Leeds United sign Dugout content deal

Leeds United content will be available on the video-only football platform Dugout – after the club signed with the digital media company.

A range of digital content including archive footage of former Leeds stars such as Tony Yeboah, Mark Viduka and Lee Bowyer will be featured on the Dugout mobile app and on Dugout.com.

Leeds United Executive Director Paul Bell explains that the partnership allows Leeds to further connect with fans all over the globe.

“Over recent seasons we have been working hard to grow the Leeds United brand both on and off the pitch, with last season’s promotion to the Premier League testament to that,” he said.

“Since returning to the Premier League we are seeking to tell our exciting story to fans around the world and have managed to secure a number of exciting content partnerships to help facilitate that goal, working with OneFootball to reach millions of fans through their platform, partnering with Roc Nation to amplify our brand and content in the USA and most recently collaborating with Ninjas in Pyjamas as we enter the eSports arena for the first time.”

The partnership hopes to attract new fans to the club via curated digital content.

Dugout was founded in 2016, by A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

The platform receives over 400 million views a month and is partnered with more than 120 football organisations.

Dugout also provides revenue for clubs with adverts either before or during a club’s content.

Co-Founder and Chairman of Dugout, Elliot Richardson, addressed how Leeds is an iconic club with a large fan base.

“It is a club that is digitally innovative and we are looking forward to working alongside them to provide high-quality, bespoke and exclusive football content during the first season back in the top flight,” he said.

“Our extensive global network of premium publishers will now have access to the latest Leeds content ensuring the club can reach a truly global audience via new channels.”

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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