Liverpool International Academy launches in Sydney

Liverpool International Academy has launched in Sydney with free holiday clinics throughout June and July to supplement player development and create pathways through football.

Liverpool FC is a name that is synonymous with success. It has a storied history as a football club, as well as a rich history of achievement on and off the park. The LFC International Academy is an extension of this successful culture – by partnering with education providers, their aim is to not only improve people as footballers, but also create opportunities in the sporting industry for those who take part in their new Sydney-based program.

The program offers girls and boys aged 5-17 the opportunity to benefit from an authentic Liverpool FC coaching experience delivered by a team of accredited coaches. By using first-team players as role models, the coaches aim to develop the player as a whole – across technical, tactical, social, mental and physical elements while instilling the club’s values of Ambition, Commitment, Dignity, and Unity.

Chris Adams is the technical director of the academy and says that the difference between the LFC International Academy and other similar programs is that they offer further educational goals beyond developing the players on the pitch.

“The academy program is currently based in New South Wales. We are trying something a little bit different from other academies because we have partnered with education provider The Australian College of Physical Education,” Adams said. 

The Australian College of Physical Education is an independent tertiary institution focused on physical education, coaching, and sports management. It was founded in 1917 and is based at Sydney Olympic Park. The academy will have access to these state-of-the-art facilities to give the best possible facilities to the players who take part.

General Manager Scott Collins says that the opportunity for players to further develop through education and football creates a unique offering from the academy.

“This partnership will create an environment for young players and families that will improve their knowledge and skill of football but also deliver educational outcomes to participants as well,” he said.

“Through our programs, we aim to inspire people to be the best they can be, to enable opportunity and to create an environment for success on and off the pitch.”

The format of the academy is to offer supplementary training to players while they continue to develop at their clubs, while also creating opportunities for them in a career in sport. 

 “We aren’t competing with the clubs or representative sides. We want to work with them to help develop these players to the best they can be. They continue to play for their clubs because our aim to develop them on and off the park,” Adams said.

Adams holds an AFC/FFA ‘A’ License in coaching and says that offering players the best coaching is paramount to their development as players.

“If we can make them better players and provide better opportunities for them in sport then we have succeeded. Having professional coaching and a professional pathway beyond this goes a long way,” he said.

Adams highlighted the strong partnerships available to the academy as its strength, as they aim to give players opportunities within sport beyond just playing.

“The facilities are fantastic, as well the pathway offered beyond just playing. If we can develop a player and allow them to pursue a career in sport then they are achieving what we set out to do,” he said.

The academy has also partnered with St Narsai Assyrian Christian College as their first school partnership. The Liverpool International Academy plans to continue partnering with other schools to strengthen its ties to the community and grow the program.

Currently, the school program offers eight weeks of professional coaching to school-aged children during the term. The program is centred around education and is a cornerstone of how the academy gauges the development of attendees.

With plans to grow the academy Australia-wide, New South Wales is just the first step in a larger plan for the academy. The Liverpool International Academy is running several free holiday clinics around Sydney over June and July which can be found here – featuring the same training programs and methods used at the Liverpool Academy in the UK, giving players the best coaching possible.

The Liverpool International Academy aims to ensure through the combination of football and education, participants will never walk alone throughout their footballing career.

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Netflix’s Women’s World Cup deal puts IMG’s technology in the spotlight

Netflix’s first exclusive football deal will see the next year’s FIFA Women’s World Cup at the centre of it’s live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming. The deal includes English and Spanish coverage for viewers within the US, and English and French-language coverage for those in Canada. IMG will also support Netflix’s coverage of the tournament’s draw in December.

The 2027 Women’s World Cup runs from June 24 to July 25 across eight host cities, and will be the first edition to feature 32 teams. The scale of the tournament makes it an ambitious first foray into sports broadcasting for Netflix – which means IMG’s involvement will be of great significance.

IMG’s production engine

IMG has built its reputation on producing and distributing live sport at scale. It’s Stockley Park, London facility includes broadcast studios, production galleries, edit suites and facilities for radio, podcasting, dubbing and visual effects. The company has worked across major properties including the Premier League, Major League Soccer and other international sporting events.

For a World Cup, this infrastructure provides more than a place to make television; it creates a central point where production teams can manage feeds, graphics, replays, commentary, editing and distribution while events are taking place thousands of kilometres away.

Remote production is the key

The most important technology for a tournament spread across eight Brazilian cities is connectivity. IMG has invested in remote-production workflows that allow production teams to work across locations, rather than putting every specialist inside each stadium. Its wider production operation has used fibre, satellite, cloud and IP-based connectivity to move live signals between venues and production centres.

That model can reduce the amount of equipment and specialist staff required at every venue while allowing senior producers, directors, replay operators and graphics teams to work from centralised facilities. IMG has also demonstrated long-distance IP production, including a 20,000-kilometre link between Tokyo and London that carried uncompressed, low-latency video. For Netflix, those capabilities are particularly relevant. The platform is building a single viewing experience for audiences in two markets, but the raw ingredients will come from stadiums spread across Brazil. A resilient network becomes just as important as the cameras themselves.

From stadium to stream

The technology chain does not end when the pictures leave the venue. A modern sports production operation has to manage ingest, replay, media asset management, graphics, audio, quality control, archiving and transmission. IMG’s facilities have been built around those workflows, with master control and transmission capabilities alongside post-production and archive operations.

That infrastructure also gives IMG the ability to turn the live tournament into a wider stream of content. A goal can become a replay, a highlight, a social clip or part of a studio package without waiting for the match to finish. For Netflix, that fits a platform built around on-demand discovery as much as live viewing.

A new test for Netflix

Netflix has already made a significant investment in football through documentaries and other programming. The 2027 Women’s World Cup takes it up a level. FIFA describes the agreement as the first competition Netflix has acquired in full, making the tournament a major test of its live sports operation. IMG therefore has a job that goes beyond producing 64 matches; it must help Netflix build the technical backbone for a month-long, multi-venue broadcast, while maintaining consistent production standards across languages and locations.

The viewer may simply press play and see a World Cup match appear instantly. Behind that button will be a complex network of cameras, connectivity, control rooms, production systems, people and data. That is the real significance of Netflix’s IMG deal: the streamer is bringing the tournament to its platform, but IMG is providing much of the machinery that can make a global football event feel seamless.

Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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