Manchester United join forces with online financial trading platform

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English Premier League team Manchester United, announced a multi-year partnership with online financial trading platform, Doo Group.

The deal will see the Red Devils regularly promote Doo Group and its various sub-brands, such as Doo Financial and Doo Prime.

Doo Group is a relatively new and innovative company (established in 2014) that focuses on online trading with financial technology and its centre. Despite the company being relatively new (less than 10-years old), Doo Group has proven to be highly successful. It has global offices in Sydney, London, Dallas, Dubai, Seychelles, Mauritius, Taipei, Hong Kong, Bangkok, Ho Chi Minh City, Kuala Lumpur, Labuan, Vanuatu, and Singapore, where the company’s headquarters is based.

Doo Group are committed to providing their many clients across the world with the best online financial trading possible. The company believe that every client is very important, which is why every Doo Group customer receives a professional service.

Doo Group director, Ian Howard, believes that Manchester United and Doo Group are a perfect fit due to the two organisations having the same set of values and beliefs.

‘’We have always admired how a football club transitioned into a globally recognised icon. That to us, showed discipline, consistency and drive which resonates with our brand and beliefs,’’ Howard said in a statement.

Manchester United CEO of alliances and partnerships, Victoria Timpson, also agreed that the partnership with Doo Group made sense due to the shared visions of the two companies.

‘’When selecting Doo Group as Manchester United’s official online financial trading platform partner, we were impressed by the company’s focus on technology and its strong brand values,’’ Timpson added via press release.

This partnership will undoubtedly benefit Doo Group. Manchester United are arguably the football team with the largest fan base in the world. Hundreds of millions of fans tune in around the world to watch the club’s games every week. Also, Manchester United have a large following on social media, with 90 million followers through Instagram and Twitter alone.

The promotion of Doo Group by Manchester United will undoubtedly increase the customer base of Doo Group, resulting in more engagement and business for the company.

For Manchester United, this partnership offers another secure stream of revenue, which will help the club to continue to compete at the highest level of the sport.

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FIFA has partnered with Konami to host the FIFAe World Cup

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FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

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Image credit: Jason Ilagan / Shutterstock.com

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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