Liverpool International Academy launches in Sydney

Liverpool International Academy has launched in Sydney with free holiday clinics throughout June and July to supplement player development and create pathways through football.

Liverpool FC is a name that is synonymous with success. It has a storied history as a football club, as well as a rich history of achievement on and off the park. The LFC International Academy is an extension of this successful culture – by partnering with education providers, their aim is to not only improve people as footballers, but also create opportunities in the sporting industry for those who take part in their new Sydney-based program.

The program offers girls and boys aged 5-17 the opportunity to benefit from an authentic Liverpool FC coaching experience delivered by a team of accredited coaches. By using first-team players as role models, the coaches aim to develop the player as a whole – across technical, tactical, social, mental and physical elements while instilling the club’s values of Ambition, Commitment, Dignity, and Unity.

Chris Adams is the technical director of the academy and says that the difference between the LFC International Academy and other similar programs is that they offer further educational goals beyond developing the players on the pitch.

“The academy program is currently based in New South Wales. We are trying something a little bit different from other academies because we have partnered with education provider The Australian College of Physical Education,” Adams said. 

The Australian College of Physical Education is an independent tertiary institution focused on physical education, coaching, and sports management. It was founded in 1917 and is based at Sydney Olympic Park. The academy will have access to these state-of-the-art facilities to give the best possible facilities to the players who take part.

General Manager Scott Collins says that the opportunity for players to further develop through education and football creates a unique offering from the academy.

“This partnership will create an environment for young players and families that will improve their knowledge and skill of football but also deliver educational outcomes to participants as well,” he said.

“Through our programs, we aim to inspire people to be the best they can be, to enable opportunity and to create an environment for success on and off the pitch.”

The format of the academy is to offer supplementary training to players while they continue to develop at their clubs, while also creating opportunities for them in a career in sport. 

 “We aren’t competing with the clubs or representative sides. We want to work with them to help develop these players to the best they can be. They continue to play for their clubs because our aim to develop them on and off the park,” Adams said.

Adams holds an AFC/FFA ‘A’ License in coaching and says that offering players the best coaching is paramount to their development as players.

“If we can make them better players and provide better opportunities for them in sport then we have succeeded. Having professional coaching and a professional pathway beyond this goes a long way,” he said.

Adams highlighted the strong partnerships available to the academy as its strength, as they aim to give players opportunities within sport beyond just playing.

“The facilities are fantastic, as well the pathway offered beyond just playing. If we can develop a player and allow them to pursue a career in sport then they are achieving what we set out to do,” he said.

The academy has also partnered with St Narsai Assyrian Christian College as their first school partnership. The Liverpool International Academy plans to continue partnering with other schools to strengthen its ties to the community and grow the program.

Currently, the school program offers eight weeks of professional coaching to school-aged children during the term. The program is centred around education and is a cornerstone of how the academy gauges the development of attendees.

With plans to grow the academy Australia-wide, New South Wales is just the first step in a larger plan for the academy. The Liverpool International Academy is running several free holiday clinics around Sydney over June and July which can be found here – featuring the same training programs and methods used at the Liverpool Academy in the UK, giving players the best coaching possible.

The Liverpool International Academy aims to ensure through the combination of football and education, participants will never walk alone throughout their footballing career.

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FQ Reinstates WinterFest 2026 at the Sunshine Coast

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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