Liverpool welcomes official chocolate partner

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Liverpool have signed a three-year deal with Cadbury which sees the world’s largest chocolate brand become the club’s first official global chocolate partner.

Cadbury has given out 50,000 limited edition champions Dairy Milk bars to Liverpool fans to celebrate the launch of the partnership.

Cadbury will also be raising money for the LFC Foundation’s Virtual Employability Programme. The programme was created in May 2020 to help people who had lost their jobs as a result of the COVID-19 pandemic.

The programme aims to improve participants employability prospects. The employability support service offers CV and cover letter support, interview practice and job insight.

“LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles,” Commercial Director at Liverpool FC, Matt Scammell said about the new partnership.

“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Official Liverpool stores will sell limited edition champions chocolate bars – all proceeds go towards the LFC Foundation to support the Virtual Employability Programme.

“We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others,” Global Brand Director at Cadbury, Samantha Greenwood said in a statement.

Last week, Chelsea also signed a deal with Cadbury to become the blues’ official chocolate partner.

“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury,” Chelsea Chief Executive, Guy Laurence said.

“We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of the Chelsea Foundation’s initiatives.”

Via the partnership Cadbury will support the Chelsea Foundation’s Edge of the Box Club and aims to provide skills, knowledge and connections to small businesses and entrepreneurs.

Competitions will also be run with Cadbury and Chelsea to offer prizes – match tickets and hospitality experiences will be given out as a part of Cadbury’s Match and Win promotion.

Liverpool and Chelsea return to action this weekend when the 2020/21 English Premier League starts on September 12.

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Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

The 2023-24 Local Sports Infrastructure Fund to cater for participation boom

Staff Writer
2023-24 Local Sports Infrastructure Fund
Image via Pxhere

The Victorian Government’s 2023-24 Local Sports Infrastructure Fund is a state-wide investment, open until December 13, 2023.

This fund was created to adapt to the increasing need for infrastructure that is required for regular active sport and recreation.

Utilising three streams, sports clubs, facility managers and community organisations will all benefit from the following grants:

  • Community Facilities – up to $300,000
  • Community Sports Lighting – up to $250,000
  • Planning – up to $40,000

Led by Minister for Community Sport, Ros Spence, the creation of infrastructure will be made possible by planners, architects, engineers, project managers,
builders, carpenters, plumbers, electricians, facility managers and operational staff as part on the construction process. In turn, this has a direct link back to the local economy and offers hundreds of jobs.

For sporting & recreation clubs, sporting associations & leagues, educational institutions, not-for-profit community organisations, businesses and individuals looking to apply for the Local Sports Infrastructure Fund, an important note is that they cannot do so directly. Instead, they will coordinate this with Local Government Authorities and the Alpine Resorts Victoria who will apply on their behalf.

Applications close at 5pm on Wednesday December 13 2023 – with successful candidates of the 2023-24 Local Sports Infrastructure Fund announced from April 2024.

For full information and resources, you can view those here.

Football Queensland remain with Kappa for five more seasons until 2028

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Football Queensland & Kappa partnership extension
Image credit: Football Queensland

Football Queensland have announced a five-year partnership extension with iconic international sports brand Kappa as its official apparel partner from 2024.

This relationship between the two parties has been very strong since they first partnered all the way back in 2017 and reinforces the support for football in Queensland that the brand has had.

Kappa has provided quality garments for some of Europe’s biggest clubs including Manchester City, Juventus, AC Milan and the Italian National team.

It’s a brand that was established in 1916 in Turin and eventually in 1978 they rebranded themselves to branch out as a sportwear brand where they focused purely on football-related products and designs.

For Football Queensland, they currently produce and provide quality on and off-field apparel for all Queensland State Representative teams including the state’s futsal representative squads. Kappa also provide on-field apparel for the game’s referees on the FQ website.

They also helped sponsor and start up the Kappa Women’s Super Cup and Kappa Pro Series tournaments that debuted in late 2021 and 2022 respectively for clubs to participate in across the state.

FQ CEO Robert Cavallucci was extremely pleased to announce this partnership extension following Kappa’s amazing support.

“Football Queensland is incredibly excited to announce Kappa as our official apparel partner for the next five years following a competitive tender process which saw us receive 20 expressions of interest and 15 submissions of an extremely high quality,” Cavallucci said via Football Queensland press release.

“In their seven years as a Football Queensland partner, Kappa has provided fantastic support to Football Queensland, our clubs and the wider football community thanks to their quality of apparel, ability to deliver on their promises and the team’s unwavering commitment to customer service.

“We’ve built a wonderful working relationship with the team at Kappa thanks to their willingness to go above and beyond to deliver outcomes for our organisation and our game, and we’re delighted to continue working in partnership with them from next year.”

Kappa Australia Director Ze’ev Bogaty shared the same sentiment for the great relationship the two parties have created.

“Kappa is a strong supporter of football in Queensland and has been proud to invest in the game since the partnership with Football Queensland began in 2017,” Bogaty mentioned in the FQ press release.

“Some highlights of the partnership have included the development of the teal shirt for first year referees, witnessing Queensland state sides dominate on the national stage in Kappa kit, and the launch of the Kappa Women’s Super Cup and Kappa Pro Series tournaments.

“As we embark on another five years as the state’s official apparel partner and continue our close working relationship with Football Queensland, we look forward to contributing even more to the growth and success of football across the state.”

There is a shared goal of improving the grassroots game in Queensland from both parties and the track record of Kappa’s immense investment over the past seven years has shown that this extension will do wonders for Queensland football.

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