Leeds United content will be available on the video-only football platform Dugout – after the club signed with the digital media company.
A range of digital content including archive footage of former Leeds stars such as Tony Yeboah, Mark Viduka and Lee Bowyer will be featured on the Dugout mobile app and on Dugout.com.
Leeds United Executive Director Paul Bell explains that the partnership allows Leeds to further connect with fans all over the globe.
“Over recent seasons we have been working hard to grow the Leeds United brand both on and off the pitch, with last season’s promotion to the Premier League testament to that,” he said.
“Since returning to the Premier League we are seeking to tell our exciting story to fans around the world and have managed to secure a number of exciting content partnerships to help facilitate that goal, working with OneFootball to reach millions of fans through their platform, partnering with Roc Nation to amplify our brand and content in the USA and most recently collaborating with Ninjas in Pyjamas as we enter the eSports arena for the first time.”
The partnership hopes to attract new fans to the club via curated digital content.
Dugout was founded in 2016, by A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.
The platform receives over 400 million views a month and is partnered with more than 120 football organisations.
Dugout also provides revenue for clubs with adverts either before or during a club’s content.
Co-Founder and Chairman of Dugout, Elliot Richardson, addressed how Leeds is an iconic club with a large fan base.
“It is a club that is digitally innovative and we are looking forward to working alongside them to provide high-quality, bespoke and exclusive football content during the first season back in the top flight,” he said.
“Our extensive global network of premium publishers will now have access to the latest Leeds content ensuring the club can reach a truly global audience via new channels.”