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Manchester United and TeamViewer partnership drives unique opportunities

A five-year agreement between Manchester United and TeamViewer brings one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies. 

The collaboration sees the two organisations join forces from the 2021/22 season, where TeamViewer has recently been unveiled as the new principal shirt partner for the Red Devils.

With TeamViewer presented on the front of Manchester United’s shirt, it will capitalise on the English Premier League club’s global audience to share TeamViewer’s qualities and features towards connecting the world virtually. It brings greater awareness of how they can be of use to any organisation seeking improved collaboration software. 

Manchester United boast 1.1 billion fans and followers around the world, who will now be introduced to new technology related to TeamViewer’s expertise at providing remote connectivity services.  

TeamViewer have all bases covered for getting supporters of Manchester United closer to the action, focusing on three key areas – fans, football and business. 

Fan: 

  • Virtual stadium experiences. 
  • Unique behind-the-scenes content. 
  • Augmented Reality (AR) at Old Trafford and at home. 
  • Enhanced museum experiences. 

Football: 

  • Enhanced training and performance through AR. 
  • Remote access to players for scheduling and training. 
  • Remote access and AR for medical examinations. 
  • Enabled scouts through remote access technology. 

Business: 

  • Enhanced accessibility and IT support for offices. 
  • Internet of Things (IoT) solutions for stadium controls to optimize safety and security. 
  • Upgraded sustainability at the stadium and all club locations through remote work and IoT solutions. 

Similarly to Manchester United, TeamViewer are a widely known platform who are based in Germany – they have been installed on over 2.5 billion devices, have nearly 600,000 subscribers, and operates in almost every country. TeamViewer matches Manchester United’s ambition for growth, where their technology addresses the barriers for people and businesses to achieve what they thought could not be possible. TeamViewer is the ideal fit in a football club setting, where they can collaborate with a global community and an array of culture. 

A new Thought Leadership series saw Manchester United head coach Ole Gunnar Solskjaer speak for the first time with TeamViewer CEO Oliver Steil to discuss the essence of what makes a great team, how Manchester United and TeamViewer will drive technological advancement, and how to foster a culture of diversity and inclusivity. The TeamViewer meeting highlights the values that both parties share, ensuring that Manchester United supporters will have more access to their club than ever before.

TeamViewer CEO Oliver Steil: 

“We are very excited to see our brand on the front of the most iconic shirt in global sports. The partnership with Manchester United is a key pillar to further shape TeamViewer’s perception as a global tech brand.”

“We will support the club in its digitalization efforts and show these use cases to all our users and customers worldwide. This will reinforce the breadth of our solutions portfolio and explain how we are creating a world that works better. We can’t wait for the new season to begin and to see the team in action in their new shirt at the legendary Theatre of Dreams.” 

Group Managing Director and Director of Manchester United, Richard Arnold: 

“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner.”

“While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.” 

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Deltatre announces evolution of OTT video player DIVA

Deltatre, the global leader in fan-first experience, has announced an evolution of its industry-leading OTT video player DIVA – as used by BT Sport, NFL Game Pass and other prominent streaming platforms – that allows for simpler integration with a client’s existing technology stack.

For close to 10 years, DIVA has been regarded as a market leading, interactive OTT video player for sport. DIVA empowers rights owners to spark new levels of engagement through an interactive OTT player which supports:

  • Interactive timelines
  • Synchronised data overlays
  • Fan engagement features
  • Monetisation support
  • Multi-camera viewing
  • 360-degree support

The new generation of the DIVA (5.0) player has been built to enable a simplified SDK integration, configuration, and set-up for clients across their apps. In essence, this new offering enables clients to integrate the best-in-class interactivity provided by the DIVA front-end with any existing video workflow.

Deltatre can now serve operators in the market that wish to adopt interactive front-end features whilst retaining their existing Online Video Platform (OVP) – greatly reducing effort-to-market and allowing clients to focus on servicing their users and providing an enjoyable viewing experience.

“Throughout Deltatre’s history we have always looked to evolve our offering in-step with changing consumer behaviour and client demand,” President – Video Experiences, Gilles Mas said.

“Our latest offering helps clients that come to us with established video workflows, but also want the interactive, engaging features that DIVA brings. Together, we can ensure the end-user experiences their favourite sports in the way they want, with the fan fully in control of how they interact with a service.”

To learn more about the evolution of DIVA, click here.

Football West and Healthway launch healthy gaming initiative

Football West and partner Healthway have launched a campaign to promote healthy gaming.

The campaign, which will run on the egaming Switch on Sport website and social media platforms, promotes positive screen-based behaviours.

This includes encouraging gamers to be aware of the number of hours they are playing, getting them to socialise and play sports, as well as respecting opponents.

This is all part of the Think Mental Health Couch to Pitch initiative, which is designed to create opportunities for gamers to participate in football activities in real life, promoting physical activity and active participation.

The campaign will include a series of tiles and web banners which will be shared on the Switch on Sport social media pages and website.

Switch on Sport had over 800 participants in its e-gaming programs and competitions in 2021. So far in 2022, the organisation’s three competitions have attracted around 170 participants.

A Football West survey showed 93% of survey participants identified they were interested in playing in-person football following esports.

Switch On Sport is Football West’s official esports program that currently runs FIFA22 and Rocket League competitions.

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