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Manchester United partners with LGBT+ equality charity

Manchester United has partnered with LGBT+ rights charity Stonewall, in an effort to promote diversity and inclusion.

The strategic partnership sees the Premier League outfit join Stonewall’s Diversity Champions programme. The programme focuses on LGBT+ inclusion in the workplace and gives the club access to resources to support LGBT+ inclusion.

The club will also participate in Stonewall’s Workplace Allies programme – which assists non-LGBT employees to support and promote an LGBT-inclusive culture.

Manchester United Group Managing Director, Richard Arnold said that the club is committed to making equality, diversity and inclusion integral to the way Manchester operates.

“We’re immensely proud of our relationship with Stonewall and delighted to be taking it to the next level with this strategic partnership. Diversity is a source of strength for Manchester United and ensuring a welcoming environment for LGBT+ employees and fans is a crucial part of that,” he said.

Manchester has been taking steps to improve diversity and inclusion through its ‘All Red All Equal’ campaign.

The club has previously supported Stonewall, in 2017 Manchester United was the first football club to join Stonewall’s TeamPride coalition. Manchester has also supported Stonewall’s Rainbow Laces campaign in the past.

“It’s so important for organisations to actively work towards making sport everyone’s game. Many LGBT+ people want to take part in sport, either as players or fans, but at the moment not everyone feels welcome. We also know that most sports fans want to see sports be better and more inclusive,” Chief Executive of Stonewall, Nancy Kelley said.

“To make this happen, we need individuals and organisations to step up to show their support for LGBT+ people and that’s what Manchester United has done today. We’re excited to continue our journey with them from being a founding member of TeamPride, to now joining us as a Diversity Champion. We look forward to working with them to help further LGBT+ equality in football.”

Manchester United also has an LGBT+ Supporters group – the Rainbow Devils was established in February of 2019.

“We’re proud to support and work alongside a club that is committed to creating an inclusive environment for LGBT+ people. There is still a lot more work to do but this partnership with Stonewall is another welcome step in the right direction,” Leader of Rainbow Devils, Eric Najibsaid said about the partnership.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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