As part of a three-year cooperation between the Saudi Arabian Football Federation (SAFF) and PepsiCo, the Saudi Women’s Premier League has signed an agreement with popular chips brand Lay’s as its principal sponsor.
The league, which is in its second season, will be renamed the ‘Saudi Women’s Premier League Powered By Lay’s’ as part of the agreement. The logo for the brand will be prominently displayed besides the league’s symbol.
Last year, the Saudi Women’s Premier League completed its first official season, with Al-Nassr being proclaimed winners. With the way the men’s competition is heading, one can only imagine that the future of the women’s competition holds, with the league likely to attract world class players from current top leagues.
Following the deal, PepsiCo MENA Chief Executive Aamer Sheikh commented on the vision the league has for the future.
“We are thrilled to embark on this exciting journey with the Saudi Women’s Premier League to not only underscore our dedication to fostering diversity and inclusion but also demonstrate our commitment to the ambitious Vision 2030 goals of Saudi Arabia,” he stated via press release.
“This collaboration also reflects our unwavering promise to empower women not just globally but locally as well through our numerous platforms and programmes. By empowering and promoting women in sports, we contribute to the vision’s aim of diversifying the Saudi economy, enhancing the quality of life, and increasing participation in sports at all levels.”
Every bag of Lay’s potato chips in the US is made from chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada, with the brand existing for 75 years.
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