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LIGR partnership with Pixellot to automate live streaming of sports events

LIGR partners with Pixellot

LIGR, an innovative cloud-based live graphics platform for sports and Pixellot, the world’s leading provider of AI-Automated sports video and analytics solutions – have integrated a solution for live broadcasting and streaming, forming an agreed partnership.

The brand-new automated solution will provide a new level of graphic visualisations by engaging with live stats and promotional graphics.

LIGR’s platform focuses on powering TV-quality, data-rich and automated live sports graphics – a factor that was key to the partnership with Pixellot, who specialise in a market-leading AI-automated sports solutions.

LIGR specialises in professional-quality graphic overlays and templates that are integrated automatically into the game. It is made scalable and cost-effective by little need for customisation. Together with Pixellot’s production and multi-featured OTT distribution, leagues and clubs can now connect with fans better and monetise live streams at a whole new level.

“It is great to be able to partner with Pixellot to provide their customers with automated, TV-quality live graphics,” LIGR Co-Founder and CEO Luke McCoy said as part of the announcement.

“Progressive sports leagues and broadcasters who use Pixellot to automate their sports production like the Football Association of Ireland, The Israel Basketball Association, and others can now add automated live graphics, real-time data integrations and advertising to their sport broadcasts. Now more than ever, limited budgets can deliver a richer viewing experience for fans on par with traditional broadcasting solutions, and as a result, improve monetization opportunities.”

Pixellot technology solutions are serving a growing number of sports associations and leagues throughout the world including the FAI, the Scottish SPFL, the Korean, Mexican and Polish FA, as well as the IBBA. Other Pixellot-powered leagues in the US, Europe and Latin America are in negotiations to implement the new solution including the Football Association of Ireland.

“Pixellot is always raising the bar when it comes to fan engagement and bringing added value to clubs and teams and their fans,” Pixellot CRO Elad Manishviz said relating to the partnership.

“With the addition of automated high-level graphics and game info to our solution, the opportunities for greater commercialization can now be realized. Our goal is to provide a truly immersive experience that will make sponsorships and additional revenue streams more feasible than ever.”

Pixellot’s extensive experience in providing cost-efficient live coverage for professional and amateur sports has made it the solution of choice for thousands of teams and federations. Its end-to-end award-winning, AI-automated technology is installed in thousands of venues around the world that stream over 80,000 games per month, engaging fans and enriching their viewing experience with relevant and interesting statistics and beautiful graphics.

Cromer Park’s $2 million redevelopment now complete

Cromer Park has seen the completion of a $2 million redevelopment for its famous precinct in the Northern Beaches suburb of Sydney.

Cromer Park has seen the completion of a $2 million redevelopment for its famous precinct in the Northern Beaches suburb of Sydney.

Funding of $500,000 was secured via the Community Development Grants Program and a further $20,000 was secured through the NSW Government’s Community Building Partnership.

In addition, the combined efforts of home tenants Manly Warringah Football Association, Manly United FC and Manly Warringah District Football Club meant that the long-awaited upgrades to Cromer Park’s facilities were ensured.

Manly Warringah Football Association CEO David Mason was delighted to have finalised the upgrades for Cromer Park.

“The redevelopment of the Manly Warringah Football Club has been on the agenda for the best part of a decade with various projects and plans considered to rejuvenate the facility,” he said.

“The latest plans started three years ago when all football bodies on the Northern Beaches came together to prioritise the project.

“Funding from the football community was put in place and when we received a $500,000 from the Australian Government through the Community Development Grants Program it gathered serious momentum. Construction on the project started in January 2021 and was completed on time and on budget in 6 months.

“We have designed and constructed a facility that makes Cromer Park the true ‘Home of Football’ on the Northern Beaches.”

Building ‘Homes of Football’ is one of five key infrastructure priorities identified by Football NSW in their Infrastructure Strategy document. Homes of Football are essential to improving access to football programs, pathways and development services across the association.

“The Manly Warringah Football Club includes a modern Social Club that will be for the use of the entire Manly Warringah football community and the general public with café, bistro and bar facilities as well as function and meeting rooms for the MWFA clubs, Manly United and registered footballers,” Mason continued.

Cromer Park interior

“We have also constructed a first-class physiotherapy, injury rehabilitation and gymnasium for the Manly Warringah football community and upgraded the administration offices for the MWFA and Manly United.

