Manchester City extend global deal with Midea

Manchester City

One of the top and largest manufacturers of home appliances in the world, Midea, has announced the expansion of its international collaboration with Manchester City.

With the extended agreement, the collaboration enters its fourth term and now includes both the men’s and women’s teams as well as City in the Community (CITC) in 2021.

Beginning in 1968, Midea Group is now a global high-technology company ranked #245 on the 2022 Fortune Global 500 list, and among the world’s largest home appliance manufacturing companies for anyone seeking smart home appliances.

Midea and Manchester City have worked together to develop a number of award-winning activations since the partnership’s inception in January 2020, including the #MideaHomeChallenge, in which City players performed tricks and encouraged fans to play football at home during lockdown, and the #TasteTactics campaign, in which players presented their favourite dishes that were then prepared by celebrity chefs for fans to make at home.

As part of the extension, Midea and Manchester City will keep working with players to produce high-calibre content initiatives. Through greater brand exposure in the Etihad Stadium across super-sized LED and pitch side activations, the Midea brand and its comprehensive range of goods will also be further displayed to match-going fans and millions watching globally.

Roel de Vries, Chief Operating Officer at City Football Group, stated via press release:

“We are pleased to further extend our partnership with Midea today. We’re incredibly proud of the success the partnership has seen to date and the high-quality content and activations we’ve been able to deliver in collaboration with Midea. As we move into this new term, we look forward to continuing to work together as we deliver further exciting projects for our fans.”

“We kicked off our partnership during difficult times in early 2020 and have built a truly winning partnership over the years. I am delighted by Midea’s global brand visibility at every Manchester City home game as well as all our different and overperforming digital content series being loved by the fans all around the world.”

Off the back of this extension, Manchester City and Midea are set to make additional announcements later this year. 

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Competing Football Promises as Election Day Approaches

Matildas vs France Women's World Cup

This Saturday the Australian public will shape the future of the nation when they head to the polls to vote in the 2025 Federal election.

Another factor that could sway some voters is the promises made by the major parties to support local sports clubs and reserves, especially those focused on football.

The Albanese Labor Government has already made major strides when it comes to funding the future of soccer in this nation, particularly for women’s and girl’s involvement.

On the back of a successful FIFA women’s World Cup campaign on home soil which saw the Matildas make it to the Semi-Final, the Albanese Government announced the “Play Our Way” program.

This program would provide greater opportunities for women and girls to access, participate and remain involved in sport and physical activity.

Women and girls in Australia are under-represented in sport and physical activity, so, the Play Our Way program will support and provide more opportunities for equal participation in sport and physical activity, as well as access to sporting facilities, equipment and initiatives.

Prime Minister Anthony Albanese highlighted the importance of the program.

“The Matildas have given us a moment of national inspiration, this is about seizing that opportunity for the next generation, investing in community sporting facilities for women and girls around Australia,” he said in a press release.

“Sport is a great unifier and a great teacher – it brings communities together, it teaches us about teamwork and resilience and the joy of shared success.

“We want women and girls everywhere in Australia to have the facilities and the support to choose a sport they love.”

The Australian government has provided $200 million for the Play Our Own program which will run over three years from 2024-25 to 2026-27.

Looking ahead, Labor has made several commitments to supporting the growth of football across the country.

One example is the pledge to commit $1.2 million to upgrade soccer facilities in Creswick and Daylesford if the Federal Labor Government is re-elected.

In April, Catherine King, the Member for Ballarat, announced that the funding promise will go towards upgrades at Victoria Park in Daylesford and the Doug Lindsay Recreation Reserve in Creswick.

According to Ms King, the Daylesford and Hepburn United Soccer Club has around 150 players, including 40 female players, and has been forced to cap its intake because current pitches cannot accommodate this growth.

Labor’s pledge will help rectify this issue as well as create a welcoming and inclusive environment for all women and girls. 

