English Premier League titan Manchester City has signed a new multi-year sleeve sponsorship with leading crypto exchange OKX.
The deal is an expansion of a pre-existing one that began in March 2022. Since then, the partnership has evolved to include OKX’s brand featuring on the left sleeve of both city’s men’s and women’s first teams, as well as being the club’s Official Training Kit Partner for the 2022/23 season.
The new deal will also allow for OKX to be appear across some of the clubs other digital and physical club assets.
OKX is one of the world’s largest cryptocurrency exchanges by trading volume and is one of Web3’s leading technology companies. It offers numerous financial services in the cryosphere including the trading of tokens, the buying and selling of NFTs, and the managing of crypto portfolios for their customers.
Ferran Soriano, CEO at City Football Group, expressed their excitement with the new deal highlighting the opportunity partnering with OKX and Web3 will have for City’s global fan engagement.
“We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation,” he said via press release.
“We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
Haider Rafique, CMO at OKX, also expressed their pleasure with the deal’s expansion.
“The journey with the Man City team has been incredible,” he said via press release.
“Manchester City was our first official global brand partnership and in just a year and a half we have come a long way.
“We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward 15 months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
“The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology.
“As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”
This new deal and its expansion are a great opportunity for the global club to connect with their worldwide fan base. Likewise, it also offers fans a great way to engage with the Manchester based club from the over 180 regions were OKX operates.
This partnership seems a perfect one for the modern club as it shows their commitment to not only engaging with its global fan base but also helping those fans participate in one of finances fastest growing and exciting sectors.