Leeds United sign biggest commercial deal in club history

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Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of the club.

The partnership starts from the 2020/21 season and is a multi-year deal. The agreement is the biggest commercial deal Leeds has ever signed.

However the exact number of years the deal goes for and how much the agreement is worth has not been released by the club.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” Leeds United Executive Director Paul Bell said about the deal.

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

SBOTOP’s logo will appear on Leeds’ playing and training kits. Last month the club also confirmed an Adidas kit deal – Leeds’ 2020/21 kit is due to be released in the coming weeks.

“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base,” Executive Director at Celton Manx/SBOTOP, Bill Mummery said in a statement.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”

Leeds also announced a new two year sponsorship deal with Clipper Logistics, an existing partner of the club.

Clipper Logistics are now the official logistics partner and training kit sponsor of the club. Clipper Logistics’ logo will feature on signage at Leeds’ training ground and stadium as well as on the club’s training kit.

Leeds won the 2019/20 English Football League Championship and will compete in the upcoming English Premier League season starting on September 12.

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Off the Pitch Podcast: Manny Spanoudakis on Cisco Systems

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Image credit: St George City

In episode seven of Soccerscene’s Off the Pitch podcast, St George City FA Head Coach and Regional General Manager at Cisco Manny Spanoudakis joins the show to talk about his role at Cisco, as well as his experience and philosophy in coaching.

As the Regional General Manager for the Sports & Entertainment Solutions Group at Cisco, Spanoudakis is responsible for developing, leading and executing strategy in the Asia Pacific, Japan and China region.

Cisco is a global tech leader that’s helping organisations stay connected and secure in today’s AI-driven world.

For over 40 years, Cisco has played a key role in safely connecting people and businesses around the globe.

Spanoudakis spoke about his experience working on a range of stadiums and venues across Australia as a part of his role at the company.

“I guess if we just focus on the Australian market, there’s been an abundance of projects we’ve been very fortunate to have great success with,” he said on the podcast.

“If I start in Perth, I guess, and work my way east off the stadium is a major project, then we’re just doing a major refresh there after the original opening in 2018, Adelaide Oval, another major customer of ours.

“The Melbourne Cricket Ground just underwent significant and is still undergoing significant technology upgrades, it’s a project and a customer we’ve worked on for well over a decade.

“Marvel Stadium, the Melbourne Olympic Park precinct, the VRC in Flemington, Kardinia Park and GMHBA Stadium and Melbourne Racing Club, so there’s a very strong, we have a very strong customer base in Melbourne.”

Although his role as Regional General Manager at Cisco keeps him busy, Spanoudakis still finds time to pursue coaching and currently serves as the head coach at St George City FA.

Spanoudakis reflected on his early start in coaching—once the youngest coach in the league—and explained how his philosophy was deeply influenced by his upbringing and his father’s passion for football.

“When I transitioned into coaching, I was still relatively young,” he continued to say.

“It’s funny because I was talking to someone the other day that when I started coaching first grade in the NPL, NPL 1, I guess, or whatever the equivalent is in Victoria, the NPL, I was the youngest coach in the league in 2001 and now I think I’m the oldest coach in the league.

“But my coaching philosophy and my principles were very much shaped by my upbringing.

“I listened to Ange and people of my generation talk about the influence parents and fathers had and my dad was a footballer, was a very, very knowledgeable student of the game, so that shaped my upbringing.”

To learn more about his role at Cisco, listen to the full interview with Manny Spanoudakis on episode seven of Soccerscene’s Off the Pitch Podcast – available on all major podcasting apps.

AFC Youth Online Session Champions Emotional Wellbeing

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Image Credit: AFC

The Asian Football Confederation (AFC) has reaffirmed its strong commitment to the success of Asian teams with the delivery of the AFC Youth Online Session 2025, held on Thursday.

Nearly 120 participants from 41 Member Associations (MAs) took part in the session, which kicked off with an update on the highly regarded AFC Elite Youth Scheme—currently endorsed by 27 member nations.

Chaired by AFC Technical Director Andy Roxburgh, the virtual session delved into two key focus areas: supporting academies and youth coaches in developing and managing talented young footballers, and strengthening elite youth development programs across the region.

Following Australia’s victory at the AFC U20 Asian Cup™ China 2025 earlier this year, the session also included a special discussion with Trevor Morgan, Head Coach of the championship-winning squad. Morgan offered valuable insights into the team’s journey to success, touching on everything from his coaching philosophy to the preparation and planning that led up to the tournament.

“My mantra is always to instill a mentality among youngsters where they’re not scared to make positive mistakes and not be punished for it,” he said via press release.

“We always encourage the players to play an open game and be unpredictable, which worked out well for Australia as the team scored in a variety of ways and did not just depend on set pieces.”

With the Young Socceroos also taking out the tournament’s Fair Play Award, Morgan spoke further on key topics such as player discipline, building team unity, adapting communication to better connect with younger players, and managing the emotional pressures of high-stakes competition.

Morgan’s session paved the way for the next speaker, Aspire Academy’s Maria Ruiz de Ona, who emphasised the importance of youth coaches developing emotional intelligence, empathy, and effective communication skills.

Building on these points, the Qatar Football Association’s Fahad Abdulla Al Zarraa stressed the importance of embedding emotional intelligence into coach education programs to foster stronger, more positive player-coach relationships. The evening concluded with an engaging Q&A session, where participants actively shared questions and reflections.

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