fbpx

Ligue 1 broadcast rights up in the air

Bids for French top-flight Ligue 1 from Amazon, DAZN and Discovery have all fallen short, prompting a broadcast rights crisis for the league.

Bids for French top-flight Ligue 1 from Amazon, DAZN and Discovery have all fallen short, prompting a broadcast rights crisis for the league.

The Professional Football League (LFP) haven’t been able to reach an agreement with any bidders as all offers by the three media companies were rejected.

L’Equipe reports that Mediapro’s editorial director for the Téléfoot network, Jean-Michel Roussier, also made an offer on his own companies behalf.

So far, no candidate has been able to match a publicly undisclosed asking price for LFP, not helped by the notable absence of bids from pay-TV broadcasters Canal+ and beIN Sports.

LFP has stated that it received offers from ‘three major international groups Amazon, Discovery and DAZN’ for a contract that includes second-tier Ligue 2 rights.

The LFP will give itself 48 hours to consider the next steps in the process, which would likely be entering private negotiations.

Téléfoot’s temporary arrangement, a network set up by Mediapro to showcase French league coverage, has just expired.

The top two French leagues had previously been left without a domestic broadcast partner when a record deal collapsed with Spanish-based agency Mediapro, worth €814 million (1.3 billion AUD) a year until the end of the 2023/24 season. A contract termination occurred in December as Mediapro were unable to meet payment deadlines – just four months into its first year.

Canal+ is paying €330 million (521 million AUD) a year to sublicence the remaining 20 per cent of games from BeIN Sports. The Vivendi-owned media company wanted to cancel that contract as part of the re-issue of the main broadcast partnership tender.

The LFP rejected that move and Canal+ launched a lawsuit against the league body, wanting to resell the rights rather than being stuck with the inflated prices of 2018. A court hearing is expected to take place on February 19th, as the broadcaster is also filing a complaint with France’s competition regulator about the LFP decision.

Last week it was revealed that French top-flight clubs were about to suffer catastrophic combined losses of over €1.3 billion (2 billion AUD) for this season alone due to the Covid-19 pandemic and a Mediapro deal breakdown.

At this stage, there is complete uncertainly if anyone is able to broadcast Ligue 1’s biggest match on the calendar between Marseille and PSG this weekend.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks