Malaysian Football League confirms March 5 kickoff

Malaysian Football League

The Malaysian Football League (MFL) has confirmed a March 5 start date for the 2021 season, after COVID-19 forced a postponement of the competition.

At an online meeting of the club’s CEOs and MFL Chief Executive Officer (CEO), Datuk Ab Ghani Hassan, all club representatives supported the decision to commence on March 5.

Hassan said that the new competition start date was the best move for the survival of the domestic football industry as well as giving way to the national team which has upcoming 2022 World Cup and 2023 Asian Cup qualifying matches.

The season was originally scheduled to kickoff on February 26.

The MFL CEO also acknowledged that the Malaysian Football League was understanding of the difficulties club face with interrupted preparations to the 2021 season.

“MFL is committed to ending the league campaign with full matches (22 matches) where we do not want to take risks that will affect the sponsorship other than measures to reduce matches or cancel other tournaments such as the Malaysia Cup or Challenge Cup had to be taken if the Malaysia League calendar begins slower,” the MFL said in a statement.

CEO of Kedah Darul Aman (KDA) FC, Khamal Idris Ali was among the club representatives to give a positive response to the March 5 competition start.

“KDA FC accepts this MFL decision and can accept the situation faced by the MFL due to certain unavoidable obstacles,” he said.

“Looking at certain factors such as the national team also needs space to make preparations, we also need to understand the interests of the country and follow the voice of other majority who also agree.

“If followed, the government has given permission for us to train and hold matches, it is enough to have good news in the current situation.

“In the current situation, the team has no choice but to be creative and may use the available space to prepare even in a short period of time.”

As of yesterday, clubs could start centralised training programs in quarantine bubbles – the MFL required players to return a negative COVID-19 test result before being allowed to commence training.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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