Making match days safer for fans

Liam Watson

When you go to a match, the last thing you want to see is crowd trouble ruining the experience. Thanks to Dallmeier, its technology will ensure that misbehaving fans are stamped out.

Depending on the severity, a ban from the stadium could be appropriate punishment – but how do ground security know whether the person sneaks in or not?

Dallmeier is the smart and effective way to detect fans who commit any offence during a game. The German developers of the technology have already rolled out their software – in the 2018 FIFA World Cup in Russia had nine out of twelve stadiums feature Dallmeier’s security, a way forward for future stadiums to get on board.

In fact, most stadiums that host games for the 2024 UEFA European Football Championships in Germany have already been using these products by Dallmeier.

Panomera is the main provider for video monitoring and face recognition. Its powerful cameras can cover large distances and detect crowd trouble on the spot.

Any unwanted visitors can be detected by the powerful face recognition, delivering highly accurate visuals of a crime-offender.

Another effective technique of visual recognition is having a heat map showing where the most to least congested areas are (red to blue), so that police, security services and public transport authorities can move in swiftly.

Dallmeier is showing that they can be the way forward for ground security application. The live and accurate information would be of fantastic use to any client around the world wanting to improve their safety level for all fans to enjoy the game peacefully.

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Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

Sevilla FC is the first sports club in the AI Alliance

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Image credit: Marta Fernandez Jimenez / Shutterstock.com

Sevilla FC has made history as the first sports club invited to join the AI Alliance, a global community dedicated to the responsible and ethical advancement of artificial intelligence. Among over 150 member organisations, Sevilla FC stands out as the only sports club, highlighting its commitment to technological innovation in sports.

Co-founded by IBM and Meta, the AI Alliance brings together leading technology companies like Intel, AMD, Oracle, Red Hat, and Sony. It also includes renowned academic institutions such as CERN, EPFL, ETH Zurich, Yale, Cornell, the University of Tokyo, Imperial College London, and the Indian Institute of Technology Bombay.

Nationally, Sevilla FC is the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, representing a significant milestone for sports and technology in Spain.

Sevilla FC has long been a leader in adopting cutting-edge technologies across both sports and business operations. The club has utilised AI to develop advanced solutions in various areas, including player identification and profiling based on scout evaluations in natural language. On the commercial side, AI has been integrated into ticketing, sponsorship, and Fan 360 tools, with a strong focus on attendance prediction, greatly enhancing the management of the secondary ticket market.

Club president, José María del Nido Carrasco, expressed great enthusiasm about the club joining this organisation.

“For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field,” he said via Sevilla FC statement.

Through its membership in the AI Alliance, the club adopts and aligns with the core principles of this community, including:

  • Global collaboration to advance AI development.
  • The definition and development of AI use cases in the sports industry.
  • The promotion of open source technology that encourages equitable access to AI.
  • The development of and adherence to standards that ensure trust and security in AI applications.

This achievement not only reinforces the club’s dedication to digital transformation but also establishes it as a leader in creating a more innovative, ethical, and sustainable sports ecosystem, setting a precedent for other sports clubs to follow.

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