Manchester United and TeamViewer partnership drives unique opportunities

A five-year agreement between Manchester United and TeamViewer brings one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies. 

The collaboration sees the two organisations join forces from the 2021/22 season, where TeamViewer has recently been unveiled as the new principal shirt partner for the Red Devils.

With TeamViewer presented on the front of Manchester United’s shirt, it will capitalise on the English Premier League club’s global audience to share TeamViewer’s qualities and features towards connecting the world virtually. It brings greater awareness of how they can be of use to any organisation seeking improved collaboration software. 

Manchester United boast 1.1 billion fans and followers around the world, who will now be introduced to new technology related to TeamViewer’s expertise at providing remote connectivity services.  

TeamViewer have all bases covered for getting supporters of Manchester United closer to the action, focusing on three key areas – fans, football and business. 

Fan: 

  • Virtual stadium experiences. 
  • Unique behind-the-scenes content. 
  • Augmented Reality (AR) at Old Trafford and at home. 
  • Enhanced museum experiences. 

Football: 

  • Enhanced training and performance through AR. 
  • Remote access to players for scheduling and training. 
  • Remote access and AR for medical examinations. 
  • Enabled scouts through remote access technology. 

Business: 

  • Enhanced accessibility and IT support for offices. 
  • Internet of Things (IoT) solutions for stadium controls to optimize safety and security. 
  • Upgraded sustainability at the stadium and all club locations through remote work and IoT solutions. 

Similarly to Manchester United, TeamViewer are a widely known platform who are based in Germany – they have been installed on over 2.5 billion devices, have nearly 600,000 subscribers, and operates in almost every country. TeamViewer matches Manchester United’s ambition for growth, where their technology addresses the barriers for people and businesses to achieve what they thought could not be possible. TeamViewer is the ideal fit in a football club setting, where they can collaborate with a global community and an array of culture. 

A new Thought Leadership series saw Manchester United head coach Ole Gunnar Solskjaer speak for the first time with TeamViewer CEO Oliver Steil to discuss the essence of what makes a great team, how Manchester United and TeamViewer will drive technological advancement, and how to foster a culture of diversity and inclusivity. The TeamViewer meeting highlights the values that both parties share, ensuring that Manchester United supporters will have more access to their club than ever before.

TeamViewer CEO Oliver Steil: 

“We are very excited to see our brand on the front of the most iconic shirt in global sports. The partnership with Manchester United is a key pillar to further shape TeamViewer’s perception as a global tech brand.”

“We will support the club in its digitalization efforts and show these use cases to all our users and customers worldwide. This will reinforce the breadth of our solutions portfolio and explain how we are creating a world that works better. We can’t wait for the new season to begin and to see the team in action in their new shirt at the legendary Theatre of Dreams.” 

Group Managing Director and Director of Manchester United, Richard Arnold: 

“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner.”

“While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.” 

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Premier League confirm multi-year deal with VR developer Rezzil

The Premier League confirmed a four-year partnership with virtual reality software developer Rezzil to create a new VR video game.

The Premier League and Rezzil will work together on the development of a VR game, which is expected to be launched later this year. The game will place users on the pitch and in the boots of their favourite Premier League players, offering fans a unique opportunity to recreate iconic Premier League goals and moments from within the perspective of virtual reality.

This will be done by using Rezzil’s software and integrating it directly with Premier League match data allowing clubs to adapt the software to re-create match scenarios and replay them through a VR headset. It also gives the Premier League a way to give broadcasters and the gaming market a chance to get closer to the action on the pitch in a fun and groundbreaking way.

Rezzil is a Manchester-based VR software firm that specialise in the production of sports gaming software for athlete training and game analysis within virtual reality.

Rezzil applications are already being used by many top professional football clubs in both the premier League and around Europe.

Will Brass, the Premier League’s Chief Commercial Officer explained the importance of this innovating partnership for all parties.

“We are excited about the ongoing development of VR technology within football. Rezzil are highly respected in the field and have developed an excellent reputation with training products that are being used by many Premier League clubs alongside leading sports teams and leagues around the world,” he said in a statement.

“The applications for this technology are expanding quickly and this partnership will see the Premier League working with Rezzil on products that can help redefine player, fan and viewer experiences.”

Andy Etches, Co-Founder of Rezzil shared his excitement about partnering with the biggest domestic league in world football

“We are thrilled to embark on this new partnership with the Premier League. By combining our expertise in VR technology with the unparalleled excitement of Premier League football, we are looking forward to supporting the Premier League’s fan and player engagement ambitions. Working hand in hand together, we’re poised to bring VR technology to football in ways never seen before,” he said in a statement.

Premier League will also take an equity stake in Rezzil following this announcement of the partnership. This investment will place Rezzil and the Premier League at the forefront of exciting new developments in VR and XR (Extended Reality) technology.

This is a fantastic partnership that gives fans and broadcasters a closer perspective of the action on the pitch as well as give more clubs a chance to use important technology for team strategy and performance purposes.

It also highlights that there is potential for more exciting and innovative technology in the works that would be of the benefit of all parties and change the way we view and interact with the sport forever.

NWSL signs Amazon as a retail and cloud tech partner

The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of the NWSL and an extension of its current media deal.

This is an expansion of the previously announced multi-year rights deal that cemented Prime Video as the exclusive home for 27 NWSL matches each season at amazon.com/nwsl.

As part of the sponsorship, it will name Amazon as an official NWSL licensee. NWSL fans can now shop Amazon Fan Shop for hundreds of officially licensed NWSL products from Merch on Demand, Amazon’s print-on-demand service. Selection includes t-shirts, hoodies, tank tops, and more, spanning every NWSL team, across men’s, women’s, and youth styles and sizes.

This Amazon collaboration will also boost the media team at the NWSL with the league migrating match content from previous seasons using Amazon Web Services (AWS). This cloud-based media archive will enable NWSL to easily transfer historical footage and surface highlights, interviews, and behind-the-scenes footage to enhance fan engagement by building a more personalized connection between fans, the league, and the players they love.

Amazon Prime is also now the presenting partner for the NWSL’s Best XI Awards which recognises the best players by position on a monthly cadence throughout the season. For Prime, this represents an opportunity to bring fans closer to the players they love and joins them in celebrating the excellence of the athletes selected for this honour.

NWSL Chief Marketing & Commercial Officer Julie Haddon discussed the importance of expanding their existing deal with Amazon.

“We could not be more excited to continue to integrate Amazon more deeply into the NWSL family as they become our exclusive retail sponsor,” Haddon mentioned in a press release.

“Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth but will also offer our fans an easy and accessible way to support their favourite teams and athletes.”

The ultimate goal is to increase the profile of the NWSL and serving customers’ growing interest in merchandise, content, and technical innovation.

The expansion is a fantastic move by the NWSL who are bringing the expertise of several Amazon businesses together in service to the league and its fans as they enter a period of incredible attendance and participation growth.

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