Liberal commits to building a home ground for Western United if elected

Western United

Melbourne’s western suburbs will be home to a brand-new sporting and community precinct in its heartland, if Liberal win the upcoming Victorian state election.

Liberal has committed to invest $100 million towards the construction of this key new “Wyndham Stadium and Community Recreation Precinct” as step one in a major investment to support the basic infrastructure needs of Melbourne’s growing western suburbs long neglected by the Andrews Labor Government.

The centre piece of the new precinct is a 15,000-seat unique three-sided stadium, based on similar NFL stadiums in the USA, that will be the new home of the Western United Soccer team – the current A-League champions.

Following extensive discussions with the local community, this funding commitment will enable the establishment of significant grassroots sporting and community facilities including:

An indoor arena with up to 8,000 seats for basketball, netball, concerts, and cultural events,

  • A multi-level multi-sports centre, with levels for basketball, netball, futsal, combat sports, cricket and tennis,
  • A swim school,
  • Childcare providing up to 300 places,
  • Community meeting spaces,
  • Open access outdoor tennis, basketball, netball and futsal courts.
  • A new train station, which will be constructed within a short walk from the action.
  • More than 800 jobs will be supported during construction of the precinct and up to 6,500 jobs once completed.

The new open-ended stadium will also have capacity to other sports including rugby league, rugby union and major concerts.

Leader of the Liberal Party, Matthew Guy, said the announcement was a key pillar to the Liberals and Nationals’ commitment to ensuring the growing western suburbs have the infrastructure it deserves.

“Melbourne will now be the Australian home of soccer and that’s fantastic. Building this precinct is not only a winner for the western suburbs, but a winner for all Victorians,” Guy said in a statement.

“This project will put thousands of locals in jobs, and provide a space for the community to use and be proud of for decades to come.”

Western Melbourne Group Chairman, Jason Sourasis, added via Liberal Victoria it was a proud moment for everyone involved.

“The impact that this facility and the broader precinct will have on not only the local Wyndham community, but the whole of the West of Melbourne, will be enormous and we are so proud to have this commitment from the Victorian Liberals and Nationals.”

Uncertainty looms around National Second Tier’s future

The highly anticipated National Second Tier (NST) in its proposed format is set to be postponed by Football Australia, with the body looking to find alternative ways to include these NPL clubs into a similar structure that would be more financially viable.

Vince Rugari of the Sydney Morning Herald broke the news on Tuesday claiming the highly ambitious second tier was likely going to be put on hold after the original plan was to have 10 to 14 foundation clubs forming a separate league, without promotion or relegation to start.

There was a very high financial threshold that the eight foundation clubs needed to reach in order to be granted a licence and unfortunately with rumours of some in the eight sceptical of its viability, other NPL clubs with a proposal in the original plan have backed away from the idea for the time being.

For what is meant to be a ‘national competition’, having clubs from NSW and Victoria only is quite restricted but the search for a financially strong club outside of the two states, willing to take that massive financial risk, is a task that is too difficult in the country’s current state of football affairs.

There has been a lack of a clear message from Football Australia across the past 12 months. The eight foundation clubs were left on standby about important information like the correct format, whether it was going to expand to 10 or 12 teams that Football Australia promised multiple times, or when the league would actually kick off in winter of 2025 or beyond that considering the shaky A-League finances being the main subject of discussion surrounding the initial success of the NSD.

After the A-Leagues controversial call to reduce initial funding of top tier clubs to $530k a year from its usual $2m a year, a properly run second division seems like a task too far down its priority list despite the positive feedback it has received from fans and clubs about implementing a ‘transformative’ system mirroring European football.

An idea being floated around as a possible solution to the unviability of a separate league is to add existing A-League teams to the ‘Champions League-style’ second division, which would essentially be a more exclusive version of the existing Australia Cup.

Football Australia CEO James Johnson told The Asian Game exclusively that “we will have a (national) second tier it will exist,” but the home and away format played during the winter is a long shot and the foundation clubs are left in limbo wondering what their immediate futures are considering the heavy financial investment they will have to make if it goes ahead.

This whole saga has been a case of Football Australia pushing away the problems that quickly arose from this ambitious idea and being too reactive when it comes to finding a solution that would be fair for the foundation clubs financially.

The NSD must wait and not force itself into a fragile Australian football landscape that has many more issues it must worry about in the top flight before building a second division that could financially damage some of the most historic clubs in Victoria and NSW.

In a world where Australian football needs authority and structure, the collapse of the original idea of the NSD proves there is a long way to go and communication towards the clubs and fans involved has to improve.

