Macarthur FC invests in its community with new ‘Bulls in Schools’ program

Macarthur FC Bulls in Schools

Macarthur FC has partnered with the NSW Government to instigate a new community outreach program ‘Bulls in Schools’.

The program that will be based in south-west Sydney will be a partnership between A-League clubs Macarthur, Western Sydney Wanderers and the NSW government.

The deal is set to benefit up to 40,000 students and will focus on delivering football programs to school students within the region the clubs are based out of.

The Football in Schools Program that Bulls in Schools is a component of is set to be a major part of the upcoming NSW state budget.

The program will last for four years and will cost $14.5 million.

It is set to feature a wide range of initiatives that will aim to get more students to participate in sport.

These programs will mainly centre on after school programs and are set to be delivered both in-schools and on-site at the Bulls and Wanders A-league training facilities.

In the spirit of diversity, the program is set to include targeted female, multicultural, and all-abilities programs.

NSW Minister for Sport, Steve Kamper, spoke of the opportunity that this program will have for so many students.

“40,000 kids will be able to participate in football programs with some of the best footballers and coaches in our nation,” he said via press release.

“The Football in Schools Program will see more Western Sydney students participating in sport and enjoying the benefits of that it offers. “We understand that families in Western Sydney are feeling the crunch of cost-of-living pressures and this free program will ensure that no child regardless of their background or ability misses out.”

Prue Car, Member for Western Sydney and NSW Minister for Education, also added to these sentiments.

“Education is not just about books and laptops, some of the best lessons in life are on the sports field,” she said via press release.

“By working in partnership with the Western Sydney Wanderers and Macarthur FC, the Football in Schools Program will bring the classroom to the football pitch.”

Macarthur FC Chairman Gino Marra added to the club’s delight in being able to use this opportunity to engrain itself further in the south-west Sydney community.

“This commitment by the NSW Government into our Bulls in Schools and community program is a major investment into the future of south-west Sydney,” he said via press release.

“The key pillars our community programs are health & wellbeing, education and inclusion. We are proud to have had more than 60,000 children take part and today’s commitment from the state government will significantly expand the scope of our program across our region.”

This is a huge announcement both in terms of supporting the local community and developing football in NSW.

By having both major south-western Sydney clubs joined together on this program it shows the ability of major stake holders in the sport to come together for the sport and its next generation development.

Even though football at the highest level is naturally competitive, it is great to see clubs put aside these difference in order to help grow the game in diverse and inclusive ways.

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GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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