“The Manly Warringah Football Club is now a first-class community facility providing a focal point and meeting place for the football community for years and generations to come.

“This project has been the culmination of many years of planning and collaboration from all members of the Northern Beaches football community that has been made possible by funding from the Australian and NSW Governments as well as money that has been raised and contributed by the football community.

“It is a wonderful example of what can be achieved when football works cohesively and collaborates with all stakeholders in a unified way to bring to life a vision and dream.”

Cromer Park

Prior to the upcoming 2022 season, Cromer Park No.1 will also receive an upgrade to its synthetic surface after Northern Beaches Council were successful in the recent Greater Cities Sports Facility Fund – Round 1.

Manchester United commit to a renewable future

Renewable energy

With a shared mission of tackling climate change and creating a cleaner world, Manchester United have announced the renewal of their global partnership with Renewable Energy Group, Inc. – a leading producer of renewable fuels.

The partnership reinforces the Red Devil’s commitment to environmental sustainability through working together with Renewable Energy Group to raise awareness of the company’s biofuel products and to encourage positive environmental change among Manchester United’s global fanbase and beyond.

As one of the first football clubs in the world to launch a carbon reduction programme in 2008, Manchester United have reduced annual emissions from its operations by 2,700 tonnes since then. The club will be seeking to build on this record through its new partnership with Renewable Energy Group.

Manchester United Chief Operating Officer Collette Roche acknowledged the importance of Manchester United being a leader in environmental awareness and sustainability of the planet.

“As one of the most popular sports teams in the world, the club has a powerful platform to help raise awareness of how people can contribute towards a cleaner, more sustainable future for our planet,” she said.

“We are already an environmental leader among football clubs after 12 consecutive years of reduction in our greenhouse gas emissions. We will now work with Renewable Energy Group to explore ways of shrinking our carbon footprint further. Together, we can make a difference in the fight against climate change, and the goal of developing a greener, cleaner planet.”

Renewable Energy Group President and Chief Executive Officer Cynthia Warner spoke about the significance of enhancing awareness through the partnership with United.

“As a leading producer of cleaner, bio-based diesel, it’s a natural fit for Renewable Energy Group to partner with another sustainability-minded leader like Manchester United,” she said.

“Together, alongside Manchester United, we will amplify our simple-to-adopt opportunities for individuals and organisations to reduce carbon now.”

Australian Clem Morfuni becomes owner of Swindon Town FC

Swindon Town Morfuni

Australian Clem Morfuni has become the majority stakeholder in League Two side Swindon Town FC, with an ambition of bringing in a new era to the club.

The Robins, who were relegated from League One last season and have just nine senior players contracted – including Australian Jordan Lyden – will be backed by Morfuni for the foreseeable future with the upcoming League Two campaign less than three weeks away.

Morfuni, a previous minority stakeholder in the side, founded his plumbing business Axis Services Group in Australia in 1994. It is now a globally operating business with a financial turnover of $200 million each year.

The acquisition has also signalled the end of a lengthy ownership battle for the League Two club who have fought recent financial hardships. Moreover, the club’s fans have rejoiced across social media at the sight of Morfuni’s long-awaited arrival.

In a club statement, Morfuni acknowledged the importance of having a ‘fans first’ philosophy on and off the field.

“I want to tell the fans that you’ve got your club back, a football club should be the heartbeat of the town and the local community and should be something that the whole town and surrounding communities takes great pride in,” he said.

“Without fans you don’t have a club and I want to thank every supporter (many who I have got to know personally) who have fought for their club and helped me to gain control. I know I am indebted to you and will work hard to make this club a club all our fans can be proud of.

“Last season we came last in the football league in terms of fan engagement; this season I aim to come first.”

Morfuni’s takeover of the club has ushered in a new contingent of executive and technical staff, with arrivals including Swindon Town Supporters Trust board member Rob Angus as club CEO and Ben Chorley and Ben Garner as the club’s Director of Football and Head Coach respectively.

In addition, Morfuni spoke on the significance of building a youthful side, something which bodes well for young Australians seeking a pathway into European football.

“I want a young, forward thinking, vibrant club. I want the average age of the team to come down, that doesn’t mean every player will be young because you need a balance, but I want a young side that plays an exciting style of football and create a club where top young players want to join because of the environment, the opportunities they will be given,” he said.

Morfuni’s full statement can be read here.

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