Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of the club.
The partnership starts from the 2020/21 season and is a multi-year deal. The agreement is the biggest commercial deal Leeds has ever signed.
However the exact number of years the deal goes for and how much the agreement is worth has not been released by the club.
“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” Leeds United Executive Director Paul Bell said about the deal.
“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.
“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”
SBOTOP’s logo will appear on Leeds’ playing and training kits. Last month the club also confirmed an Adidas kit deal – Leeds’ 2020/21 kit is due to be released in the coming weeks.
“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base,” Executive Director at Celton Manx/SBOTOP, Bill Mummery said in a statement.
“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”
Leeds also announced a new two year sponsorship deal with Clipper Logistics, an existing partner of the club.
Clipper Logistics are now the official logistics partner and training kit sponsor of the club. Clipper Logistics’ logo will feature on signage at Leeds’ training ground and stadium as well as on the club’s training kit.
Leeds won the 2019/20 English Football League Championship and will compete in the upcoming English Premier League season starting on September 12.