LIGR: Providing live graphics solutions and a broadcast management platform benefitting Australian football 

Since 2016, Australian company LIGR have provided a range of football organisations, and the production companies that aid them, with live graphics solutions and a broadcast management platform which is simple and efficient to use.

Luke McCoy, co-founder of LIGR, explained to Soccerscene that his previous experience of owning a live production business, which broadcasted lower-tier sporting matches, inspired him to establish LIGR LIVE due to a lack of sophisticated graphics he encountered at that level.

“Previously I founded a company called Virtual Performance Analysis that turned into VPA Productions. During that process we ended up with a contract to stream the Football NSW Grand Finals,” he said. 

“The problem with any of the live broadcasts in second-tier and grassroots competitions was always how to improve match data integration into broadcast graphics. What we found was once you can achieve that, the main question and opportunity was the ability to then attach sponsors into those broadcasts, so the sports organisations who own the rights to their content could have the chance to commercialise their audience with in-game sponsorship. 

“So around four years ago we began developing the product that is now LIGR Live; an operating and broadcast management platform for live sports broadcasts. I co-founded it with my friend Adam Burke (CTO of LIGR), and we found immediate success amongst the major sports in Australia across Rugby League, Football, Aussie Rules and Cricket. 

Co-founders of LIGR – Adam Burke (left) and Luke McCoy

“The big features of that system include graphics, automation, sponsorship, fixtures, live scoring and team collaboration workflows all built around helping sports organisations produce a professional live stream that can be commercialised through in-game sponsorship display and the analytics around that.”

Since development, the company has now partnered with seven of the nine football member federations in Australia.

Most of the FFA Cup streams that happen around Australia use LIGR in some form, whether through a sports organisation account like Football NSW or a host of production companies who have a LIGR account and act independently servicing clubs directly.

LIGR play a pivotal role in a huge selection of State League, NPL and NPLW games across the country, including 550-600 games a season in Victoria, for example.

“We’re contracted to the member federations, from Football Victoria, Football NSW, Football West, Football SA etc…and it’s a combination, from their state league games up to their NPL competitions and obviously the women’s NPL as well,” McCoy said.

“LIGR Live connects external live data sources to live broadcasts including being a data supplier ourselves where external data does not exist. Most of the NPL matches have an external live data source available through Stats Perform, a global provider of live data to the sports industry, who we have a direct partnership with.

“We pull in the live data feed in real time and connect it automatically to LIGR Live and populate graphics templates that are then triggered based on real time events from the data, completely automatically removing any requirement for a graphics operator or data live scorer.”

For the NPL, LIGR have built a specific template which is only shown on broadcasts of that competition.

All of the member federations have access to this theme and the governing bodies can log in to LIGR’S cloud-based operating system and manually upload team logos, colours and ad sets, which they can flexibly incorporate at their will into their live streams.

An example of LIGR’s graphics in a Bulleen Lions match.

This aspect of commercialising the live streams through integrated advertisement placements through graphics, has helped bodies like Football NSW generate additional revenue and sponsorship opportunities.

The whole idea of streaming our competitions was to provide greater commercial opportunities for the league and our clubs,” Brian Meinrath, Head of Commercial at Football NSW, told the LIGR website.

“Using LIGR has helped us shape how we approach the market with our sponsorship offerings. To be able to work with a group that continually looks and asks how they can make their product better makes a big difference.”

Football NSW are not the only governing body to benefit commercially through the use of the LIGR service, as they, alongside Football West, Football SA, Football NT, Football Tasmania, Football Victoria and Football Queensland were the beneficiaries of a sponsorship deal with Pilot Health late last year.

Pilot Health, a male telehealth brand, purchased advertising space across all Men’s NPL live broadcasts for part of the 2020 season, in the listed state and territory federations.

“It is really exciting to be able to partner with the Australian Football Federations utilising LIGR Live’s platform to deliver this first of its kind advertising,” Pilot Health Co-Founder, Tim Doyle, said at the time of the deal.

“At Pilot we are always looking for new ways to reach our audience and the LIGR platform allows that, while also supporting the second tier of football across the country in a seamless, fast, aggregated process.”

Through the use of LIGR Live’s platform to standardise the broadcast quality, the state federations sold specific percentages of advertising time through the course of a match, including particular events such as goals, cards and team lists.

McCoy believes deals such as this showcase the true worth of his company.

“It is maybe the most encouraging sign of LIGR’s value as a company moving forward, to be able to provide a distribution network for brands to access live grassroots sports,” he said at the announcement of the deal.

“It is naturally hard for brands to do multiple small deals across multiple sports organisations. Being able to have a single, white labelled platform that aggregates those opportunities simplifies the process for brands that show a keen interest in live amateur sport, but have no way to enter the playing field effectively. 

“Pilot’s interest in the Australian football’s audience has put money directly back into the member federations which is the ultimate goal of LIGR.”

LIGR do have an eye to the future, recently partnering with Pixellot – a leader in global AI camera technologies, understanding that broadcasts at some point are going to be completely automated productions.