Other pledges by Labor include $10 million towards a new mini stadium for Melbourne City FC, facility upgrades at Alamein FC/ Ashburton SC, $3.5 million towards female-friendly facilities at St Albans Saints FC, and more.

Meanwhile, the Liberal Party has also pledged strong support for the future of the sport, promising funding if elected.

One notable example is the party’s pledge to commit $2 million to upgrade Heidelberg United Alexander FC facilities should it win the federal election.

In April, Liberal candidate Chris Parr made the announcement in the Jagajaga electorate, joined by local MP Keith Wolahan and Senator James Paterson.

The funding will go towards major improvements to the club’s facilities, including a new Olympic Museum, bigger training areas, more open green space, and larger clubrooms to better serve the growing community.

The announcement has been seen as a big win for local families, sports lovers, and volunteers, with the Coalition highlighting its commitment to supporting communities by working closely with local groups and the Banyule City Council.

Another notable pledge by the Liberal Party is to upgrade Devlins Road Recreation Reserve in Ocean Grove.

In March 2025, the Liberal Party confirmed that the first stage of the upgrade would receive $5 million if the Coalition wins the federal election.

This project would bring new soccer fields with lighting and fencing, a pavilion, and a new home for the Surfside Waves Soccer Club, establishing a permanent base for junior soccer and other sports at the reserve.

However, in the following month, the Albanese Labor government pledged to match the election promise made by the Coalition meaning the first stage of the Devlins Road Reserve upgrade in Ocean Grove will get a $5 million kickstart regardless of which party forms the government next month.

This is just one of many instances where both parties have clashed over election commitments to local clubs and reserves, with other examples including FC Eaglehawk, Dwyer Street Reserve, Phillip Island Soccer Club just to name a few.

According to Football Victoria, the 2025 federal election has resulted in a total funding commitment value of $93,560,000 in just the state alone.

So, as Australians head to the polls, it’s clear that the battle for votes extends beyond national issues, with local football sports funding emerging as a key play in shaping community support.

Labor Party pledge light upgrades for sporting fields in Whitlam

The Labor party have promised lighting upgrades for local sporting fields in the NSW Whitlam electorate if the Albanese government is re-elected at this weekend’s Federal Election.

Labor promise to put $3 million towards upgrades in lighting for sports ovals and parks in the Southern Highlands area within the Whitlam area.

This funding would go towards the David Woods Playing fields in Bowral, Hampden Park in Roberston and Church Road Oval in Moss Vale.

Church Road Oval is the home ground of the Moss Vale Football Club (MVFC).

Labor will fight hard to retain this key electorate that they have held with previous MP Stephen Jones since 2016.

Carol Berry has been recently appointed as the Labor party candidate in the Whitlam Constituency for the May 4th Federal Election.

Rowan MacAlpine of MVFC has been recognised by MP Carol Berry as an important voice for pushing through the grant scheme for this opportunity.

Carol Berry has been vocal in her support for football and the need for upgrades in her constituency.

“As a soccer mum and as a former soccer player myself, I know what a difference a well-lit sporting field can make,” quoted via NSW Labor official media website.

“If re-elected, an Albanese Labor Government will improve field lighting in the Southern Highlands, which will make a real difference to clubs and players.

“Sport is such an important way for kids and adults to stay fit and to be part of the community.

“Improving the quality of sporting fields in our region is a great investment by government at all levels.”

Lighting has been cited as an important part of maintaining the fields sustainability for use throughout the season and allows for more activity on the fields for longer hours.

Its key to amateur clubs’ abilities to cater for larger participation which can also increase registration and therefore funds straight to the club.

Local council members have also expressed how these funds would be able to ease the pressure on council money, allowing for more revenue into other projects.

It highlights the importance that Federal and State Government’s grant schemes have not just on maintaining sporting clubs but also the local communities.

As the election heats up to this weekend, promises will be given at large to many of Australia’s communities. Only with the results of the election can the landscape of football in Australia plan for the next stages.

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