Long-term Central Coast Mariners partner gets due reward

DMC Conveyor Services and Central Coast Mariners

DMC Conveyors, a vital long-term supporter of Central Coast Mariners, was rewarded on the eve of the new A-League seasons – as the Mariners Women front-of-shirt sponsor.

The club’s partnership with DMC Conveyors began in 2018 and during that time DMC has been a financial backer of both the Mariners men’s side and their academy.

Hence, this move to support the Mariners Women’s side means that DMC will have acted as a major benefactor for the club across all of its major sports programs.

DMC is a local business, and the partnership has been spearheaded by its founders Michael and Jennifer Dovey.

In the club’s press release, it citied the couple’s involvement in helping the Mariners fund and organise community focused events including the clubs Christmas Carols and annual New Years Eve Fireworks. The pair have also been quietly supporting other grassroots clubs in the Central Coast region.

It is apparent that DMC is a vital partner to the Mariners, and it is great to see the club reward an important on-going sponsor.

Central Coast Mariners CEO Shaun Mielekamp reflected the importance of DMC for the club and expressed their pride in having DMC feature so prominently with their Women’s side.

“We are moved by Michael and Jennifer’s commitment to the growth of women’s football here on the Coast. Their decision to continue this generous support for our Women’s team reflects their genuine passion for the sport and their belief in its potential to inspire and empower young athletes in our community,” he said via press release.

“This partnership is not just about football, but also a collaborative approach to the shared vision we have about building up and supporting the Central Coast Community. We are grateful and appreciative of DMC’s continued support, and we look forward to achieving great success together on and off the pitch.”

DMC Founder Michael Dovey expressed his firm’s pleasure at being featured and expressed their ongoing commitment to the Mariners both on and off the pitch.

“After six years with the Mariners and with DMC’s commitment to the club growing annually, the time felt right to become a major partner of the Central Coast Mariners leading into their return to the A-League Women’s competition,” he added via media release.

“After the success of the World Cup it is an extremely exciting time for Women’s football in Australia. DMC are pleased to be able to continue giving back to the Central Coast through our sponsorship of the Mariners, with it being amazing to have a professional women’s team back in the region.

“To have a clear pathway for young girls and women on the Coast is exciting. Heading into the team’s first season we want to see them not only compete, but also be successful and challenge, which we know will happen. To be able to help support the team through this sponsorship and other means is something that DMC are really proud of.”

This announcement on the eve of the new A-League season is a great sign that as the competition grows, where the league’s traditional and local sponsors will continue to feature in the game.

It is nice to see a local business be rewarded and this deal is sure to benefit not only the Mariners and DMC but also the wider community that both partners have been so keen to support historically.

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The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.

Why clubs bother assessing players in the first place

According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.

Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.

Build your own assessment, your way

There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.

The Assessment Module Builder for an NPL Juniors assessment
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.

Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.

Something for the parents to actually take home

One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.

A player report card for an under-15 player
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.

 

Turning the numbers into something useful

The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.

The Player Analysis Lab comparing players in an under-15 and under-16 squad
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.

The admin side nobody enjoys, made easier

Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:

  • Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
  • Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
  • Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri

 

The bigger picture

Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.

It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance  without adding to the workload of the volunteers who run the show.

For more information on Majestri’s Player Assessment module, visit majestri.com.au/player-assessment.

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich.

The system, supplied by Broadcast Solutions, combined Studio Automated’s AI camera automation platform with an Egripment HotHead 3 remote head during the fixture at Signal Iduna Park on 22 August. The Bundesliga and host broadcaster Sportcast have regularly used the season-opening match as a testing ground for new technologies.

Rather than simply tracking the ball or individual players, Studio Automated’s technology analyses the wider match scene and uses broadcast production principles to determine framing and camera movements.

The system was used to operate a camera positioned on the stadium’s main camera gantry. As a result, the footage was available as part of the international tactical production.

The deployment is significant because it demonstrates how AI camera operation can move from trade-show demonstrations into live professional broadcast environments. The companies first showcased the integrated technology at SportsInnovation earlier this year.

The system operates on standard on-premises hardware and does not require cloud connectivity or a calibration process. Its low-latency operation also allows the remote head to respond in a way designed to replicate the movement of a conventional manually operated camera.

Importantly, the technology does not replace the wider production team. The automated camera operates as another source within a multi-camera environment. In this setup, the production team retains control over which images make it to air. This positions AI as a tool for expanding production capabilities rather than removing the role of existing broadcast teams.

For broadcasters and production companies, the potential extends beyond major Bundesliga fixtures. Automated camera positions could help reduce the operational requirements associated with remote and lower-cost productions. At the same time, they can maintain a higher standard of coverage.

Broadcast Solutions will continue showcasing the technology with Studio Automated and Egripment at IBC 2026 in Amsterdam. At this event, the companies will demonstrate integrated workflows for sports production.

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