Macarthur FC invests in its community with new ‘Bulls in Schools’ program

Macarthur FC Bulls in Schools

Macarthur FC has partnered with the NSW Government to instigate a new community outreach program ‘Bulls in Schools’.

The program that will be based in south-west Sydney will be a partnership between A-League clubs Macarthur, Western Sydney Wanderers and the NSW government.

The deal is set to benefit up to 40,000 students and will focus on delivering football programs to school students within the region the clubs are based out of.

The Football in Schools Program that Bulls in Schools is a component of is set to be a major part of the upcoming NSW state budget.

The program will last for four years and will cost $14.5 million.

It is set to feature a wide range of initiatives that will aim to get more students to participate in sport.

These programs will mainly centre on after school programs and are set to be delivered both in-schools and on-site at the Bulls and Wanders A-league training facilities.

In the spirit of diversity, the program is set to include targeted female, multicultural, and all-abilities programs.

NSW Minister for Sport, Steve Kamper, spoke of the opportunity that this program will have for so many students.

“40,000 kids will be able to participate in football programs with some of the best footballers and coaches in our nation,” he said via press release.

“The Football in Schools Program will see more Western Sydney students participating in sport and enjoying the benefits of that it offers. “We understand that families in Western Sydney are feeling the crunch of cost-of-living pressures and this free program will ensure that no child regardless of their background or ability misses out.”

Prue Car, Member for Western Sydney and NSW Minister for Education, also added to these sentiments.

“Education is not just about books and laptops, some of the best lessons in life are on the sports field,” she said via press release.

“By working in partnership with the Western Sydney Wanderers and Macarthur FC, the Football in Schools Program will bring the classroom to the football pitch.”

Macarthur FC Chairman Gino Marra added to the club’s delight in being able to use this opportunity to engrain itself further in the south-west Sydney community.

“This commitment by the NSW Government into our Bulls in Schools and community program is a major investment into the future of south-west Sydney,” he said via press release.

“The key pillars our community programs are health & wellbeing, education and inclusion. We are proud to have had more than 60,000 children take part and today’s commitment from the state government will significantly expand the scope of our program across our region.”

This is a huge announcement both in terms of supporting the local community and developing football in NSW.

By having both major south-western Sydney clubs joined together on this program it shows the ability of major stake holders in the sport to come together for the sport and its next generation development.

Even though football at the highest level is naturally competitive, it is great to see clubs put aside these difference in order to help grow the game in diverse and inclusive ways.

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

Football NSW to gain more traction through established sponsor

Football NSW have confirmed a collaboration with the technology advertising platform Nine Ad Manager, as a new primary sponsor for 2024.

Nine Ad Manager falls under the Nine network umbrella, acting as an versatile platform in which Australian businesses are able to utilise in generating traction amongst a specific target audience.

Advertising can be reached through audiences across each of the Nine Networks main television channels including 9Now and the 9 on-demand streaming television service.

Television advertisement campaigns created and submitted to the Nine Ad Manager service, are strategically aired at times in which relates to the product featured within the advertisement.

Performance of the advertisements effectiveness can be analysed through the amount of traffic the business is providing the advertisement as it becomes accustomed too.

The manager platform can assist businesses regardless of stature and status, to access mainstream television advertising opportunity for the Nine Network.

Small and medium sized businesses have the capacity to advertise their respective businesses throughout peak television times for an affordable cost.

Having partnered with FNSW, the sole intention of the newly founded cooperation is to give back to the state community, recognising and showcasing the importance upon community football teams that participate across the state.

As disclosed upon the FNSW website, Head of Nine Ad Manager Todd Fisher discussed the importance of the newly founded partnership said via press release.

“This partnership allows us to support the vibrant sporting communities that are at the heart of local culture and community building. Nine Ad Manager’s core mission is to empower small businesses, enabling them to be seen, heard, and remembered in their local areas and achieve business growth. By partnering with Football NSW, we not only champion local football but also the small businesses and communities that surround them.”

Football NSW CEO John Tsatsimas added his excitement for the partnership via press release.

“Football NSW welcomes Nine Ad Manager to the family and we look forward to establishing a strong working relationship with them over the next 12 months.”

A fresh new look on the back of each of FNSWs State Team jerseys in 2024, with The Nine Ad Manager logo to feature prominently beneath the player’s number.

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