LIGR partnership with Pixellot to automate live streaming of sports events

LIGR partners with Pixellot

LIGR, an innovative cloud-based live graphics platform for sports and Pixellot, the world’s leading provider of AI-Automated sports video and analytics solutions – have integrated a solution for live broadcasting and streaming, forming an agreed partnership.

The brand-new automated solution will provide a new level of graphic visualisations by engaging with live stats and promotional graphics.

LIGR’s platform focuses on powering TV-quality, data-rich and automated live sports graphics – a factor that was key to the partnership with Pixellot, who specialise in a market-leading AI-automated sports solutions.

LIGR specialises in professional-quality graphic overlays and templates that are integrated automatically into the game. It is made scalable and cost-effective by little need for customisation. Together with Pixellot’s production and multi-featured OTT distribution, leagues and clubs can now connect with fans better and monetise live streams at a whole new level.

“It is great to be able to partner with Pixellot to provide their customers with automated, TV-quality live graphics,” LIGR Co-Founder and CEO Luke McCoy said as part of the announcement.

“Progressive sports leagues and broadcasters who use Pixellot to automate their sports production like the Football Association of Ireland, The Israel Basketball Association, and others can now add automated live graphics, real-time data integrations and advertising to their sport broadcasts. Now more than ever, limited budgets can deliver a richer viewing experience for fans on par with traditional broadcasting solutions, and as a result, improve monetization opportunities.”

Pixellot technology solutions are serving a growing number of sports associations and leagues throughout the world including the FAI, the Scottish SPFL, the Korean, Mexican and Polish FA, as well as the IBBA. Other Pixellot-powered leagues in the US, Europe and Latin America are in negotiations to implement the new solution including the Football Association of Ireland.

“Pixellot is always raising the bar when it comes to fan engagement and bringing added value to clubs and teams and their fans,” Pixellot CRO Elad Manishviz said relating to the partnership.

“With the addition of automated high-level graphics and game info to our solution, the opportunities for greater commercialization can now be realized. Our goal is to provide a truly immersive experience that will make sponsorships and additional revenue streams more feasible than ever.”

Pixellot’s extensive experience in providing cost-efficient live coverage for professional and amateur sports has made it the solution of choice for thousands of teams and federations. Its end-to-end award-winning, AI-automated technology is installed in thousands of venues around the world that stream over 80,000 games per month, engaging fans and enriching their viewing experience with relevant and interesting statistics and beautiful graphics.

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Football West and Persebaya Surabaya FC sign three-year MoU

Football West and Persebaya Surabaya FC have formalised their partnership by signing a three-year Memorandum of Understanding (MoU), marking a significant step in their collaboration.

The agreement was signed by Football West CEO Jamie Harnwell and Persebaya Surabaya CEO Azrul Ananda in the presence of Western Australia’s Minister for Sport and Recreation, David Templeman.

This MoU sets the foundation for a talent development and exchange program between Football West, the governing body of football in Western Australia, and Persebaya Surabaya FC, one of Indonesia’s top-tier football clubs.

As part of the agreement, plans are already in motion for Persebaya’s senior team to visit Western Australia next year. The club, currently leading Liga 1, Indonesia’s top football league, will participate in various football-related activities.

Football West’s relationship with Persebaya Surabaya dates back to 2018 when the Indonesian club’s youth team visited Perth for a three-match tour. The following year, Football West reciprocated by sending an Under 19 State team to Surabaya, where the visit was also a success.

Football West CEO Jamie Harnwell spoke in length on the importance of this partnership and their connection to Indonesia.

“Football West is delighted to renew our relationship with Persebaya Surabaya and we look forward to creating sporting and cultural opportunities through our shared love of football,” he said in a press release.

“Indonesia is a natural sporting partner for WA. Football is the No1 sport in Indonesia and we know from when we took our team to Surabaya in 2019 that they love Australian football.

“It has been a pleasure to host Azrul and his team this week, showing them several venues including the Sam Kerr Football Centre. We have had strong discussions about what we can achieve and it is very exciting.

“Football West’s Asian Engagement Strategy is a pillar of our Strategic Plan and this Memorandum of Understanding shows how committed we are in this area. We would like to thank Minister Templeman and the Department of Local Government, Sport and Cultural Industries for their ongoing support for Football West in developing these relations,” he concluded.

Azrul Ananda, President of Persebaya Surabaya shared the same sentiment  about the extension of the partnership.

“We are happy to finally be able to continue our collaboration with Football West,” he said in a press release.

“During several days in Perth, the Persebaya management team has received much information regarding a visit from the Persebaya senior team in July 2025 for mini training camps and other cultural activities.

“Thank you to Jamie Harnwell and friends at Football West, Western Australia Sport and Recreation Minister Mr David Templeman, and Consulate General of Indonesia Mrs Listiana Operananta for their big support.

“We believe that the agreement between Persebaya and Football West over the next three years will strengthen people-to-people relationships between the people of East Java and Western Australia.”

This MoU signifies a deepening relationship between football organisations in Western Australia and Indonesia.

It creates an official platform for talent sharing and the development of players, coaches, and officials through exchange programs.

By facilitating visits and collaborative activities, the partnership also promotes cultural understanding between the two regions.

This deal is very important for Western Australian football and its attempt to expand their Asian representation.

Bank of America confirmed as Official Partner of Club World Cup

FIFA has confirmed Bank of America as the newest Official Partner of the FIFA Club World Cup 2025. The agreement builds off of a deal from earlier this year, when Bank of America was confirmed as the Official Bank Sponsor of the FIFA World Cup 2026.

The declaration of partnership was made ahead of the official draw for the Club World Cup in Miami later this week.

The Club World Cup will welcome 32 of the best clubs from every confederation to the United States for the most expansive club tournament in history.

Club World Cup matches will be hosted across 11 American stadiums, allowing for Bank of America and FIFA to create positive influential economic and social impact to local communities.

FIFA President Gianni Infantino professed excitement for the upcoming collaboration.

“We are thrilled to have Bank of America on board for the inaugural 32-team FIFA Club World Cup,” he said via press release.

“In recent months we’ve enjoyed detailed discussions with Bank of America’s leadership about FIFA’s mission both on and off the pitch, so we’re delighted that they’ve joined us on our journey to redefine global club football in addition to working side-by-side with us for FIFA World Cup 2026.

“As a global organisation with operations around the world and in every tournament host city, Bank of America is a perfect partner for this ground-breaking tournament.”

Bank of America’s Chair and CEO, Brian Moynihan, detailed the successful outcomes of the partnership. 

“This partnership with FIFA, for both World Cup 2026 and now Club World Cup 2025, sharpens our focus on deepening client relationships through the most iconic sporting events in the world, and generating lasting economic impact, globally and locally,” he said in a press release.

The FIFA Club World Cup 2025 will kick off on in Miami June 15, and run until July 13, 2025, in New York New Jersey.

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