Campbell Snacks, a division of Campbell Soup Company, has struck a deal with Major League Soccer (MLS) to be the official snack sponsor through to the 2026 campaign.
Through entertaining and interactive advertisements in stadiums across the league, retail displays and community outreach initiatives in a few markets, Campbell Snacks will be able to introduce MLS fans to brands like Goldfish crackers, Pepperidge Farm cookies, Lance sandwich crackers, Snyder’s of Hanover pretzels, Late July chips, Kettle Brand potato chips, Cape Cod potato chips, and Snack Factory pretzel crisps.
MLS EVP, Brand Alliances and Consumer Products, Carter Ladd, stated via press release:
“Campbell Snacks is home to the favourite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community,” he said.
The collaboration gives Campbell Snacks brands a presence at Major League Soccer stadiums and on-site activations during popular events including the MLS All-Star game and MLS Cup. In addition, Campbell will launch community initiatives in areas and communities all throughout the league in collaboration with MLS WORKS.
“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the U.S.,” Mike Pierson added via press release – Chief Customer Officer of Campbell Snacks.
“We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands,” he stated via press release.
The 2023 Leagues Cup is played between July 21 to August 19 and excitement is continuing to build for the 2026 World Cup, which will be hosted by the United States, Canada, and Mexico.
The announcement of the partnership between MLS and Campbell Snacks comes at a time when there is an abundance of momentum for soccer in North America. MLS’ 28th season is currently in progress.