Manchester United confirmed a multi-year partnership with award-winning Malaysia Airlines who will become the club’s official commercial airline.
As an established and respected name in global aviation, Malaysia Airlines prides itself on representing the country and providing best-in-class customised experiences for its passengers, reflecting the Malaysian culture of a welcoming and hospitable service.
Brand recognition in Europe is very important for Malaysia Airlines and the collaboration is part of a strategic move as the airline plans to further expand its network in Europe in the near future. Currently, the airline flies only to London.
Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson said that Manchester United were compelled to partner with the airline because of the clubs proud connection with Malaysia. There are three official Malaysian supporter’s clubs including one of the largest in Kuala Lumpur.
The partnership was announced by Malaysia Airlines’ Group Managing Director of Malaysia Aviation Group, Izham Ismail, at a major industry trade fair in Kuala Lumpur.
To celebrate the announcement, former Manchester United defenders Patrice Evra and Wes Brown flew to Kuala Lumpur using Malaysia Airlines to attend the event and share their experiences of travelling the world as both players and ambassadors for the club.
“Manchester United has fans from all over the world, and the passionate support we have here in Asia never fails to impress me. I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer,” Evra said at the event.
“Wes and I travelled here on Malaysia Airlines, and I would like to thank them for such a comfortable journey. From the food to the comfortable seats and friendly service, everything was perfect.”
Wes Brown echoed his former teammates sentiment about the company.
“I am fortunate enough to represent Manchester United at events all over the world. I have visited Malaysia many times, and I am always blown away by the warm welcome I receive. Malaysia Airlines is a true representation of Malaysia’s friendly culture, and I cannot wait to work with them to engage with our fantastic supporters,” he said at the event.
It’s a fantastic partnership for both parties with Malaysia Airlines poised to grow using Manchester United’s vast community of over 1.1 billion fans and followers worldwide.
The parties will leverage through co-branded marketing initiatives to boost brand recognition to a diverse global audience, while delivering quality service and immersive experiences associated with both brands.