Manchester United and TeamViewer partnership drives unique opportunities

Liam Watson

A five-year agreement between Manchester United and TeamViewer brings one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies. 

The collaboration sees the two organisations join forces from the 2021/22 season, where TeamViewer has recently been unveiled as the new principal shirt partner for the Red Devils.

With TeamViewer presented on the front of Manchester United’s shirt, it will capitalise on the English Premier League club’s global audience to share TeamViewer’s qualities and features towards connecting the world virtually. It brings greater awareness of how they can be of use to any organisation seeking improved collaboration software. 

Manchester United boast 1.1 billion fans and followers around the world, who will now be introduced to new technology related to TeamViewer’s expertise at providing remote connectivity services.  

TeamViewer have all bases covered for getting supporters of Manchester United closer to the action, focusing on three key areas – fans, football and business. 

Fan: 

  • Virtual stadium experiences. 
  • Unique behind-the-scenes content. 
  • Augmented Reality (AR) at Old Trafford and at home. 
  • Enhanced museum experiences. 

Football: 

  • Enhanced training and performance through AR. 
  • Remote access to players for scheduling and training. 
  • Remote access and AR for medical examinations. 
  • Enabled scouts through remote access technology. 

Business: 

  • Enhanced accessibility and IT support for offices. 
  • Internet of Things (IoT) solutions for stadium controls to optimize safety and security. 
  • Upgraded sustainability at the stadium and all club locations through remote work and IoT solutions. 

Similarly to Manchester United, TeamViewer are a widely known platform who are based in Germany – they have been installed on over 2.5 billion devices, have nearly 600,000 subscribers, and operates in almost every country. TeamViewer matches Manchester United’s ambition for growth, where their technology addresses the barriers for people and businesses to achieve what they thought could not be possible. TeamViewer is the ideal fit in a football club setting, where they can collaborate with a global community and an array of culture. 

A new Thought Leadership series saw Manchester United head coach Ole Gunnar Solskjaer speak for the first time with TeamViewer CEO Oliver Steil to discuss the essence of what makes a great team, how Manchester United and TeamViewer will drive technological advancement, and how to foster a culture of diversity and inclusivity. The TeamViewer meeting highlights the values that both parties share, ensuring that Manchester United supporters will have more access to their club than ever before.

TeamViewer CEO Oliver Steil: 

“We are very excited to see our brand on the front of the most iconic shirt in global sports. The partnership with Manchester United is a key pillar to further shape TeamViewer’s perception as a global tech brand.”

“We will support the club in its digitalization efforts and show these use cases to all our users and customers worldwide. This will reinforce the breadth of our solutions portfolio and explain how we are creating a world that works better. We can’t wait for the new season to begin and to see the team in action in their new shirt at the legendary Theatre of Dreams.” 

Group Managing Director and Director of Manchester United, Richard Arnold: 

“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner.”

“While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.” 

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Football West hosts Papua Football Academy as Asian ties deepen

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Image Credit: Football West

Football West has hosted members of the Papua Football Academy from Indonesia on an eleven-day exchange visit to Perth, marking a significant step in the governing body’s Asian Engagement Strategy and demonstrating football’s capacity to build meaningful cross-cultural relationships across the region.

Supported by the WA Government, the visit brought 60 players aged 13 to 15 from across Papua province to train alongside Football West Academy players and local clubs, including Perth Azzurri and Perth Glory. The group also attended A-League and New Balance NPL WA matches, toured Optus Stadium, visited the WA Institute of Sport, ECU Joondalup and John Curtin College of Arts, and met with the Indonesian Consulate General in Perth.

“Football West is committed to leading football diplomacy in the region, and this program is a great example of football’s power to connect people, build relationships and create genuine pathways,” said Football West Asian Engagement Advisor Robbie Gaspar. “It’s all about the people-to-people connections”.

 

Leading initiatives

Established in 2022 through a partnership between PT Freeport Indonesia and the Football Association of Indonesia, the Papua Football Academy provides high-performance training, education and welfare support for talented young players from one of Indonesia’s most geographically remote provinces. The program has quickly become one of Indonesia’s leading youth development initiatives, with ambitions to build international connections through training camps, matches and partnerships.

Papua Football Academy Director Wolfgang Pikal said the visit had provided his players and coaches with a standard of facilities and competition exposure unavailable at home. “We have nothing like this in Papua,” he said. “It has allowed the coaches to learn something new and for the kids to measure themselves against young players in Perth.”

Pikal flagged hopes of placing two or three players in Perth competitions in the future as the partnership develops.

BDAFA emphasies youth and community through football initiatives

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Image credit: Football NSW

As the 2026 grassroots season begins, Bankstown District Amateur Football Association (BDAFA) commenced a series of initiatives to underline the importance of community, youth participation and inclusivity.

Accessible, affordable, enjoyable

The work of BDAFA highlights the core values which uphold grassroots football in Australia.

Bringing the community together, creating inclusive environments, and keeping the game affordable are all at the forefront of recent initiatives.

As a result, the 2026 season promises to be a huge success for all involved – from players to volunteers.

“At the heart of everything BDAFA does is our community,” said General Manager, Leanne Millar, via press release.

“This season, we’re proud to be keeping football affordable for our children and creating competitions where everyone feels welcome to be part of the game.”

The vision to ensure football remains accessible – whether socially or financially – is behind BDAFA’s work. Providing free footballs for kindergarten students, and capping registration fees for 6 and 7-year-olds at $50 highlight the organisation’s commitment to the grassroots landscape in the region.

 

Creating a home for all

Moreover, supporting drives to increase participation in the local community – from young people to Over-35s, is the recently established Bankstown “Home of Football.”

But while a multi-purpose facility and synthetic pitch are welcome additions to the local infrastructure, their value goes far deeper.

The “Home of Football” is not just a venue for the game itself, but a place where all can come together through a shared love of football.

“The development of Bankstown’s Home of Football is one of the most significant milestones in the association’s history,” continued Millar.

“The synthetic pitch has been in use for the past three years, and now, with the completion of the building, we have a truly multi-purpose venue that will serve not only our football community but the wider community as well.”

Grassroots is the foundation of the game we love.

Thankfully, BDAFA is making sure it has a sustainable and successful future ahead.

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