need Adelaide, Brisbane and Tasmania to be represented to make it a truly national competition.

At the moment, a new television deal is being worked on to encompass the Matildas, Socceroos, Asian Cup and National Second Division and this was the major reason the new League was postponed until 2025.

R.S.

Will there be promotion from the B-League to the A-League?

L.M.

There won’t be for a number of years and the only way it could happen is if there is a bid for an A-League licence which would be in the vicinity of $10 million.

Eventually, there will be relegation from the B-League to the NPL and promotion upwards.

R.S.

Why should the B-League be more successful than the NPL?

L.M.

Simply, of the eight teams accepted for the B-League, seven of them were former, large NSL clubs who have strong community support and financial backing.

There’ll be more money spent to get better players into the League and also compensation will be provided to the clubs if an A-League club signs a player.

At the moment, there is virtually no compensation for the sale of NPL players to the A- League and if a player moves overseas , there’s usually a free transfer clause in their contract.

Also, contracts in the B-League will be for 2-3 years while in the current NPL they’re usually only for one year.

There’ll be more movement between NPL and the B-League with the aim to provide players with more games and opportunity which is one of the weaknesses of the current system.

R.S.

What is the main purpose of the match between Sydney Olympic and South Melbourne?

L.M.

Apart from recognising the famous match of April 2nd, 1977, we are attempting to reconnect the Olympic fans who haven’t identified with the game and the club since the end of the NSL.

At the Greek festival, I attended last weekend there was a lot of interest expressed about the B-League which resulted in some promising ticket sales for the match.

The venue at Netstrata Stadium is ideal and we intend to play our home matches there in 2025.

We also hope those former fans will bring their children to the games and create a new generation of supporters.

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Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart

A surge of ambition is reshaping Victorian football. From packed grandstands to club reinvention, the game is thriving again — and policymakers must keep up.
Heidelberg United players celebrating after a goal during their Australia Cup run, showcasing Victorian football disruption

Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting with football like never before. What we are seeing is more than competition on the pitch. It is a reawakening of local football’s heart and identity.

When the right policies and investments are in place, clubs thrive, communities benefit, and the football economy grows. This moment shows exactly why disruption can be the best thing to happen to Victorian football in years.

A New Standard: Preston Lions Leading the Disruption

Few clubs capture the spirit of Victorian football disruption better than Preston Lions. Back in NPL Victoria, Preston is averaging around 5,000 fans per match, a figure that reflects a strong community connection and a modern professional approach. Their marketing, digital presence, and engagement strategies are setting new standards for Australian football.

Preston’s success is forcing other clubs to raise their game. It shows what happens when a club combines authenticity, ambition, and professionalism.

Grand Final Passion and Heidelberg’s Cup Inspiration

The NPL Victoria Grand Final captured the essence of Victorian football disruption. Over 9,000 fans packed Lakeside Stadium to watch Heidelberg United and Dandenong City put on a show that proved how strong the local game has become.

Dandenong City’s passionate fans and Heidelberg’s tradition created one of the best football atmospheres in recent memory. Heidelberg’s fairy-tale run in the Australia Cup, defeating three A-League clubs to reach the final, proved that Victorian clubs can compete with anyone in the country.

Tradition Meets Change Across the League

The disruption runs deep. South Melbourne, despite fighting off relegation, claimed the Dockerty Cup. Melbourne Knights, a club that has produced legends like Mark Viduka, were relegated. It is a reminder that history alone is no longer enough.

Victorian football disruption has made it clear that adaptability, community focus, and modern operations define success today.

Infrastructure and Experience: Oakleigh Cannons Set the Standard

Off the field, Oakleigh Cannons are about to unveil their $15 million grandstand, a major step for Victorian football. The new facilities include improved spectator viewing, indoor training areas, and corporate entertainment spaces that elevate the entire match day experience.

When Oakleigh hosted Preston earlier this year, the atmosphere was incredible. The sound, the energy, and the passion from both sets of supporters showed how infrastructure can bring football to life.

These kinds of investments are not just about comfort or prestige. They draw people in, create jobs, and inject confidence and capital back into the game.

Unlocking Football’s True Potential

Removing the barriers holding football back showcases the very best of Australian sport. Victorian football disruption is driving new investment, stronger participation, and greater confidence in the game. We are only custodians of football, and how we manage this moment will shape its future for generations.

As we move into the Australian Championship, clubs and fans are demanding more from policymakers, including investment, infrastructure, and a clear pathway that rewards ambition.

Promotion and relegation should be part of that journey. International markets show how powerful that model can be in fueling growth, competition, and opportunity.

A Game Reborn Through Disruption

Victorian football disruption is not just about change. It is about renewal. The crowds are returning, clubs are evolving, and the culture feels alive again. The combination of passion, professionalism, and community spirit is rewriting the story of local football.

This is only the beginning. Victorian football has always had the heart. Now it has the belief to match.

South Melbourne FC Teams up with Lamaro’s Hotel

South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and the upcoming NPL season.

Lamaro’s Hotel has been open to the public since the 1850s and is located at 273-279 Cecil Street in South Melbourne.

Paul Dimmatina, former footballer and the owner of Lamaro’s Hotel, spoke on the details of the new partnership through a joint post with South Melbourne FC on Instagram.

“This year we’ve jumped on board and we’re proudly sponsoring the South Melbourne soccer club,” he said.

“Pre- and post-game, we’re literally 500 metres from the ground, so come and visit us at Lamaro’s and we’ll have a special feed and drink for you here.”

South Melbourne FC midfielder, Sebastian Pasquali, also spoke out on the new partnership and the influence it hopes to have on the match-day experience for fans.

Pasquali joined the club in September after playing six years at Western United, where he participated in 48 A-League matches.

“All the boys and the club are stoked to have Lamaro’s as a sponsor this year, it’s going to be a great place for our fans to come before home games,” he said.

“Get down here before our home games, have a few drinks, have some food and then come and watch us at Lakeside.”

What does Lamaro’s Hotel offer?

Lamaro’s Hotel’s menu features an array of modern Australian cuisine, including steaks, seafood and the self-proclaimed best schnitzel in Melbourne.

The Hotel upgraded its outdoor dining experience last year by building a modern marquee known as the Birdcage.

The Port Phillip council helped fund the facility after the Hotel went through a difficult period during the pandemic.

Conclusion

This is a fantastic deal for South Melbourne FC to secure right before they kick off in the Australian Championship on Friday at Lakeside Stadium. Not only is it a good financial boost but it also adds to their deep local business sponsorship portfolio, with Lamaro’s being located on Cecil Street in South Melbourne.

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