Leeds United sign biggest commercial deal in club history

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Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of the club.

The partnership starts from the 2020/21 season and is a multi-year deal. The agreement is the biggest commercial deal Leeds has ever signed.

However the exact number of years the deal goes for and how much the agreement is worth has not been released by the club.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” Leeds United Executive Director Paul Bell said about the deal.

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

SBOTOP’s logo will appear on Leeds’ playing and training kits. Last month the club also confirmed an Adidas kit deal – Leeds’ 2020/21 kit is due to be released in the coming weeks.

“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base,” Executive Director at Celton Manx/SBOTOP, Bill Mummery said in a statement.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”

Leeds also announced a new two year sponsorship deal with Clipper Logistics, an existing partner of the club.

Clipper Logistics are now the official logistics partner and training kit sponsor of the club. Clipper Logistics’ logo will feature on signage at Leeds’ training ground and stadium as well as on the club’s training kit.

Leeds won the 2019/20 English Football League Championship and will compete in the upcoming English Premier League season starting on September 12.

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Local Sport Defibrillator Grant Program to aid NSW sport and clubs

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Image credit: NSW Government

The Local Sport Defibrillator Grant Program aims to supply Automated External Defibrillators (AEDs) and related equipment to sports and recreation facilities and clubs across New South Wales.

An AED is a device used alongside Cardio-Pulmonary Resuscitation (CPR) that delivers a controlled shock to someone in cardiac arrest, enhancing their chances of survival.

About the program

The NSW Government is allocating up to $500,000 in funding for the 2024/25 Local Sport Defibrillator Grant Program, offering grants of up to $3,000 to eligible sports clubs and facility owners.

In 2024/25, funding will be available to applicants from the bottom five Socio-Economic Indexes for Areas (SEIFA), as ranked by the Australian Bureau of Statistics, or those demonstrating financial hardship. This approach aims to prioritize funding for those who need it most.

Important dates

  • Program opened: 9:00am Tuesday 17 September 2024.
  • Program closing: Upon funding allocation being exhausted or by 1:00 pm on 27 November 2024 whichever is earlier.

Key objectives

The main goals of the Local Sport Defibrillator Grant Program for 2024/25 are:

  • To assist local sports and recreational clubs or related incorporated organisations in the most disadvantaged areas of NSW in acquiring an AED package.
  • To enhance access to these devices throughout NSW.

Funding availability

The grant amount will cover the cost of an approved AED package, up to $3,000. Applicants can apply for one AED package and are allowed only one application per financial year.

Please note that applicants who have previously received funding from the Local Sport Defibrillator Program can apply again, but they will only be funded if the program’s budget has not been fully allocated by the closing date.

Eligible applicants

Applicants must meet specific eligibility criteria, which can be demonstrated in one of two ways.

Option 1: Applicants can show that their primary clubhouse or facilities, or the majority of their sporting or recreational activities, are situated in an eligible postcode, defined as being within the lowest five deciles of the Australian Bureau of Statistics’ Socio-Economic Indexes for Australia (SEIFA). This can be demonstrated by:

  • The registered address of the applicant organisation must be within an eligible postcode.
  • Applicants must provide clear evidence that their sporting or recreational activities primarily occur at facilities located in an eligible postcode.
  • Applicants should demonstrate that the majority of their participants live in eligible postcodes.

Option 2: Applicants can present evidence of experiencing financial hardship, which can be demonstrated by:

  • providing clear evidence that they cannot meet essential club expenses or other financial obligations as they become due.

Details regarding the types of evidence required will be included in the application form and can also be found in the frequently asked questions section.

More information can be found here.

Newcastle Jets confirmed Brydens Lawyers as major partner

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Image credit: Newcastle Jets website

The Newcastle Jets have confirmed Brydens Lawyers as their 2024/25 Major Partner and Official Legal Partner.

Brydens Lawyers will be showcased on the front of the Jets’ Men’s Home, Away, and alternate jerseys, as well as on the back of the Women’s Home, Away, and alternate jerseys during the club’s 20th anniversary season in the A-League.

A top law firm in NSW known for offering Free* Legal Advice in the communities they serve, Brydens Lawyers, have been long-time supporters of local sports in the Newcastle and Hunter region for many years.

Newcastle Jets fans and members got their first glimpse of the 2024/25 season playing kits two weeks ago, as the club revealed the Men’s and Women’s Home and Away uniforms.

Principal of Brydens Lawyers Lee Hagipantelis said via press release.

“Brydens Lawyers is thrilled to announce its partnership with the Newcastle Jets as the Major Partner, affirming its commitment to supporting sport and the community in the Newcastle and Hunter region,” he said.

“The Newcastle Jets are a cornerstone of the local sporting landscape, and this sponsorship is a natural extension of Brydens Lawyers’ mission to give back to the community and encourage engagement in sport at all levels.

“We believe that investing in local sports not only promotes healthy lifestyles but also fosters a sense of unity and pride within the community. We are excited to be part of the Newcastle Jets’ journey and to contribute to their success.

“The sponsorship will provide the Newcastle Jets with essential resources to enhance their pathway and elite programs, and the supporters of the Jets, together with the broader community, will continue to avail themselves of the expert legal advice and representation that Brydens Lawyers has provided for over 50 years.”

Newcastle Jets CEO, Shane Mattiske, said via press release.

“The Club is very excited to have the support of such a preeminent Australian business and importantly an organisation that makes a significant contribution to this region here in Newcastle,” he said.

“We appreciate Lee’s and Brydens Lawyers’ support of both our Men’s and Women’s A-League teams as we enter an exciting new era at the club.

“We call on all Novocastrians to get behind the Jets with our Men’s opening game at McDonald Jones Stadium on Saturday 19 October against Melbourne City and our Women’s home opener on November 3 at No. 2 Sportsground against the Wanderers.”

The Jets plan to unveil their 2024/25 alternate kit at a future date.

Brydens Lawyers will offer several Free Legal Advice Consultations at local Wests Club throughout the year.

For more information about the law firm, click here.

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