Melbourne Knights to kick-start NordVPN’s ventures in the Australian football market

Melbourne Knights FC have announced their latest partnership with one of the world’s leading VPN providers, NordVPN.

Established in 2012, NordVPN is a Lithuanian VPN service that aims to provide secure and private access to the internet. It works by enveloping all of your online activities in a layer of encryption and hiding information about your virtual location.

This enables users to stay invisible to hackers, your internet service provider (ISP), governmental agencies and others from looking while you’re browsing the net. NordVPN also protects data such as bank details from potential attacks.

NordVPN has partnered with many clubs in Europe – such as Rangers, Atlético Madrid and Barnsley – and now they are venturing out to clubs around Australia.

Speaking with Soccerscene, Head of Commercial Operations at Melbourne Knights FC, Ange Hrastov, and NordVPN Country Manager for Australia and New Zealand, Ian Wheller, discuss the early discussions between them, the main outcomes from this partnership and potential collaborations between the pair in the future.

What were the early discussions like between NordVPN and the Melbourne Knights?

Ange Hrastov: NordVPN reached out to us and sent the Club an email, just asking whether we were interested in partnership opportunities with NordVPN.

It was right in the middle of all our other sponsors and at the time we were doing our season launch. We got back to NordVPN and said we’re always open to partnership opportunities as we’ve done with others.

We also asked them for a little bit of clarity on what they wanted and what the opportunity represented.

So that’s when I got a hold of Ian and both of us had a chat and he explained a couple of ways you can go; you can get a percentage of each subscription that they get, or we can get a flat fee. So, we chose the flat fee with them and that’s how it was.

As a Club, we’re just looking for opportunities to expand our network and our business partner base. We also saw it as an opportunity to be able to offer to our members, particularly our younger ones, who are more tech savvy and something that could benefit them in conjunction with being associated with the Club.

Ian Wheller: NordVPN reached out directly to Melbourne Knights. Australia is a relatively mature market for NordVPN, but local sports clubs are an area where we’ve seen great success in European markets that we want to try and replicate here.

We’ve had success with top-tier clubs such as Rangers FC and Barnsley FC, all the way down to the lower leagues, showcasing growth opportunities.

What were the main outcomes for both parties in this partnership?

Ange Hrastov: From our perspective at Melbourne Knights, our sponsor base and our business partner base have been pretty much the same businesses, and that’s been the case for many years now.

I came into it saying that we actually do need to start to expand our business partner network. We were looking for business partners that could also contribute in terms of their business experience, knowledge and acumen towards the future success of our club as much as any financial benefit we obtain from such partnerships.

It’s not just about the dollars, we wanted to see how the two businesses could coexist and work together. One of the things that they did before we made any decisions to partner with NordVPN is they pointed us in the direction of what they’ve been doing in the UK with football clubs.

It was Ipswich Town that they have a partnership with over in the UK in the Championship, and I looked at the website and it appeared a good fit. They seem to have a healthy partnership and relationship with Ipswich Town, and we thought why not give it a crack?

This is an opportunity that takes us into areas that we haven’t worked with before and to partner with someone where we give back to our members, it is a partnership where our members can tangibly gain from it.

Ian Wheller: Due to our successful partnerships in Europe with football teams, we’ve decided to follow a similar trend in Australia due to the closely aligned love for the game. Bringing it back to Melbourne Knights specifically, we purposely targeted the lower leagues to begin with to understand growth appetite and partnering with the Melbourne Knights is a great way for us to support the local community.

We are looking to grow brand awareness and subsequent customer subscriptions off the back of the Melbourne Knights sponsorship and the plan is to roll this out nationally to clubs that we see are a good fit.

Are there any future collaborations being discussed after the agreement of this partnership such as jersey and pitch sponsorships?

Ange Hrastov: At the moment, there have been very limited discussions and we’re at very early stages. We will need to see how it goes for both them and us in terms of what kind of return they get for what they’re doing.

Let’s show them what the outcome can be and how successful it can be and from that point, then we can start talking about further opportunities that we can look at with NordVPN.

Let’s walk first, then once we’ve established a relationship, we’ll start running later.

Ian Wheller: We are starting light when it comes to sponsorships across Australia. Both pitch and jersey sponsorship are positive for the future, our current approach will allow us to test different strategies.

Due to this partnership between the Melbourne Knights and NordVPN, fans have been given an exclusive offer when they sign up with NordVPN. The offer is a 72% discount off monthly plans and a Saily eSim for those who are planning to go overseas.

For more information, visit the article about the partnership on the Melbourne Knights website.

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