Liverpool and Coca-Cola combine in partnership


Premier League giants, Liverpool, have partnered with a leader of the beverage industry, Coca-Cola. The world renowned brands announced a long-term partnership with a focus on enhancing the match day experiences for fans at both the men’s and women’s team matches.

Working closely together, both parties will look to deliver a one of a kind, money can’t buy, experience for fans, and offer limited edition merchandise prizes. Coca-Cola is no stranger to the sport of football. The company profits approximately $34 billion dollars annually, and is passionate about injecting money back into the game.

Coca-Cola has a rich history of supporting football at the highest levels, all the way down to the grassroots level. The company introduced itself to football at the 1950 FIFA World Cup in Brazil, with the advertising of its products for the first time. Fast forward to the 1978 FIFA World Cup in Argentina, and Coca-Cola became an official worldwide sponsor of the tournament, and a staple partner going forward. From that World Cup onwards, Coca-Cola would go on to be a worldwide sponsor at every FIFA World Cup to date.

At the grassroots level, the beverage giant has made a conscious effort to make football more enjoyable for kids. The company has poured money into football tournaments for players at grassroots globally, whilst aiming to promote a healthy and active lifestyle for participants. For example, the Copa Coca-Cola Youth Football Tournament event unites over one million teenagers around the world. The Coca-Cola-funded tournament encourages teenagers from 73 countries around the world to play the game whilst learning the values of team spirit, friendship and respect, and the benefits of a balanced diet.

Coca-Cola Europe’s Marketing Experience Director, Michael Willeke, speaking on the Liverpool partnership and the company’s connection with football, said via press release:

“Having been an integral part of the football match-day for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign.”

Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”

The excitement was echoed by Liverpool’s Commercial Director, Ben Latty, who added via press release:

“We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield to Coca-Cola. The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”

On the pitch, the financial might that Coca-Cola brings to Liverpool is sure to wet the appetite of fans. A partnership of this calibre is very important for a club looking to compete with Premier league rivals and big spenders Manchester City. The additional revenue stream that Coca-Cola injects to the club can be put towards recruitment and player transfers, ensuring the club remains competitive for years to come.

An amenities refresher for NSW grassroots custodian

The NSW Football Legacy Program has worked in conjunction with the Bayside Council in providing $150,000 to the Bexley North Football Club (BNFC) who join the vast growing number of successful applicants of the Infrastructure Stream, which is the second round screening process.

The Football Legacy program is a $10 million investment founded by the NSW Government. The program’s intention is to continue the established growth of female football through freshly refurbished community facilities.

Furthermore, development programs, participation initiatives and potential ventures involving tourism and international engagement are all at the forefront of the overall objective the NSW government has regarding the growth of football within the state.

The $150,000 grant in which BNFC are receiving is going to be spent sparingly. Kingsgrove Avenue Reserve is in dire need of a rejuvenation, given the club’s recent rise to popular interest within the Football St George Association, BNFC experienced an astounding spike in membership.

Since the 2021 season, the club witnessed a spike in members, a 35% increase surge in overall involvement, highlighted by a 40% increase in female involvement.

The traffic that the club began to experience was a confronting yet exciting time for the community operated club. Their previous facilities could not cater for the extravagant influx of participants, hence the club opting to collaborate with the Bayside Council.

The grant successfully attained will be used to upgrade the amenities at Kingsgrove Avenue Reserve from top to bottom. The newly furbished facility has hosts a conference room, referee room, medical room, canteen, and storage area.

Further funding requested by BNFC is expected to be utilized in rejuvenating the current change rooms and bathrooms, as well as a through fixup of the established home and away locker rooms. The end goal insight, is to accommodate highly regarded women’s footballing outlets in the future.

BNFC President Eddie Yazbeck, mentioned the importance of what this grant will provide.

“We have worked closely with Bayside Council to develop a site plan for Kingsgrove Avenue Reserve and together we applied for the NSW Football Legacy Fund to help make our vision a reality,” he said via press release. 

“This grant will deliver a much-needed infrastructure upgrade, addressing concerns such as accessibility and safety, improved canteen facilities, storage for our kits, change rooms for players and referees.”

The Facilities and Grants Officer at Football NSW, James Spanoudakis, also added via media release. 

“Amenity buildings are the heart and soul of all football clubs across NSW,” he said.

The new amenities is expected to be completed towards the conclusion of 2024, ready to go for the 2025 winter season.   

Melbourne City proudly unveil their state-of-the-art-facilities

Melbourne City have proudly showcased their clubs latest project through the unveiling of their new state-of-the-art-facility, located at Casey Fields in Cranbourne.

The City Football Academy Melbourne continues to push the already established high-standards in which football across Australia are beginning to reach. The facility will host the men’s and women’s teams, as well as the club’s grassroot program, and an administration office is also involved in the newly developed location.

The Melbourne based club were inspired by their British parent and European juggernauts Manchester City have some of, if not the best facilities in world football. Melbourne City’s latest facility was developed in accordance to the structure and framework relating to Manchester City.

Within the newly furnished building, it’s features are acknowledged to stand out amongst other rival A-League entity’s. A 60-seat theatre and community classroom was installed to host club officials and guests, 16 changerooms combined with Hydrotherapy pools and two gyms, all designed to propel their playing personnel in achieving their peak athletic condition. Administration spaces where also created for Sports Science, Sports Medicine and club officials to all reside in.

The official opening took place on April 10 by City of Casey Chair of Administrators Noelene Duff PSM, and Melbourne City FC Vice Chairman Simon Pearce.

Located at the Casey Fields Sporting precinct in which is building quite the resume within the tenants it has acquired in various codes of sport across the state. The 5,900m2 facility that City now possess in their arsenal sits on eleven hectares of land, upon it they have five different football pitches, with varying surfaces.

The opportunities in which this facility presents to football fans and participants alike, are in abundance, 3,500 aspiring young football participants will be able to use the facilities on offer, with many more able to spectate City matches in which may be played at their Academy.

Melbourne City FC CEO Brad Rowse stated via press release:

“This amazing facility will be the new home to our Men’s, Women’s, Academy, and Administration teams, and will allow us to come together under the one roof to train, share ideas and challenge each other every single day.

“We’re setting new standards for football in Australia and laying the foundations for sustainable growth, on and off the pitch.”

With the latest edition of the McDonald’s City Cup being played at the newly launched facility, the tournament was a token showcasing that the clubs elite are not the only ones who will benefit from the facility but also local footballing communities in addition.

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