LFP and Oris combine for a unique partnership to develop new sustainability methods

Ligue 1

Ligue de Football Professionnel (LFP) have reached an agreement with Swiss watchmakers Oris as part of an innovation partnership.

Oris have penned a three-year deal till 2025 to become the official timekeeper of several LFP competitions which Ligue 1 Uber Eats, Ligue 2 BKT, Trophée des Champions as well as e-Ligue 1.

Oris, being the official timekeeper, are constantly researching accuracy mechanisms and have also developed new calibres. These calibres tender to technical characteristics of precision mechanisms which are currently superior to the standards set by Swiss official Control (COSC). Oris also hopes these new calibres become the new standard in the foreseeable future.

In addition to being the official timekeeper, the innovative partnership also ensures Oris as the first sustainability partner of the LFP. The foundations of the partnership are based on shared values and strong commitments to social and environmental issues.

For over two decades, Oris have been on a mission to “Change for the Better” and have been responsible for various societal and environmental partnerships and foundations, such as the Coral Reef Restoration Foundation becoming a central element of Swiss watchmakers philosophy.

Speaking about the partnership Marco Gemperli, Region Director of Oris SA and Managing Director of Oris France, said via press release:

“We are very proud to work alongside the LFP with this innovative agreement, our shared ambitions have naturally brought us together to make Oris the first “Official Timekeeper & Sustainability Partner” of the LFP,” he said.

“As an independent Swiss watch company, Oris seeks to give meaning to its actions; for more than 20 years, commitment to social and environmental causes has been in our DNA and at the heart of our core values. Through football, this partnership will be a great voice for our respective responsible programmes: “Change for The Better” and “Playing as a Team!”. Over the next three years, it will be implemented on the field by committed co-written ecological and societal actions.”

One of LFP’s corporate social responsibility programs “Playing as a team”, is set up to be committed to French professional football’s various causes which include climate change, the fight against discrimination, child protection and many more.

When asked about the partnership, Mathieu Ficot, Deputy General Manager at LFP added via press release:

“We are delighted to welcome Oris as a partner of Ligue 1 Uber Eats and Ligue 2 BKT. In addition to demonstrate the attractiveness of our two flagship competitions, this agreement with Oris, an innovative and committed brand and the first sustainability partner of the LFP, will enable the LFP to strengthen our CSR strategy.”

Along the guidelines, values and principles of the partnership, Oris and LFP have a unique opportunity to organise tangible social and environmental actions.

Football Victoria choose INTIX as exclusive ticketing provider

Football Victoria have confirmed a new and exciting partnership with ticketing and membership company INTIX, which will commence in 2024 in time for next season.

INTIX will become the exclusive ticketing provider for all FV-managed events and will be the preferred provider for events at The Home of the Matildas.

This collaboration will also make FV’s event management more efficient and improve communication with fans and sponsors through their CRM systems.

INTIX is an Australian owned and operated company that specialise in event operations, ticketing and marketing specifically for sporting events.

The company was established in 2017 by Alex Grant with an ambitious goal to provide the best ticketing platform available to event organisers, clubs and venues.

INTIX partnered with Melbourne Victory to provide digital ticketing for all its corporate hospitality functions, and they have worked many high-scale football events.

The company also has experience in the NBL with the Tasmanian JackJumpers and in 2021 worked with AFL Victoria to supply ticketing services to metropolitan leagues and clubs.

This partnership for FV scratches the surface for what is the possibility in the future for NPL and A-League matches that have completely different systems. The expensive processing fees of Ticketek and Ticketmaster have left many fans frustrated at the process of purchasing their ticket and success with this collaboration could see INTIX expand inside the sport of football.

FV Executive Manager of Commercial, Chris Speldewinde, spoke about the improvements to matchday operations that will be made through this collaboration.

“We are thrilled to join forces with INTIX. Their state-of-the-art ticketing and CRM solutions will not only optimise our operations but also elevate our engagement with fans and sponsors. This collaboration signifies an exciting new chapter for Football Victoria,” he said in a statement.

INTIX’s advanced ticketing system will simplify the purchasing of tickets to these events and be readily available to fans online, reducing wait times to provide seamless access into events.

As the Home of the Matildas begins to stage bigger events, this partnership importantly professionalises the experience of getting to the seat and helps FV manage big crowds a lot easier.

It’s a collaboration that allows FV to focus more on strategic growth initiatives and delivering a better experience for fans and stakeholders.

Uncertainty looms around National Second Tier’s future

The highly anticipated National Second Tier (NST) in its proposed format is set to be postponed by Football Australia, with the body looking to find alternative ways to include these NPL clubs into a similar structure that would be more financially viable.

Vince Rugari of the Sydney Morning Herald broke the news on Tuesday claiming the highly ambitious second tier was likely going to be put on hold after the original plan was to have 10 to 14 foundation clubs forming a separate league, without promotion or relegation to start.

There was a very high financial threshold that the eight foundation clubs needed to reach in order to be granted a licence and unfortunately with rumours of some in the eight sceptical of its viability, other NPL clubs with a proposal in the original plan have backed away from the idea for the time being.

For what is meant to be a ‘national competition’, having clubs from NSW and Victoria only is quite restricted but the search for a financially strong club outside of the two states, willing to take that massive financial risk, is a task that is too difficult in the country’s current state of football affairs.

There has been a lack of a clear message from Football Australia across the past 12 months. The eight foundation clubs were left on standby about important information like the correct format, whether it was going to expand to 10 or 12 teams that Football Australia promised multiple times, or when the league would actually kick off in winter of 2025 or beyond that considering the shaky A-League finances being the main subject of discussion surrounding the initial success of the NSD.

After the A-Leagues controversial call to reduce initial funding of top tier clubs to $530k a year from its usual $2m a year, a properly run second division seems like a task too far down its priority list despite the positive feedback it has received from fans and clubs about implementing a ‘transformative’ system mirroring European football.

An idea being floated around as a possible solution to the unviability of a separate league is to add existing A-League teams to the ‘Champions League-style’ second division, which would essentially be a more exclusive version of the existing Australia Cup.

Football Australia CEO James Johnson told The Asian Game exclusively that “we will have a (national) second tier it will exist,” but the home and away format played during the winter is a long shot and the foundation clubs are left in limbo wondering what their immediate futures are considering the heavy financial investment they will have to make if it goes ahead.

This whole saga has been a case of Football Australia pushing away the problems that quickly arose from this ambitious idea and being too reactive when it comes to finding a solution that would be fair for the foundation clubs financially.

The NSD must wait and not force itself into a fragile Australian football landscape that has many more issues it must worry about in the top flight before building a second division that could financially damage some of the most historic clubs in Victoria and NSW.

In a world where Australian football needs authority and structure, the collapse of the original idea of the NSD proves there is a long way to go and communication towards the clubs and fans involved has to improve.

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