LIGR and PlaySight form new partnership

PlaySight LIGR partnership

Leading global sports video technology platform PlaySight have announced a new partnership with LIGR, who are a main provider of cloud broadcast graphics for sports leagues and broadcasters at all levels.

PlaySight’s live and on demand automated sports OTT platform will seamlessly integrate with LIGR’s best in-class live graphics software, ensuring a pro-level viewing experiencing for fans of sports leagues, teams and organisations from around the world.

LIGR’s technology streamlines in-game production costs and enables teams to integrate sponsors, generate reports and build their brand through the enhancement of their live and on demand video.

With this new partnership, LIGR is building a white label and customised solution for PlaySight and the thousands of sports courts, fields, rinks and facilities that its technology connects all across the sports world.

The two companies first reached an agreement back in 2019 in Belgium with the EuroMillions Basketball League, and have been working together across the sporting world ever since. This latest announcement is the culmination of years of work behind the scenes and will result in an easy-to-use interface for clients of both companies.

“We are thrilled today to officially announce our partnership and technology integration with PlaySight,” Luke McCoy, LIGR’s Co-Founder and CEO Luke McCoy said.

“Their live streaming and video platform is among the best in sports, and from listening to clients we know that there is a real need for the combined offering that we will be putting together with them.

“PlaySight’s platform has been proven out across the top sports all over the world, and we look forward to taking their video to the next level with our live sports broadcast graphics platform, and specifically a white label solution to create a one-stop shop for their clients across the sporting world.”

The integration will give clients of PlaySight a single workflow for all of their live broadcast needs, with specific graphics for each sport, and customisation options for brand enhancement, sponsor integration, new monetization opportunities and much more.

“Luke and the team at LIGR are the leaders in the automated live sports graphics market, and we cannot wait to bring this new technology platform to our customers,” PlaySight Co-Founder and CEO Chen Shachar said.

“While the core technologies may differ, we share a vision with the team at LIGR – to bring pro-level and sophisticated technology to all levels of sports, all over the world. The need from our customers, whether it is a league, college athletic department, high school team or high-performance academy is all the same: to find new, creative and exciting ways to engage with their communities and fans through live and on demand video content.”

Previous ArticleNext Article

How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

Most Popular Topics

Editor Picks

Send this to a friend