Macarthur Football Association clubs welcome upgraded drainage systems

Macarthur Football Association

Two fields that reside in the Macarthur Football Association (MFA) are getting an overhaul with a contribution of funds from the NSW Football Legacy Fund (NFLF) and Campbelltown City Council.

The NFLF’s goals are to enhance football facilities and support infrastructure, expand participation opportunities, and foster better pathways for female players.  

Ruse FC and Eschol Park are the beneficiaries of brand-new drainage systems, which will be able to handle more and more participants in the game over time.

Campbelltown City Council secured $290,400 (split between 2 grants) in funding to bring in comprehensive sand slit drainage systems at Jackson Park and Eschol Park. This development is in response to the 2022 winter season which wiped out some training and competing time for football teams.

Football NSW’s Legacy Fund Grant and Facilities Officer, James Spanoudakis, said via press release:

“Drainage is a key issue across NSW, our facility audit data showing that almost half of all fields do not have a drainage system installed,” he said.

“Good drainage is a key requirement of a well-maintained grass field and will greatly assist in reducing the number of washed-out training and competition days for males and females of all ages.”

Eschol Park FC is the fourth largest football club in the MFA, with 941 registered participants in 2023. The club has seen a 22% increase in participants in just 12 months.

Female participation at Eschol Park has jumped by 13% over the last 12 months, linked with the countdown towards the FIFA Women’s World Cup 2023.

To meet the rising demand from a home World Cup, Football NSW has implemented an infrastructure strategy that supports NSW clubs during the tournament hype.

Campbelltown City Council’s funding aligns with Football NSW’s Infrastructure Pillar of “improving existing venue capacity.” The project will help sustain participation during adverse weather or peak times of the year.  

About the Legacy Fund Participation and Infrastructure Grants 

The NSW Government recently announced a $3.1 million investment into more than 100 grassroots football projects across the state to help improve facilities and run programs to boost player participation as part of the NSW Football Legacy Fund. 

The investment is intended to broaden female player options and increase participation opportunities, whilst enhancing football facilities and supporting infrastructure. This fund also aims to assist clubs in developing football programs at all levels through the construction or upgrading of community facilities, leadership, and development initiatives. 

As Australia prepares to host the FIFA Women’s World Cup in 2023, strengthening the football community in NSW is key to matching the unprecedented level of interest in female football. The NSW Football Legacy Fund seeks to ensure it has the facilities and programming to match the buzz that the FIFA World Cup is generating for Australia’s next generation of future Matildas. 

More information about the NSW Football Legacy Fund is available here. 

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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