LIGR announced a deal with Pixellot earlier this month.

Despite this global push, McCoy is proud of the strides LIGR has already made since its creation. 

“It’s been an exciting journey so far, particularly in football, which is where we started,” he said.

“We went from one game a week, a match of the round, to 30 games a week for Football NSW, and that  spread across the member federations to help maintain quality across a large scale of content and many production suppliers.

“Now, the amount of content they are producing would almost be the most in Australia for sports organisations, in regards to their live content.

“It’s been pretty cool to see within the past few years how quickly that’s changed, so it’s definitely rewarding and exciting.”

 

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Football Queensland gearing up for 2024 season with State Referee Conference

Football Queensland 2023 State Referee Conference

Football Queensland’s 2024 State Referee Conference will be held Saturday, January 20 and Sunday, January 21.

The conference will be available in a hybrid format as it was in 2023, with attendees able to join the in-person event at St Joseph’s College, Gregory Terrace or access the sessions from regional hubs in an online platform.

The State Referee Conference is an annual get-together before the upcoming season as Queensland-based referees learn from special guest speakers, get to know their peers and build relationships with fellow match officials.

The two-day format of the conference will first be open to all referees on day one, before more in-depth practical sessions on the second day exploring specific referee concepts for NPL Queensland, FQPL and FQ Referee Academy match officials.

At the time of confirmed conference dates, Football Queensland CEO Robert Cavallucci expressed why the State Referee Conference is an essential part of the football calendar.

“The annual State Referee Conference provides an important opportunity for Queensland referees to come together ahead of the new season to learn from special guest speakers, get to know their peers and build relationships with fellow match officials,” Cavallucci said in a statement.

“After the success of the hybrid event format in 2023, we’re excited to again deliver the 2024 State Referee Conference both in person and online, accommodating match officials at every level of the game from every region.

“Metro based referees are encouraged to register early to attend the in-person event at St Joseph’s College, Gregory Terrace with only 250 spaces available, while FQ will also host in-person events in regional parts of the state for referees located across Queensland.”

Register here to attend the in-person event at St Joseph’s College, Gregory Terrace.

Register here to view the conference online from a regional hub or from home.

Mitre extends with member federations to provide top quality footballs for all competitions

Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro ball for competitions country wide.

Football Victoria announced that Mitre will continue as the exclusive NPL ball provider for the NPL and VPL competitions in 2024 with an option to extend into 2025.

In Football NSW, the sponsorship with Mitre will extend till the end of 2026. It will remain as the Official Match Ball of the National Premier Leagues NSW, Football NSW Leagues, Football NSW Youth Leagues, and Association Youth Leagues for a further three years.

Football West confirmed that Mitre will be the Official Ball Supplier for another three years, taking the partnership to a total of six years.

Trusted for over 200 years, Mitre footballs have been a foundation of the brand since the early 1900s. Since then, they have been the competition ball of choice for many football associations across the world.

In 2017, Mitre started inside the Australian footballing landscape when they were unveiled as the football partners of the then FFA Cup, now called the Australia Cup.

Since then, Mitre has expanded towards the state member federations to try and grow amongst the local community. They are the Official Match Ball of NPL NSW, NPL Victoria, NPL Queensland, Football West and NPL NNSW.

The Ultimax Pro is Mitre’s flagship Elite-Professional football that is used amongst state competitions and the Australia Cup. It features Hyperflow debossed grooves across the ball, for incredible flight consistency across all speeds. It is Engineered with Hyperfoam, a cushioned, high elastic foam, for maximum power when you strike.  It is also a FIFA Quality Pro approved football which proves that it maintains a top quality and standard.

Football Victoria Sponsorships and Events Manager, Paul Iliopoulos, outlined this is a ‘game changing partnership’ going into the 2024 season and beyond

“We are thrilled to announce a partnership between Football Victoria and MITRE as the official ball provider for our NPL and VPL competitions,” he said via FV.

“The MITRE ball is recognised for its superior quality and performance and this partnership reinforces Football Victoria’s dedication to maintaining the utmost standards in our competitions.

“As we embark on this exciting journey with MITRE, we extend our gratitude to the football community for their continued support.”

Football West General Manager of Football Perry Ielati was excited to continue with the high-quality footballs through this partnership.

“Football West is delighted to continue our partnership with Mitre. Our clubs know they can trust the quality of footballs provided by Mitre and that is hugely important to us. We are excited to move forward together over the next three years.” Ielati stated via Football West.

Football NSW CEO John Tsatsimas was thrilled to see Mitre extend as well.

“We’re delighted to continue the partnership with Mitre. We are anticipating another season of unprecedented success, and we eagerly look forward to achieving it in partnership with Mitre who will provide a great level of professionalism through their product as they have done so in recent years.” Tsatsimas said via Football NSW statement.

Mitre’s relationship with Football in Australia is fantastic for the game with the highest quality footballs being used at all different levels. Ball quality is an integral part of football and clubs from all federations will benefit from the discounted prices and free supplies that Mitre provide to improve the game.

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